Metro Traffic and Dunkin' Donuts Partner to Help Summer Travelers
-- RushHourRunsOnDunkin.com launches today to provide summer travelers with
free interactive traffic tools and the chance to "Outrun the Traffic" with a
helicopter ride over their city --
NEW YORK, June 9
NEW YORK, June 9 /PRNewswire/ -- Metro Traffic, a leading provider of traffic
information, and Dunkin' Donuts have partnered to help travelers in 25 cities
avoid sitting in traffic when they hit the roads this summer. Launched today,
RushHourRunsOnDun k in.com will give visitors free access to live traffic
camera views, mobile and email traffic updates, and driving directions via
interactive traffic maps featuring real-time traffic conditions and Dunkin'
Donuts locations. Visitors to the site may also enter for a chance to beat
their city's traffic altogether with a ride in a helicopter over their city.
Dunkin' Donuts is also sponsoring additional radio and mobile traffic reports
in the participating cities.
"For decades, Americans have been running on Dunkin' Donuts," said Michael
O'Neil, Metro Traffic Regional Vice President. "Dunkin' Donuts plays an
indispensable role in the daily commutes and weekend trips of millions, just
like Metro Traffic. Now with RushHourRunsOnDun k in.com , Dunkin' Donuts and
Metro Traffic will keep commuters running all year long, even through the
toughest traffic jams."
Visitors of RushHourRunsOnDunkin.com will also have the opportunity to enter
"The Outrun the Traffic Flyaway Giveaway," for their chance to outrun their
city's traffic completely via helicopter. Entry restrictions and contest
details for "The Outrun the Traffic Flyaway Giveaway" can be found at
RushHourRunsOnDun k in.com . The contest ends 9/26/10.
According to AAA, over 32 million people traveled away from home this past
Memorial Day weekend, up 5% from last year. In addition, according to a new
Deloitte survey, nearly six out of 10 respondents plan to take a trip
betweenJune 1st andLabor Day, with more than one-quarter expecting to spend
more money on their summer trips than they spent last year. On a daily basis,
the US Census reports that 9 out of 10 commuters drive to work and most
commutes are over an hour.
RushHourRunsOnDun k in.com includes local traffic incidents, traffic camera
views and driving directions for over 25 U.S. cities. Users can sign up to
receive free mobile traffic alerts for their custom commute sent to their cell
phone or email. Local interactive traffic maps will also display the nearest
Dunkin' Donuts locations. RushHourRunsOnDun k in.com will be promoted
through Metro Traffic's radio and interactive traffic report sponsorships.
About Metro Traffic, a Westwood One Company
Westwood One, Inc. (Nasdaq: WWON) is one of the nation's largest providers of
network radio programming and one of the largest domestic outsourced providers
of traffic information in the U.S. Westwood One serves approximately 5,000
radio and 170 television stations in the U.S. Westwood One provides over 150
news, sports, music, talk and entertainment programs, features and live events
to numerous media partners. Through its Metro Traffic business, Westwood One
provides traffic reporting and local news, sports and weather to approximately
2,200 radio and 170 television stations. Westwood One also provides digital
and other cross-platform delivery of its Network and Metro Traffic content to
over 700 radio, television and newspaper affiliates.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop
for coffee and baked goods. Dunkin' Donuts is a market leader in the
regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and
muffin categories, and the largest coffee and baked goods chain in the world.
Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee
category by Brand Keys for four years running. The company has more than 9,000
restaurants in 31 countries worldwide. In 2009, Dunkin' Donuts' global
system-wide sales more than $5.6 billion. Based in Canton, Massachusetts,
Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information,
visit www.DunkinDonuts.com .
SOURCE Metro Traffic
Contact: Peter Sessa, Westwood One, +1-212-641-2053,
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