Citibank and The Salvation Army Greater New York Division Kick Off 2011 Red Kettle Campaign

  Citibank and The Salvation Army Greater New York Division Kick Off 2011 Red
  Kettle Campaign

 Citibank is First Corporate Sponsor of the Iconic Campaign that Raises Money
               for those Most in Need during the Holiday Season

   The Salvation Army demonstrated the “Square” Technology that Will Enable
   Donations by Credit Card for the First Time at Some Red Kettle Locations

Business Wire

NEW YORK -- November 29, 2011

Citibank and The Salvation Army Greater New York Division today kicked off the
2011 Red Kettle Campaign. The campaign, the oldest annual charitable
fundraiser of its kind and an iconic symbol of generosity and holiday spirit
throughout the country, raises funds for those most in need during the holiday

Citibank is the first corporate sponsor of the campaign, which has become a
holiday tradition in New York City and in cities across the United States. Lt.
Colonel Guy D. Klemanski, The Salvation Army Greater New York Divisional
Commander and Citibank Eastern Region Commercial Banking Group President
Robert W. Koar kicked off the 2011 campaign at an event at the Flagship Union
Square Citibank branch, where they were joined by Joe Bartlett, News Director
for NewsTalk Radio 710 WOR and The Salvation Army New York Staff Brass

At the event, Colonel Klemanski introduced how an easy-to-use device from
Square will for the first time enable donations by credit card at some of The
Salvation Army's Red Kettle locations in Chicago, Dallas and San Francisco and
here in New York, where Robert Koar made the first donation.

“Citibank’s partnership with The Salvation Army can make a significant
difference in increasing awareness of our annual Greater New York Red Kettle
Campaign and its success,” said Lt. Colonel Guy D. Klemanski. “It’s our hope
that this is the beginning of a long and fruitful relationship with Citibank.”

“Citibank is thrilled to join The Salvation Army to support one of the holiday
season’s most heralded charitable campaigns and maximize its impact on the
community in which we live and work,” said Robert Koar of Citibank. “Citibank
supports The Salvation Army's efforts to create opportunities for all
community members to live financially sustainable lives. We are proud to
provide financial support to the Red Kettle campaign in New York and to
promote the cause on more than 1,000 Citibank ATMs in the region.”

The Red Kettle Campaign is The Salvation Army Greater New York Division’s
largest annual initiative, and serves 750,000 individuals by providing basic
necessities and helping individuals most in need throughout the area. Last
year, more than one million people donated to the campaign, and contributors
in the Greater New York area alone gave roughly $2.5 million. Kettles were on
the streets for a total of 350,000 hours across 500 sites in the Greater New
York area. Of every dollar raised, 89 cents goes directly to supporting
programs at 39 community centers throughout the Greater New York region.

Citibank's core value of harnessing the strength of its business, resources,
products, and people to help improve neighborhood communities aligns with The
Salvation Army's development model and holistic approach to improving lives.

Citibank recognizes The Salvation Army's need to create opportunities for all
members of their respective communities to live financially sustainable and
productive lives and is providing financial support to the Red Kettle campaign
to help promote these common values and make a meaningful difference during
this holiday season. In addition to financial support, more than 1,000
Citibank ATMs in the Greater New York region will feature special screens
during the holiday season that encourage participation in The Salvation Army
Red Kettle campaign.

For the first time at selected Red Kettle locations, Android smartphones
donated by Sprint Nextel will be equipped with Square’s postage-stamp-size
card reader and two apps, one from Square and the other from The Salvation
Army. Donors can swipe a credit or debit card, just as they would at any
credit card processing terminal and the money goes into The Salvation Army’s
account. Once the donor has made a contribution they can choose where and how
to receive a receipt.

The Salvation Army Red Kettle Campaign dates back to 1891, when founder
Captain Joseph McFee was looking for a way to raise money for the poor during
Christmas in San Francisco. Since then, The Salvation Army staff and
volunteers have annually taken to the streets to raise funds and encourage the
spirit of giving during the holidays.

About Citibank:  Citi, the leading global financial services company, has
approximately 200 million customer accounts and does business in more than 160
countries and jurisdictions. Citi provides consumers, corporations,
governments and institutions with a broad range of financial products and
services, including consumer banking and credit, corporate and investment
banking, transaction services, and wealth management.

Additional information may be found at |
Twitter: @Citi | YouTube: | Blog: |
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About The Salvation Army Greater New York Division: An integral part of the
community for 131 years, The Salvation Army in Greater New York operates more
than 100 community and social service programs serving more than 750,000
people, regardless of race, religion, nationality, or sexual orientation. For
more information, visit our website at

Photos/Multimedia Gallery Available:

Multimedia Available:


For Citibank:
Andrew Brent, 212-559-1299
MSL Group
Sarah Spitz, 646-500-7740
For The Salvation Army:
Denise Richardson, 212-337-7487
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