10 February 2010
Avia Health Informatics Plc
("Avia" or "the Company")
Non-Executive Director appointed
Plain Healthcare restructures senior management team
facilitate global market penetration
* Roger Lane-Smith appointed Non-Executive Director of Avia
* Plain Healthcare restructure into two profit centres - UK and International
* Tim Morris appointed UK Operations Director of Plain Healthcare
* Chris Coyne appointed International Business Director of Plain Healthcare
* Plain Healthcare's Director of Practice Innovation Robert Crouch made a
Visiting Professor at Surrey University
Avia (AIM: AVIA), the developer and provider of clinical decision support
systems worldwide, is pleased to announce that it has appointed Roger
Lane-Smith as Non-Executive Director with immediate effect. Roger was formerly
executive chairman and senior partner of DLA Piper Group LLP, the world's
largest law firm and brings vast experience in worldwide business operations,
corporate strategy and commercial management disciplines. The disclosures
required under AIM Rule 17 are set out below.
In addition, to help achieve Avia's objective of global penetration of the
Clinical Decision Support market through a strategy of added value partnerships
within the UK and internationally, its operating subsidiary, Plain Healthcare
has restructured its senior management team and formed two profit centres
covering the UK and the rest of the world.
As a result of the above changes and with immediate effect, Tim Morris,
previously product development director, is appointed UK Operations Director
with responsibility for sales, marketing and product development in the UK and
Chris Coyne, previously sales and marketing director, is appointed
International Business Director with responsibility for the generation of sales
in the international market, and to identify products from international third
party suppliers to be sold in the UK market.
In addition, the Company is pleased to announce that Robert Crouch, Director of
Practice Innovation, has been made a Visiting Professor at Surrey
University, reflecting his international standing as a leader, teacher and
researcher in emergency nursing. The Company now has a second Professor among
its directors and senior management team which further emphasises the Company's
focus on developing products which are at the cutting edge of clinical
Barry Giddings, Chairman, Avia Health Informatics commented:
"The appointment of Roger Lane-Smith significantly strengthens the Board and
will assist us in our aim of expanding internationally, as will the management
changes at our subsidiary, Plain Healthcare. By re-organising the business into
two distinct profit centres we believe that this will allow us to accelerate
the company's growth."
Avia Health Informatics Plc
Barry Giddings, Chairman 07770 747 818
Merchant John East Securities Limited (Nominated Adviser and Broker)
Simon Clements/Bidhi Bhoma 020 7628 2200
Lothbury Financial (Financial PR)
Gary Middleton/Michael Padley 020 7011 9411
Further information on Roger Lane-Smith as required under AIM Rule 17:
Roger Lane-Smith (aged 64) holds, or has in the last five years held, the
following directorships and/or partnerships:
Current directorships/partnerships Former directorships/partnerships held
within the last 5 years
MS International plc Punch Taverns (PM) Limited
Timpson Group plc Paymentshield Holdings Limited
GBM Support Services Group Limited Cholmondeley Farms Limited
Mostyn Estates Limited Civica plc
The Alderley Group Limited Turley Associates Limited
Alderley Investments Limited JJB Sports plc
Alderley Industries Limited Lanebridge Investment Management Limited
DLA & Partners Limited Lanebridge Holdings Limited
Dolphin Capital Investors Limited
W.H. Ireland Group plc
Classical Investments Limited
Greenvale Investments Limited
Yarrow Investments Limited
Mr Lane-Smith currently holds 41,700 ordinary shares in the capital of the
Company, representing 0.84 per cent. of the issued share capital.
Mr Lane-Smith has confirmed there is no additional information under AIM Rule
17 which needs to be disclosed.
For more information on Odyssey our Clinical Decision Support tool, visit
Notes to editors
Avia Health Informatics plc was admitted to trading on AIM on 16 November 2009
having completed a reverse takeover of The Plain Software Company Limited
("Plain"). It is Avia's intention to grow the business both organically and by
The Company produces a range of clinical decision support products under the
* Odyssey TeleAssess which supports telephone triage by nurses and the
provision of up-to-date self are advice; is also used to manage demand for
clinical services in an efficient manner. Used by GP out of ours services,
GP surgeries in-hours, ambulance trusts and the MoD.
* Odyssey FaceToFace is used by nurse-led clinics such as NHS Walk-in
Centres, GP-led Health entres, Polyclinics, primary care centres and
practices staffed by varying nurse grades. It's also used in prisons.
* Odyssey Reception is utilised by non-clinical staff to prioritise patient
queues and identify potential emergencies quickly and safely. It may be
used by receptionists throughout primary care services.
* Odyssey Gold a state-of-the-art combination product comprising some or all
Odyssey variants: Reception, TeleAssess and FaceToFace merged into one,
* Odyssey eCover allows health managers to commission health workers to work
from home to provide emergency cover when needed. Securely held on N3
servers, its sophisticated security system allows access via domestic
* Odyssey FirstAssess is being developed specifically for use in the Prison
service to help improve healthcare in this challenging environment.
Odyssey products interact with leading GP patient administration systems and
other key systems used by the NHS.
-0- Feb/10/2010 7:00 GMT
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