Birks & Mayors Announces Successor to President & CEO

MONTREAL, Jan. 4, 2012 /CNW Telbec/ - Dr. Lorenzo Rossi di Montelera, Chairman 
of the Board of Birks & Mayors Inc. ("Birks & Mayors" or the "Company") is 
pleased to announce that Jean-Christophe Bédos, previously of the 
international jewellery house Boucheron, has been named successor to the 
Company's current President & CEO, Thomas A. Andruskevich. Mr.Andruskevich 
announced in September 2011 that he would be leaving the Company in the Spring 
of 2012. Effective today and during Mr. Bédos' first 3 months with the 
Company, he will be the Chief Operating Officer reporting jointly to Mr. 
Andruskevich as the President & CEO and Dr. Lorenzo Rossi di Montelera as the 
Chairman of the Board, to allow for a smooth transition. As of April 1, 2012, 
Mr.Bédos will assume the role of the Company's President & CEO. 
In making the announcement, Dr. Lorenzo Rossi di Montelera, said: "I am very 
pleased to welcome Jean-Christophe Bédos as the successor to the President 
and CEO. His experience as President of one of the world's most prestigious 
luxury brands and his extensive knowledge of the luxury jewellery and 
timepiece industry will be key assets for Birks & Mayors as it continues the 
development of the Birks product brand and pursues international expansion." 
"I am very grateful for Tom Andruskevich's contributions to the Company, and I 
am delighted that he will be able to work closely with his successor to ensure 
a seamless transition. The Board is very pleased to see Tom continue as Vice 
Chairman of the Board after the transition is complete and to serve on the 
Board's Executive Committee," concluded Dr. Rossi di Montelera. 
"It is with much pride and enthusiasm that I join Birks & Mayors as the 
successor of the President and CEO. Since 1879, with its strong heritage and 
reputation, the Company has become a major leader in the manufacturing and 
retailing of high-end jewellery and luxury watches in North America," said 
Jean-Christophe Bédos. "I am looking forward to building on the Company's 
successes, developing our strong brands, and working with a team of dedicated 
professionals," he said. 
Jean-Christophe Bédos was President and Chief Executive Officer of luxury 
brand jeweller Boucheron International, Paris (Gucci Group, PPR) from May 2004 
to June 2011. Previously, he was the Managing Director of Cartier France from 
2002 to 2004, and International Executive Manager alongside the President of 
Richemont International from 2000 to 2002. Mr. Bédos started his career in 
the jewellery industry at Cartier in 1988. He holds a Master of Science in 
Management from the London Business School, a LLB in International Law from 
Université Paris I Sorbonne, a BA (Honours) in European Business from Trent 
University, Nottingham and a Bachelor of Arts, European Business, from 
Toulouse Business School. Mr. Bédos will be based at the Company's head 
office in Montreal, Canada. 
About Birks & Mayors Inc.
Birks & Mayors is a leading retailer with 61 luxury jewellery stores in Canada 
and the United States. The Company operates 32 stores under the Birks brand in 
most major markets in Canada and 26 stores under the Mayors brand in Florida 
and Georgia, 2 retail locations in Calgary and Vancouver under the Brinkhaus 
brand, and 1 retail location in Orlando, Florida under the Rolex brand. Birks 
was founded in 1879 and developed over the years into Canada's premier 
retailer, designer and manufacturer of fine jewellery, timepieces, sterling 
and plated silverware and gifts. Mayor's was founded in 1910 and has 
maintained the intimacy of a family-owned boutique while becoming renowned for 
its fine jewellery, time pieces, giftware and service. Additional information 
can be found on Birks & Mayors website, 
For more information: 
Eva Hartling
Director, Public Relations & Events
Birks & Mayors Inc.
Forward Looking Statements 
This press release contains certain "forward-looking" statements concerning 
the Company's performance and strategies. Because such statements include 
various risks and uncertainties, actual results might differ materially from 
those projected in the forward-looking statements and no assurance can be 
given that the Company will meet the results projected in the forward-looking 
statements. These risks and uncertainties include, but are not limited to the 
following: (i)economic, political and market conditions, including the 
economies of the U.S. and Canada, which could adversely affect our business, 
operating results or financial condition, including our revenue and 
profitability, through the impact of changes in the real estate markets 
(especially in the state of Florida), changes in the equity markets and 
decreases in consumer confidence and the related changes in consumer spending 
patterns, the impact on store traffic, tourism and sales; (ii)the impact of 
fluctuations in foreign exchange rates, increases in commodity prices and 
borrowing costs and their related impact on the Company's costs and expenses; 
and (iii)the Company's ability to maintain and obtain sufficient sources of 
liquidity to fund its operations, to achieve planned sales, gross margin and 
net income, to keep costs low, to implement its business strategy, maintain 
relationships with its primary vendors, to mitigate fluctuations in the 
availability and prices of the Company's merchandise, to compete with other 
jewelers, to succeed in its marketing initiatives, and to have a successful 
customer service program. Information concerning factors that could cause 
actual results to differ materially are set forth in the Company's Annual 
Report on Form 20-F filed with the Securities and Exchange Commission on 
July8, 2011 and subsequent filings with the Securities and Exchange 
Commission. The Company undertakes no obligation to update or release any 
revisions to these forward-looking statements to reflect events or 
circumstances after the date of this statement or to reflect the occurrence of 
unanticipated events, except as required by law. 
Eva Hartling Director, Public Relations & Events Birks & Mayors Inc. 
Image with caption: "Jean-Christophe Bédos, previously of the international 
jewellery house Boucheron based in Paris, has been named successor to the 
current President & CEO of Birks & Mayors Inc., Thomas A. Andruskevich. (CNW 
Group/BIRKS & MAYORS INC.)". Image available at: 
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-0- Jan/04/2012 21:28 GMT
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