Cereplast Appoints Senior Vice President of Global Sales and

  Cereplast Appoints Senior Vice President of Global Sales and Marketing

    Industry Veteran Brings 25 Years of Plastics Industry and Bioplastics
        Experience to Lead Cereplast’s Sales and Marketing Initiatives

Business Wire

EL SEGUNDO, Calif. -- May 04, 2010

Cereplast, Inc. (NASDAQ:CERP) (“Cereplast,” or the “Company”), a leading
manufacturer of proprietary bio-based, sustainable plastics, today announced
that it has appointed Robert Findlen as senior vice president of global sales
and marketing to lead the Company’s sales team.

Robert Findlen brings over 25 years of sales, marketing and management
experience and has a demonstrated track record of success combined with
considerable experience in the conventional plastics and bioplastics
industries. He has served with top multinational plastics conglomerates in
increasingly responsible executive roles, including General Electric, LNP
Engineering Plastics, and most recently at Metabolix, Inc., where he was Vice
President of Sales and Marketing. He will be responsible for overseeing a
strong and seasoned team of sales executives while building and maintaining
customer relationships and strategic partnerships.

“I am confident that Bob’s experience in leading, managing and developing
sales teams will have a strong impact on our aggressive expansion plans,” said
Frederic Scheer, founder, chairman and CEO of Cereplast, Inc. “Our new
facility in Seymour, Indiana, will be capable of producing roughly 100 million
pounds of bioplastics per year. Based on Bob’s accomplishments and track
record, we are confident that we will be able to meet the initial demand he is
expected to generate. Bob was extremely successful at building a robust
pipeline of new business at Metabolix and is a significant addition to our
management team. I am excited to have him join us.”

Mr. Findlen stated, “Frederic’s vision and hard work is opening doors for
Cereplast in 2010 and creating tremendous new opportunities. He is truly a
pioneer in the bioplastics industry and understands the significance and
impact of this alternative technology in the 21^st Century. I look forward to
working with Frederic in expanding the use of Cereplast resins across many
different market segments, resulting in increased sales and growth performance
for the business.”

About Cereplast, Inc.

Cereplast, Inc. (NASDAQ:CERP) designs and manufactures proprietary bio-based,
sustainable plastics which are used as substitutes for petroleum-based
plastics in all major converting processes - such as injection molding,
thermoforming, blow molding and extrusions - at a pricing structure that is
competitive with petroleum-based plastics. On the cutting-edge of bio-based
plastic material development, Cereplast now offers resins to meet a variety of
customer demands. Cereplast Compostables® Resins are ideally suited for single
use applications where high bio-based content and compostability are
advantageous, especially in the food service industry. Cereplast Hybrid
Resins® combine high bio-based content with the durability and endurance of
traditional plastic, making them ideal for applications in industries such as
automotive, consumer electronics and packaging. Learn more at 
www.cereplast.com

Safe Harbor Statement

Matters discussed in this press release contain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of 1995.
When used in this press release, the words "anticipate," "believe,"
"estimate," "may," "intend," "expect" and similar expressions identify such
forward-looking statements. Actual results, performance or achievements could
differ materially from those contemplated, expressed or implied by the
forward-looking statements contained herein. These forward-looking statements
are based largely on the expectations of the Company and are subject to a
number of risks and uncertainties. These include, but are not limited to,
risks and uncertainties associated with: the impact of economic, competitive
and other factors affecting the Company and its operations, markets, product,
and distributor performance, the impact on the national and local economies
resulting from terrorist actions, and U.S. actions subsequently; and other
factors detailed in reports filed by the Company.

Contact:

Cereplast Investor Relations Contact:
IRTH Communications, LLC
Andrew W. Haag, +1-866-976-IRTH (4784)
cerp@irthcommunications.com
Website: www.irthcommunications.com
or
Cereplast Media Contact:
Beckerman Public Relations
Laura Finlayson, 201-465-8007
lfinlayson@beckermanpr.com
 
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