OBJE Successfully Completes Negotiations with Global Chinese Distribution Company

  OBJE Successfully Completes Negotiations with Global Chinese Distribution

CEO Federowicz Plans to Announce New Global Strategic Profit Alliance with
Beijing Beautyfresh Next Week

Business Wire

SARASOTA, Fla. -- April 29, 2011

As Obscene Jeans Corp. (OTCQB:OBJE) readies its debut denim line for worldwide
release, company president and CEO Robert Federowicz announced today that OBJE
has successfully finalized negotiations with Beijing Beautyfresh International
Trade Co. (Beautyfresh) for a global strategic profit alliance designed to
give the hot new fashion firm professional distribution of its products in
Asia and Europe.

Beautyfresh accepted Obscene Jeans’ term sheet to move forward with the
strategic profit alliance agreement on Tuesday. One of very few
government-licensed import/export entities in China, Beautyfresh is authorized
by the Chinese government to export goods to Brazil, Australia, the U.S.,
Singapore, the Philippines, North and South Korea, Japan, Russia, Norway,
Finland, The Netherlands, Kuwait and Dubai. Under the terms of the forthcoming
agreements, Beautyfresh will import, market and distribute OBJE-branded
products in China as well as export and market OBJE’s forthcoming cosmetic and
beauty products in Greece, where the company maintains extensive business

“We jumped at the opportunity to go into business with Beautyfresh without
hesitation,” Federowicz said. “They will open up tremendous marketing
opportunities for our brand, beginning in China and Greece and continuing to
other markets around the world as quickly as possible.”

OBJE plans to announce the signing of the companies’ global strategic profit
alliance agreement early next week, Federowicz said. The alliance will be a
crucial milestone in the company’s efforts to market a growing product line
across the globe. The public will receive its first sneak peek at Obscene
Jeans’ outrageous new denim designs next month, but the company’s plans for
world domination do not end with fashion.

“We’re striving to grow Obscene Jeans from a fashion company into an exclusive
lifestyle brand,” Federowicz said. “Beautyfresh, with its extraordinary
marketing reach, will help us make that dream come true.”

Obscene Jeans is currently hard at work producing its debut luxury jeans line
for the fall. OBJE produces eye-popping denim fashions for the world’s sexiest
women. The company competes in the fashion sector alongside True Religion
Apparel, Inc. (Nasdaq: TRLG), Burberry Group (LSE: BRBY.L), Nike Inc. (NYSE:
NKE) and Hugo Boss (XETRA: BOS.DE).

About Obscene Jeans

Obscene Jeans (OBJE) is an OTCQB publicly traded company. OTCQB is the middle
tier of the OTC market. OTCQB companies report to the SEC or a U.S. banking
regulator, making it easy for investors to identify companies that are current
in their reporting obligations. OBJE is a progressive lifestyle and apparel
company dedicated to developing forward-thinking fashion trends and lifestyle

For more information, please visithttp://www.ObsceneJeans.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including statements
that include the words "believes," "expects," "anticipate" or similar
expressions. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of the company to differ materially from those expressed or
implied by such forward-looking statements. In addition, description of
anyone's past success, either financial or strategic, is no guarantee of
future success. This news release speaks as of the date first set forth above
and the company assumes no responsibility to update the information included
herein for events occurring after the date hereof.


Obscene Jeans
Robert Federowicz, 941-952-5825
President and CEO
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