Initial Analysis of Apple iPhone 4S by Consumer Intelligence Research Partners Finds Strong High-End Model Sales, Emerging Apple

Initial Analysis of Apple iPhone 4S by Consumer Intelligence Research Partners
         Finds Strong High-End Model Sales, Emerging Apple Ecosystem

Carrier Shifting, Online Sales Significant, Women Buy White iPhones

  PR Newswire

  CHICAGO, Nov. 29, 2011

CHICAGO, Nov. 29, 2011 /PRNewswire/ --Consumer Intelligence Research
Partners, LLC (CIRP), which provides securities research to the investment
community using advanced market research strategies, methods, and analysis
today released its report, " Apple's iPhone Launch – October 2011 ," with the
first detailed analysis of consumer trends for Apple Inc.'s new iPhone 4S and
related models.

The report reveals a number of important findings since the October 14, 2011
launch:

  *High-end iPhone models selling well
  *Mobile phone carrier (AT&T, Verizon, Sprint) shares shifting
  *Significant online sales
  *iPhone is the "gateway" to Apple product ecosystem
  *Women buy the white iPhone more.

CIRP surveyed customers that purchased an iPhone since October 14, 2011, the
launch date for sale of the new Apple iPhone 4S and for new aggressive pricing
for the iPhone 4 and iPhone 3GS models. From an initial response of 4,632
subjects, CIRP surveyed 504 qualified subjects for the analysis. "This report
represents the first analysis of the Apple iPhone 4S results since the October
launch date," noted CIRP Partner and Co-Founder Josh Lowitz.

Said CIRP Partner and Co-Founder Mike Levin, "The most expensive and
presumably highest margin iPhone 4S - 64 GB model accounts for 23% of all
iPhone 4S sales. A surprising 30% of iPhone 4S buyers upgraded from the iPhone
4, which is just over a year old. And, in the first three weeks since the
launch, 43% of the customers bought their new phones online, at the Apple
website, the carrier websites, or other retailer websites such as Best Buy
Online. Only 25% of iPhones were sold through Apple owned channels – the
approximately 245 Apple Stores and the Apple website – and 75% sold through
the carrier stores and websites, and multi-line retailers such as Best Buy. "

Adds Josh Lowitz, "We have used advanced methods of market research to develop
these findings. We put together a rigorous and credible analysis in a fraction
of the time needed for conventional market research, and have done it far in
advance of Apple's own release of much less detailed data. Our results add
significant insight into how Apple investors should view this important new
product."

The report highlights a number of other findings, including how AT&T, Verizon,
and now Sprint have used the iPhone launch to build market share at the
expense of other carriers, how Apple product ownership begins with an
entry-level product such as the iPhone and builds to Mac ownership, and even
how women prefer white iPhones.

For a copy of the research report, please email info@cirpllc.com or call
312.344.3664. Further information on CIRP, which provides securities research
to the investment community using advanced consumer market research
strategies, methods, and analysis is at www.cirpllc.com .

SOURCE Consumer Intelligence Research Partners, LLC

Website: http://www.cirpllc.com
Contact: Michael R. Levin, or Joshua N. Lowitz, +1-312-344-3664,
info@cirpllc.com, both of Consumer Intelligence Research Partners, LLC
 
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