Cereplast Appoints Senior Vice President of Global Sales and Marketing Industry Veteran Brings 25 Years of Plastics Industry and Bioplastics Experience to Lead Cereplast’s Sales and Marketing Initiatives Business Wire EL SEGUNDO, Calif. -- May 04, 2010 Cereplast, Inc. (NASDAQ:CERP) (“Cereplast,” or the “Company”), a leading manufacturer of proprietary bio-based, sustainable plastics, today announced that it has appointed Robert Findlen as senior vice president of global sales and marketing to lead the Company’s sales team. Robert Findlen brings over 25 years of sales, marketing and management experience and has a demonstrated track record of success combined with considerable experience in the conventional plastics and bioplastics industries. He has served with top multinational plastics conglomerates in increasingly responsible executive roles, including General Electric, LNP Engineering Plastics, and most recently at Metabolix, Inc., where he was Vice President of Sales and Marketing. He will be responsible for overseeing a strong and seasoned team of sales executives while building and maintaining customer relationships and strategic partnerships. “I am confident that Bob’s experience in leading, managing and developing sales teams will have a strong impact on our aggressive expansion plans,” said Frederic Scheer, founder, chairman and CEO of Cereplast, Inc. “Our new facility in Seymour, Indiana, will be capable of producing roughly 100 million pounds of bioplastics per year. Based on Bob’s accomplishments and track record, we are confident that we will be able to meet the initial demand he is expected to generate. Bob was extremely successful at building a robust pipeline of new business at Metabolix and is a significant addition to our management team. I am excited to have him join us.” Mr. Findlen stated, “Frederic’s vision and hard work is opening doors for Cereplast in 2010 and creating tremendous new opportunities. He is truly a pioneer in the bioplastics industry and understands the significance and impact of this alternative technology in the 21^st Century. I look forward to working with Frederic in expanding the use of Cereplast resins across many different market segments, resulting in increased sales and growth performance for the business.” About Cereplast, Inc. Cereplast, Inc. (NASDAQ:CERP) designs and manufactures proprietary bio-based, sustainable plastics which are used as substitutes for petroleum-based plastics in all major converting processes - such as injection molding, thermoforming, blow molding and extrusions - at a pricing structure that is competitive with petroleum-based plastics. On the cutting-edge of bio-based plastic material development, Cereplast now offers resins to meet a variety of customer demands. Cereplast Compostables® Resins are ideally suited for single use applications where high bio-based content and compostability are advantageous, especially in the food service industry. Cereplast Hybrid Resins® combine high bio-based content with the durability and endurance of traditional plastic, making them ideal for applications in industries such as automotive, consumer electronics and packaging. Learn more at www.cereplast.com Safe Harbor Statement Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company. Contact: Cereplast Investor Relations Contact: IRTH Communications, LLC Andrew W. Haag, +1-866-976-IRTH (4784) firstname.lastname@example.org Website: www.irthcommunications.com or Cereplast Media Contact: Beckerman Public Relations Laura Finlayson, 201-465-8007 email@example.com
Cereplast Appoints Senior Vice President of Global Sales and
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