Powerful 'One-Click' Barcode Technology From NeoMedia Joins ICAP Ocean Tomo's Spring 2011 Live IP Auction March 31st in New York

Powerful 'One-Click' Barcode Technology From NeoMedia Joins ICAP Ocean Tomo's
              Spring 2011 Live IP Auction March 31st in New York

  PR Newswire

  CHICAGO, March 18, 2011

CHICAGO, March 18, 2011 /PRNewswire/ -- NeoMedia Technologies, Inc. (OTC
Bulletin Board: NEOM), the global leader in mobile barcode scanning solutions,
is bringing its world-class IP to market in the US. NeoMedia's Barcode
Ecosystem Patent Portfolio relates to a wide range of mobile territory, from
using your mobile phone's camera to retrieve information from 1D and 2D
barcodes, to RFID chips, to NFC and more.

(Logo: http://photos.prnewswire.com/prnh/20100614/CG20517LOGO )

"This is technology that has the power to revolutionize the way advertisers
and retailers market to mobile consumers," says Dean Becker, CEO of ICAP Ocean
Tomo.

An important new IP product – the CNTS.

The Spring 2011 Live IP Auction will feature the industry's newest IP product
– the CNTS. CNTS stands for Covenant Not to Sue. It provides a purchaser with
freedom to operate with respect to a patent portfolio in a specific field, in
this case, NeoMedia's Barcode Ecosystem Patent Portfolio. That portfolio
addresses barcode scanning, automatically accessing web content and managing
the interactions between consumers and advertisers. 

At a time when IP considerations are becoming more important and more complex,
the "CNTS" may well be on its way to becoming one of the key documents in an
IP portfolio. Offered by specific sellers and covering specific portfolios,
the CNTS provides high tech firms with increased freedom to operate in an
efficient and expeditious manner without the worry of showing one's hand when
negotiating with a Licensor, either directly or through a proxy, and avoids
potential patent infringement claims, damages, and attorneys' fees. 

In the Spring 2011 Live IP Auction, ICAP Ocean Tomo is offering a CNTS for
NeoMedia's Barcode Ecosystem Patent Portfolio. As noted above, that portfolio
concerns technology for mobile devices with cameras to read 1D and 2D barcodes
and provides "one click" access to mobile content. For example, it can
revolutionize the way brands and advertisers market to consumers via the
mobile channel.

Laura Marriott, CEO of NeoMedia notes, "Customers and the advertising
community can now easily secure a clear and predictable path to implement
NeoMedia's patented barcode technology."

The NeoMedia CNTS IP products will be featured at ICAP Ocean Tomo's Spring
Auction which will be held Thursday, March 31st at Capitale.

The auction will begin at 1PM. There will be two preliminary events – a
Welcome Reception and Dinner at Cipriani Wall Street on Wednesday, March 30th
with featured speaker Malcolm Gladwell and a Networking Luncheon before the
auction starting at 11:30 on Thursday, March 31st. Registration is $495.
Register online at http://www.regonline.com/ICAPOceanTomoSpring2011 .

To learn more about the assets available for sale in this portfolio:

Contact Dean Becker of ICAP Ocean Tomo at Dean.Becker@us.icap.com

About ICAP Ocean Tomo LLC

ICAP Ocean Tomo is the intellectual property brokerage division of ICAP and
the world's premier patent auction firm.

About ICAP

ICAP is the world's premier interdealer broker and provider of post trade
services. The Group matches buyers and sellers in the wholesale markets in
interest rates, credit, commodities, foreign exchange, emerging markets,
equities and equity derivatives through voice and electronic networks. ICAP
plc was added to the FTSE 100 Index on 30 June 2006. For more information go
to www.icap.com .

SOURCE ICAP Ocean Tomo

Website: http://www.icapoceantomo.com
Contact: Cali Munoz of ICAP Ocean Tomo, +1-312-618-8385,
cali.munoz@us.icap.com
 
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