EmpowHER Media Announces Partnership With Healthline Networks
Top Social Health Company for Women Partners With the Leading
Provider of Intelligent Health Information Services
SCOTTSDALE, AZ -- (Marketwire) -- 11/15/11 -- EmpowHER, an
award-winning social health company for women, announces today a
partnership with Healthline Networks, one of the largest and fastest
growing providers of intelligent health information services.
"Healthline Networks powers intelligent search, and provides unique
advertising and content services for marquee partners, providers,
publishers and advertisers in the health care industry," says Thom
Brodeur, EmpowHER Media Executive Vice President and CMO. "Our
partnership with Healthline allows us an opportunity to provide our
unique, brand-safe social health offerings to Healthline clients in
the pharma segment, while providing Healthline clients more targeted
reach, influence and engagement among our highly coveted audience --
female health consumers."
The EmpowHER / Healthline partnership brings together two top health
websites on a mission to provide clinically accurate content to both
improve the health and wellness of their respective audiences, and to
provide brand marketers custom solutions to better reach, compel and
inspire health consumer to take control of their health and wellness.
"Combining the across-the-HealthWeb scale of Healthline with
EmpowHER's engaging original health content for women creates a more
effective custom content distribution platform for our advertisers,"
says David Kopp, Senior Vice President, Consumer Media for
Healthline. "Advertisers are able to more effectively reach more
users, because our partnership provides enhanced condition-focused
content that's designed to make a difference in people's lives day in
and day out."
About EmpowHER Media
EmpowHER Media is an award-winning,
HON-certified, social health company for women. The Company's
flagship and Top 5 women's health and wellness site and community --
EmpowHER.com -- is the home for female health consumers on the Web
with a unique consumer value proposition of social community and
premium, original women's health and wellness content. Health care
professionals, brands and agency professionals rely on EmpowHER Media
for reaching the most influential health and wellness buyer on the
Internet -- women. EmpowHER expects to reach more than 60 million
women onsite and through syndication in 2011, and more than 100
million in 2012.
About Healthline Networks
Healthline Networks is the fastest growing
provider of intelligent health information services, enabling 100
million consumers a month to make more confident, informed healthcare
decisions. The company's proprietary consumer healthcare taxonomy,
the largest of its kind, powers a suite of intelligent health search,
content and advertising services. Combining advanced search
technology with deep medical expertise, Healthline partners with a
network more than 50 trusted destination sites that include
publishers, portals, search engines, employers and health plans.
Headquartered in San Francisco and named to Deloitte's Technology
Fast 500 in 2010 and 2011, Healthline is backed by Aetna, GE/NBC
Peacock Fund, Investor Growth Capital, Kaiser Permanente, Reed
Elsevier, U.S. News & World Report, and VantagePoint Venture
Partners. For more information, visit http://www.healthline.com
Press Contact for EmpowHER
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