Vodafone Group Plc VOD Vodafone Acquires Bluefish Communications

  Vodafone Group Plc (VOD) - Vodafone Acquires Bluefish Communications

RNS Number : 1389T
Vodafone Group Plc
01 December 2011

1 December 2011

                  Vodafone acquires Bluefish Communications

Acquisition significantly enhances Vodafone's Unified Communications expertise

Vodafone Global Enterprise -  the business within  Vodafone which manages  the 
communications needs of its largest multinational customers - is strengthening
its professional  services arm  through  the acquisition  of European  IT  and 
communications consultancy, Bluefish Communications Ltd.

Bluefish  will  form  the  nucleus   of  a  new  Unified  Communications   and 
Collaboration practice within Vodafone Global Enterprise, which will focus  on 
advising multinational companies  on how to  get the most  from their  mobile, 
fixed line and IT services,  as well as offering  guidance on the adoption  of 
cloud services.

The  practice  will  also  advise   large  corporate  customers  on  how   new 
collaboration services, such as video conferencing and presence awareness, can
boost their business's performance.

Unified Communications  seeks to  make fixed  and mobile  communications  more 
efficient, optimise and reduce costs, and enable better collaboration  between 
employees, business partners and clients.

Bluefish has  been  recognised  as  one  of  the  fastest  growing  technology 
companies in both the UK and  Europe. The acquisition will expand  Bluefish's 
geographical reach as it becomes  part of Vodafone Global Enterprise's  global 

Further services on offer to Vodafone's multinational customers will include:

• An  audit  of  existing infrastructure  and  future  communication 

• Advice on moving to  a communications strategy that spans  mobile, 
fixed line and IT.

•  Management  of  system  integrators  and  vendors  to  ensure  an 
effective and unified communications
network closely aligned to business strategy.

Nick Jeffery,  CEO of  Vodafone Global  Enterprise said:  "The acquisition  of 
Bluefish further develops our expertise in unified communications and broadens
the range of services we can offer to our multinational customers. Having  the 
right information at the right time, in  the right place, has never been  more 
important to business success and this acquisition will enhance our ability to
advise multinationals on how to maximise value from their communications."

The value of the gross assets being acquired is £3.14m.



About Vodafone

Vodafone is  one of  the world's  largest mobile  communications companies  by 
revenue with approximately 391 million customers in its controlled and jointly
controlled markets  as at  30 September  2011. Vodafone  currently has  equity 
interests in over 30 countries across five continents and more than 40 partner
networks worldwide. For more information, please visit www.vodafone.com.

About Vodafone Global Enterprise

Vodafone Global Enterprise provides managed communications services to many of
the world's leading global companies. It supports communications wherever  its 
customers are present: in Europe, the  Middle East, Africa, Asia Pacific  and 
the United States. Vodafone was positioned  in the "Leaders" quadrant of  the 
Magic Quadrant for Pan-Western European Mobile Service Providers and the Magic
Quadrant for Telecom Expense Management.


About Bluefish Communications

Founded in 2004  and headquartered in  Reading, UK, Bluefish  is a  technology 
consultancy and professional services company specialising in the delivery  of 
complex projects, service  design and technical  architecture. It delivers  a 
strong capability in IT networking  and applications in particular in  Unified 
Communications design and implementation  and hosted (cloud) portfolio  design 
and implementation.

Bluefish is independently recognised as the market leader in its field:

• Sunday  Times  Tech  Track  100  "Fastest  growing  UK  technology 
companies", 3 consecutive years
2007, 2008, 2009

• Deloitte fast 50, 2010 UK's fastest growing technology companies

•  Deloitte  fast  500,  2010  EMEA's  fastest  growing   technology 

Bluefish services are concentrated in three areas, Consulting, Resourcing  and 
Outsourcing. Consulting - preparing business cases, delivering transition and
transformation services, business  improvement, service management,  solutions 
architecture  and  generally  solving   business  challenges  and   technology 
deployment issues.  Resourcing -  supporting  our clients  when they  need  a 
specific skill, either filling an interim  gap or augmenting a client's  team. 
Outsourcing - when  a client transfers  an operational or  service process  to 
Bluefish and buys back a managed service, often involving service improvement,
a reduction in costs and the transfer  of staff and assets from the client  to 

For further information:

Vodafone Group
Media Relations          Investor Relations

Tel: +44 (0) 1635 664444 Tel: +44 (0)1635 33251

                     This information is provided by RNS
           The company news service from the London Stock Exchange


ACQEAKAFEAXFFEF -0- Dec/01/2011 07:01 GMT
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