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EmpowHER Media Announces Partnership With Healthline Networks


EmpowHER Media Announces Partnership With Healthline Networks

Top Social Health Company for Women Partners With the Leading Provider of Intelligent Health Information Services

SCOTTSDALE, AZ -- (Marketwire) -- 11/15/11 -- EmpowHER, an award-winning social health company for women, announces today a partnership with Healthline Networks, one of the largest and fastest growing providers of intelligent health information services.

"Healthline Networks powers intelligent search, and provides unique advertising and content services for marquee partners, providers, publishers and advertisers in the health care industry," says Thom Brodeur, EmpowHER Media Executive Vice President and CMO. "Our partnership with Healthline allows us an opportunity to provide our unique, brand-safe social health offerings to Healthline clients in the pharma segment, while providing Healthline clients more targeted reach, influence and engagement among our highly coveted audience -- female health consumers."

The EmpowHER / Healthline partnership brings together two top health websites on a mission to provide clinically accurate content to both improve the health and wellness of their respective audiences, and to provide brand marketers custom solutions to better reach, compel and inspire health consumer to take control of their health and wellness.

"Combining the across-the-HealthWeb scale of Healthline with EmpowHER's engaging original health content for women creates a more effective custom content distribution platform for our advertisers," says David Kopp, Senior Vice President, Consumer Media for Healthline. "Advertisers are able to more effectively reach more users, because our partnership provides enhanced condition-focused content that's designed to make a difference in people's lives day in and day out."

About EmpowHER Media EmpowHER Media is an award-winning, HON-certified, social health company for women. The Company's flagship and Top 5 women's health and wellness site and community -- EmpowHER.com -- is the home for female health consumers on the Web with a unique consumer value proposition of social community and premium, original women's health and wellness content. Health care professionals, brands and agency professionals rely on EmpowHER Media for reaching the most influential health and wellness buyer on the Internet -- women. EmpowHER expects to reach more than 60 million women onsite and through syndication in 2011, and more than 100 million in 2012.

About Healthline Networks Healthline Networks is the fastest growing provider of intelligent health information services, enabling 100 million consumers a month to make more confident, informed healthcare decisions. The company's proprietary consumer healthcare taxonomy, the largest of its kind, powers a suite of intelligent health search, content and advertising services. Combining advanced search technology with deep medical expertise, Healthline partners with a network more than 50 trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco and named to Deloitte's Technology Fast 500 in 2010 and 2011, Healthline is backed by Aetna, GE/NBC Peacock Fund, Investor Growth Capital, Kaiser Permanente, Reed Elsevier, U.S. News & World Report, and VantagePoint Venture Partners. For more information, visit http://www.healthline.com

Press Contact for EmpowHER Hallie Kenney EmpowHER (480) 684-0971 hkenney@empowher.com

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