Kid Brands, Inc. Names Dean Robinson as President of Its Sassy

Kid Brands, Inc. Names Dean Robinson as President of Its Sassy
EAST RUTHERFORD, NJ -- (Marketwire) -- 06/06/11 --   Kid Brands, Inc.
(NYSE: KID) announced that Dean F. Robinson has been appointed
President of Sassy, Inc., which designs, markets and distributes
infant developmental toys, and feeding, bath, and baby care products. 
Mr. Robinson, 43, brings significant experience in new product
development and design within the infant and juvenile products
industry, as well as expertise in licensing, marketing and sourcing
on a global basis. Most recently, Mr. Robinson was Business Leader at
Summer Infant, Inc., where he led the efforts for toy and licensed
product lines. Prior to this, he founded Creative Bonz, Inc., a
global consulting business specializing in creating children's
consumer products and marketing opportunities. Additionally, he held
various leadership positions in product development at Oregon
Scientific, Inc., Aqua Leisure, Inc. and Little Kids, Inc. Mr.
Robinson received two B.A.'s in Fine Arts from the University of
Massachusetts Dartmouth. 
Bruce G. Crain, Chief Executive Officer and President of Kid Brands,
commented, "We are delighted to have another seasoned infant and
juvenile products industry executive join the Kid Brands team and
lead our Sassy business. We expect that Dean's deep background in
infant and juvenile product development and design, coupled with his
ability to drive successful marketing and global sourcing, will
further accelerate Sassy's already resurgent position in the
marketplace. He has a proven track record of growing sales and
profitability through highly innovative product. We will leverage
Dean's creative and leadership skills to meet the needs of our
customers and consumers with Sassy's strong product offerings while
also having him direct the many new growth areas that Sassy has
underway. We are also looking forward to Rick Schaub's ongoing group
oversight of Sassy following his recent transition from President of
Sassy to President of our LaJobi nursery furniture business." 
Kid Brands, Inc. 
Kid Brands, Inc. and its subsidiaries are leaders in the design,
development and distribution of infant and juvenile branded products.
Its design-led products are primarily distributed through mass
market, baby super stores, specialty, food, drug, independent and
e-commerce retailers worldwide.  
The Company's operating business is composed of four wholly-owned
subsidiaries: Kids Line, LLC; LaJobi, Inc; Sassy, Inc.; and CoCaLo,
Inc. Through these subsidiaries, the Company designs and markets
branded infant and juvenile products in a number of complementary
categories including, among others: infant bedding and related
nursery accessories and decor, food preparation and nursery
appliances, and diaper bags (Kids Line(R) and CoCaLo(R)); nursery
furniture and related products (LaJobi(R)); and developmental toys
and feeding, bath and baby care items with features that address the
various stages of an infant's early years (Sassy(R)). In addition to
the Company's branded products, the Company also markets certain
categories of products under various licenses, including Carter's(R),
Disney(R), Graco(R) and Serta(R). Additional information about the
Company is available at  
Note: This press release contains certain forward-looking statements.
Additional written and oral forward-looking statements may be made by
the Company from time to time in Securities and Exchange Commission
(SEC) filings and otherwise. The Private Securities Litigation Reform
Act of 1995 provides a safe-harbor for forward-looking statements.
These statements may be identified by the use of forward-looking
words or phrases including, but not limited to, "anticipate",
"believe", "expect", "project", "intend", "may", "planned",
"potential", "should", "will" or "would". The Company cautions
readers that results predicted by forward-looking statements,
including, without limitation, those relating to the Company's future
business prospects, revenues, working capital, liquidity, capital
needs, order backlog, interest costs and income are subject to
certain risks and uncertainties that could cause actual results to
differ materially from those indicated in the forward-looking
statements. Specific risks and uncertainties include, but are not
limited to those set forth under Item 1A, "Risk Factors", of the
Company's most recent Annual Report on Form 10-K and Quarterly Report
on Form 10-Q, each as filed with the SEC. The Company undertakes no
obligation to publicly update any forward-looking statement, whether
as a result of new information, future events or otherwise.  
Marc S. Goldfarb
Senior Vice President & General Counsel 
Erica Pettit / Leigh Parrish
General Information
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