New Book Offers Green Innovation Insight from Cutting-Edge Companies
BOSTON, MA -- (Marketwire) -- 04/28/10 -- Imaginatik plc (AIM:
IMTK), a provider of Collective Intelligence software and services
aimed at streamlining the idea management process, Hult International
Business School and the Center for Innovation, Excellence and
Leadership (IXL Center) announce the launch of "Greenovate!," a book
that describes the new ways in which businesses are merging
sustainability with their innovation efforts.
"Greenovate!" highlights more than 50 success stories from businesses
such as Cisco, Patagonia and Toyota that encourage the practice of
sustainability and the use of green technology to promote growth and
a thriving bottom line. These companies have used these
"Greenovations" to ensure products and services are green and
"The 40th anniversary of Earth Day just passed and we're excited that
the launch of our book, 'Greenovate!,' follows that celebration,"
said Dr. Hitendra Patel, founder and managing director of the IXL
Center and Chair of the Innovation and Growth Program at the Hult
International Business School. "This collection of extensive research
aims to help businesses pursue sustainable, green innovations that
make money while improving the environmental equation. Businesses are
more apt to embrace sustainable practices if they understand that
these efforts can be profitable and help them remain competitive. We
hope the stories we share in this book offer insight and best
practices that others can and will decide to follow in an effort to
spur green innovation."
On Wednesday, April 28, Imaginatik, Hult International Business
School and the IXL Center will host a formal book launch event in
Cambridge, MA. The authors of the book, Hitendra Patel, Ph.D, Ronald
S. Jonash, senior partner at IXL Center and at Spinnaker Group and
Tyler McNally, an associate director and partner at IXL Center, will
kick off the event with Charles Kane, president and COO of One Laptop
Per Child. Additionally, Mark Turrell, Imaginatik CEO and an adjunct
professor of the IXL Center, will be on hand to speak about
technology's role in efforts to support green, profitable innovation.
"As research partners in the Greenovate! project, we're excited to
share this insight with businesses looking to combine innovation
efforts with sustainability goals," said Mark Turrell, CEO of
Imaginatik. "Now more than ever, businesses are leading overall
environmental innovation. This book serves as a guide for the next
generation of businesses looking to create a more sustainable global
To register for this event, visit
Imaginatik provides Innovation Management and Collective Intelligence
solutions. The best companies in the world use its Idea Central
software platform to identify and develop the important ideas and
strategies that will drive the future of their business. For more
than 10 years, Imaginatik has helped customers including CSC, Pfizer,
Boeing, Chubb and Cargill achieve
outstanding results with the know-how of our experienced consulting
team and our highly configurable Web-based software.
Imaginatik is a public company traded on the London Stock Exchange
[LSE: IMTK.L] and a World Economic Forum Technology Pioneer with
offices in Boston, MA, and London, UK. Imaginatik is committed to
ongoing research into the nature of human networks, innovation and
collective intelligence. The company collaborates with several
academic institutions including the IXL Center at Hult International
For further information please visit www.imaginatik.com.
About the Center for Innovation, Excellence and Leadership
The Center for Innovation, Excellence and Leadership (IXL Center) was
founded by individuals who previously led the Innovation Practice of
Arthur D. Little, IMI and the Monitor Group. The mission of IXL
Center is to (1) provide training for practitioners and managers to
become high performing innovation managers, (2) develop and publish
deep insights on the topic of innovation breakthroughs and innovation
management, and (3) build a community of innovation thought leaders
and practitioners. The IXL Center has locations in Boston, Dubai,
London, Shanghai, Sao Paulo and Seoul. The Center has strategic
partnerships with Hult International Business School, Imaginatik,
InnovationTools and Arthur D Little. IXL Center's faculty includes
innovation leaders from companies like Motorola, Osram Sylvania,
Natura, GEN3, Palladium Group and Arthur D. Little. For more
information, please contact firstname.lastname@example.org or call +1
857 212 3430.
About Hult International Business School
Hult International Business School, formerly the Arthur D. Little
School of Management, is a NEASC and AMBA accredited business school.
Established in 1964, Hult offers a unique one year MBA program to a
diverse student body from over 50 countries. The school has five
campus locations: Boston, San Francisco, Dubai, London and Shanghai.
Hult is part of EF Education First, the world's largest private
education organization. For more information, please visit their
website at www.hult.edu.
Office: (617) 960-4713
Office: (617) 779-1822
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