Kid Brands, Inc. Names Dean Robinson as President of Its Sassy Subsidiary EAST RUTHERFORD, NJ -- (Marketwire) -- 06/06/11 -- Kid Brands, Inc. (NYSE: KID) announced that Dean F. Robinson has been appointed President of Sassy, Inc., which designs, markets and distributes infant developmental toys, and feeding, bath, and baby care products. Mr. Robinson, 43, brings significant experience in new product development and design within the infant and juvenile products industry, as well as expertise in licensing, marketing and sourcing on a global basis. Most recently, Mr. Robinson was Business Leader at Summer Infant, Inc., where he led the efforts for toy and licensed product lines. Prior to this, he founded Creative Bonz, Inc., a global consulting business specializing in creating children's consumer products and marketing opportunities. Additionally, he held various leadership positions in product development at Oregon Scientific, Inc., Aqua Leisure, Inc. and Little Kids, Inc. Mr. Robinson received two B.A.'s in Fine Arts from the University of Massachusetts Dartmouth. Bruce G. Crain, Chief Executive Officer and President of Kid Brands, commented, "We are delighted to have another seasoned infant and juvenile products industry executive join the Kid Brands team and lead our Sassy business. We expect that Dean's deep background in infant and juvenile product development and design, coupled with his ability to drive successful marketing and global sourcing, will further accelerate Sassy's already resurgent position in the marketplace. He has a proven track record of growing sales and profitability through highly innovative product. We will leverage Dean's creative and leadership skills to meet the needs of our customers and consumers with Sassy's strong product offerings while also having him direct the many new growth areas that Sassy has underway. We are also looking forward to Rick Schaub's ongoing group oversight of Sassy following his recent transition from President of Sassy to President of our LaJobi nursery furniture business." Kid Brands, Inc. Kid Brands, Inc. and its subsidiaries are leaders in the design, development and distribution of infant and juvenile branded products. Its design-led products are primarily distributed through mass market, baby super stores, specialty, food, drug, independent and e-commerce retailers worldwide. The Company's operating business is composed of four wholly-owned subsidiaries: Kids Line, LLC; LaJobi, Inc; Sassy, Inc.; and CoCaLo, Inc. Through these subsidiaries, the Company designs and markets branded infant and juvenile products in a number of complementary categories including, among others: infant bedding and related nursery accessories and decor, food preparation and nursery appliances, and diaper bags (Kids Line(R) and CoCaLo(R)); nursery furniture and related products (LaJobi(R)); and developmental toys and feeding, bath and baby care items with features that address the various stages of an infant's early years (Sassy(R)). In addition to the Company's branded products, the Company also markets certain categories of products under various licenses, including Carter's(R), Disney(R), Graco(R) and Serta(R). Additional information about the Company is available at www.kidbrandsinc.com. Note: This press release contains certain forward-looking statements. Additional written and oral forward-looking statements may be made by the Company from time to time in Securities and Exchange Commission (SEC) filings and otherwise. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking words or phrases including, but not limited to, "anticipate", "believe", "expect", "project", "intend", "may", "planned", "potential", "should", "will" or "would". The Company cautions readers that results predicted by forward-looking statements, including, without limitation, those relating to the Company's future business prospects, revenues, working capital, liquidity, capital needs, order backlog, interest costs and income are subject to certain risks and uncertainties that could cause actual results to differ materially from those indicated in the forward-looking statements. Specific risks and uncertainties include, but are not limited to those set forth under Item 1A, "Risk Factors", of the Company's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q, each as filed with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. AT THE COMPANY Marc S. Goldfarb Senior Vice President & General Counsel 201-405-2454 AT FINANCIAL DYNAMICS Erica Pettit / Leigh Parrish General Information 212-850-5600
Kid Brands, Inc. Names Dean Robinson as President of Its Sassy
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