Inspired by Independent Artists' Track, Sugar Crisp Cereal

Inspired by Independent Artists' Track, Sugar Crisp Cereal Seeks
Talented Musicians 
Sugar Crisp Creates 'The First 15' Music Bursary Contest for Emerging
TORONTO, ONTARIO -- (Marketwire) -- 11/22/11 -- The cereal maker
behind Sugar Crisp is offering a sweet deal for up-and-coming artists
looking for their first fifteen minutes of fame. In just under three
weeks, Sugar Crisp will select the winner of The First 15 Facebook
contest, where one deserving music artist will win free studio time,
the chance to work with a producer and $5000 in cash. Entries are
accepted until December 9, 2011. 
When producer Adam Damelin and hip-hop artist ISH (Ish Morris) shared
their independent track "Can't Get Enough", which samples the popular
1960s Sugar Bear jingle, "Can't get enough of that Sugar Crisp", they
caught the interest of the folks at Post Foods Canada. Impressed by
their talent Post Foods Canada committed to supporting the artists
and helping them get noticed. Inspired by their creativity and
spirit, Post Foods created an opportunity for other emerging artists
to make their first break and The First 15 Facebook contest concept
was hatched. 
"Sugar Crisp is proud to help young adults with musical talent
realize their dreams," says Jennifer Dumoulin, Post Foods Canada.
"Canada has a lot of talented artists and we want to help find them,
share their musical talent and foster their dreams." 
How it works 
Canadians can enter by uploading their song by December 9, 2011.
Music artists can go to to upload their track
and share their bio to win. The songs will be shared on Facebook and
friends, family and music enthusiasts are asked to vote on their
favourite entries. 
The top 10 finalists will be selected by a combination of the most
votes, as well as an assessment of creativity and originality. The
winner will be chosen by a judging panel that includes The First 15
artist ISH, a music producer from Girth Music, a representative from
one of Canada's top record labels and a Post Foods Canada ambassador.
The judges will evaluate entries on their overall song quality,
lyrics and performance. 
Prize details: 
The winning prize includes free recording studio time courtesy of
GIRTH Music in Toronto as well as award-winning producer support and
a $5000 cash prize. Hopefuls are invited to go to to upload their track. Incorporating the
Sugar Bear jingle is permitted but not required. 
ISH's single "Can't Get Enough" can be downloaded free with an access
code which is being distributed via download cards at university and
college campuses across Canada or by requesting an access code on 
About Post Foods Canada Corp. 
Post Foods Canada Corp., a subsidiary of Ralcorp Holdings Inc., is
the manufacturer of iconic ready-to-eat cereal brands including Sugar
Crisp, Shreddies, Honeycomb, Honey Bunches of Oats, Shredded Wheat,
Great Grains, Alpha-Bits and other great tasting cereals. For more
information, please visit
Media Profile
Jennifer Alsop-Lee
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