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Big Shoes Filled -- Skylanders Giants™ Revealed at the 2012 American International Toy Fair

     Big Shoes Filled -- Skylanders Giants™ Revealed at the 2012 American
                            International Toy Fair

New Game to Build on the Landmark Success of its Predecessor, Skylanders
Spyro's Adventure™

Next Chapter in the Franchise Introduces More Than 20 New Figures Including
Super-Sized Giants and Characters Featuring Light Technology

Global Marketing Partnership With Toys"R"Us Grows Alongside The Game

PR Newswire

SANTA MONICA, Calif., Feb. 7, 2012

SANTA MONICA, Calif., Feb. 7, 2012 /PRNewswire/ -- Bring Your Toys To
Life^TM. This novel premise takes a monster step forward with the worldwide
unveiling of Skylanders Giants, the follow-up to the most successful kids' IP
launch of the year.(1) Activision Publishing, Inc., a wholly owned subsidiary
of Activision Blizzard, Inc. (Nasdaq: ATVI), will debut the sequel at the
North American International Toy Fair in booths 3151 and 3251 at the Javits
Center in New York City from February 12-15.

(Photo: http://photos.prnewswire.com/prnh/20120207/LA48464)

Skylanders Spyro's Adventure uniquely combined collectible real-world toys
with an epic virtual game world, creating a new platform for communal play
that was embraced by parents and kids everywhere. Skylanders Spyro's Adventure
was the #1 best-selling kids' franchise worldwide in 2011, as well as the #1
overall new IP launched in North America, according to The NPD Group,
Charttrack and GfK. 

(1) According to The NPD Group, Charttrack and Gfk

According to The NPD Group, Skylanders Spyro's Adventure went on to become a
Top-10 seller in North America and generated the greatest overall single-year
sales, inclusive of software and accessories, of any new children's IP in
North America, since NPD has been tracking the category.

Skylanders Giants builds upon the breakthrough fundamentals of the first
game—merging the physical and virtual realms with an innovative line of
cross-platform toy figures that have "brains," which players everywhere can
magically bring to life in the world of Skylands. This next installment of
the franchise features a variety of new characters, new challenges, a
thrilling new story-driven adventure, and advanced integration across console,
handheld, mobile and online:

  oGoing Big: Skylanders Giants introduces eight new highly collectible
    figures that are more than twice the size of the main skylanders cast in
    both physical and virtual form. Their in-game powers and abilities reflect
    their colossal scale.
  oBright Lights: Helping to further the real world magic of bringing toys to
    life, Skylanders Giants includes a set of characters that feature
    spectacular new light technology integrated into the toys, allowing the
    figure to light up when near or on the Portal of Power™. These characters
    have additional in-game benefits as well. Batteries are not required.
  oBrand New Skylanders: Eight new regular sized skylanders, each with their
    own unique powers, abilities, and personality, join the adventure
    alongside the Giants.
  oForward Compatibility: Every beloved character from Skylanders Spyro's
    Adventure is 100% compatible with Skylanders Giants, leveled-up stats and
    customizations intact.
  oWider Worlds: Portal Masters will see all new arenas and more gameplay
    options in Battle Mode for exciting head-to-head play, as well as enhanced
    Elemental Zones, new Hero Challenges, and other features that encourage
    players to collect and level up every character.

Skylanders Giants also features closer integration with Skylanders Spyro's
Universe^TM, the large online world that allows Portal Masters around the
world to greatly expand their Skylanders experience.

"Skylanders Spyro's Adventure's success in 2011 validated an exciting
idea—that with the right technology, and the creative minds to support it with
engaging characters and story, we could define a new model for children's
play," said Eric Hirshberg, CEO of Activision Publishing. "Skylanders Giants
marks the evolution of this core concept. We've got super-sized figures,
remarkably cool new characters that light up, as if by magic, and more ways to
play and explore Skylands than ever before. We're delighted to announce the
title at Toy Fair 2012 and can't wait for fans to go hands-on this fall."

Toys"R"Us has reaffirmed its commitment to Activision and the Skylanders
franchise, and will remain a marquee retail partner for the launch of
Skylanders Giants. "While it was still in development, we recognized the
potential that Skylanders had to connect with our customers due to its unique
merging of physical and digital play," said Jerry Storch, Chairman and CEO,
Toys"R"Us, Inc. "The game was an enormous success last holiday shopping
season, and the toys seem to evaporate as soon as they arrive on our store
shelves. We're excited to continue our enthusiastic support for Skylanders
with a comprehensive, global marketing program to introduce Giants to our
customers."

Skylanders Giants is developed by Toys For Bob, an Activision studio located
in Novato, California. The game is not yet rated by the ESRB. For more
information, visit www.skylandersgame.com

Activision Publishing Broadcast Media Center

Members of the media can visit Activision Publishing's Broadcast Media Center
to download broadcast quality video, web-ready video and high-resolution
images. Members of the media using Pathfire can take advantage of a Pathfire
enabled video download.

Broadcast Media Center: http://activisionvideo.com

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products
retailer, offering a differentiated shopping experience through its family of
brands.It currently sells merchandise in more than 1,570 stores, including
858 Toys"R"Us and Babies"R"Us stores in the United States, and more than 510
international stores and 200 licensed stores in 33 countries and
jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz
brand and sells extraordinary toys in the brand's flagship store on Fifth
Avenue in New York City. With its strong portfolio of e-commerce sites
including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com,
it provides shoppers with a broad online selection of distinctive toy and baby
products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately
70,000 associates worldwide.The company is committed to serving its
communities as a caring and reputable neighbor through programs dedicated to
keeping kids safe and helping them in times of need.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom,
France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia, South Korea, China and the region of Taiwan. More
information about Activision and its products can be found on the company's
website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this
press release that involves Activision Publishing's expectations, plans,
intentions or strategies regarding the future are forward-looking statements
that are not facts and involve a number of risks and uncertainties. Activision
Publishing generally uses words such as "outlook," "will," "could," "would,"
"might," "remains," "to be," "plans," "believes," "may," "expects," "intends,"
"anticipates," "estimate," "future," "plan," "positioned," "potential,"
"project," "remain," "scheduled," "set to," "subject to," "upcoming" and
similar expressions to identify forward-looking statements. Factors that could
cause Activision Publishing's actual future results to differ materially from
those expressed in the forward-looking statements set forth in this release
include, but are not limited to, sales levels of Activision Publishing's
titles, shifts in consumer spending trends, the impact of the current
macroeconomic environment, the seasonal and cyclical nature of the interactive
game market, Activision Publishing's ability to predict consumer preferences
among competing hardware platforms, declines in software pricing, product
returns and price protection, product delays, retail acceptance of Activision
Publishing's products, adoption rate and availability of new hardware
(including peripherals) and related software, industry competition including
from used games and other forms of entertainment, litigation risks and
associated costs, rapid changes in technology, industry standards, business
models including online and used games, and consumer preferences, including
interest in specific genres such as music, first-person action and massively
multiplayer online games, protection of proprietary rights, maintenance of
relationships with key personnel, customers, licensees, licensors, vendors,
and third-party developers, including the ability to attract, retain and
develop key personnel and developers that can create high quality "hit"
titles, counterparty risks relating to customers, licensees, licensors and
manufacturers, domestic and international economic, financial and political
conditions and policies, foreign exchange rates and tax rates, and the
identification of suitable future acquisition opportunities and potential
challenges associated with geographic expansion, and the other factors
identified in the risk factors sections of Activision Blizzard's most recent
annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q.
The forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision Blizzard
assumes any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may ultimately prove
to be incorrect. These statements are not guarantees of the future performance
of Activision Publishing or Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its control and may
cause actual results to differ materially from current expectations.

Skylanders Spyro's Adventure, Portal of Power, Bring Your Toys to Life, and
Skylanders Giants are trademarks, Skylanders Spyro's Universe is a service
mark, and Spyro and Activision are registered trademarks of Activision
Publishing, Inc. All other trademarks and trade names are the properties of
their respective owners. All rights reserved.





SOURCE Activision Publishing, Inc.

Website: http://www.activision.com
Website: http://www.skylandersgame.com
Contact: Michelle Schroder, Sr. Director, PR, Activision, Inc.,
+1-310-255-2508, Michelle.Schroder@Activision.com
 
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