American Airlines Launches Online Interactive Soccer Game in

American Airlines Launches Online Interactive Soccer Game in Continuing Effort
to Court America's Hispanic Travelers

Fans Will Have Opportunity to Enroll In AAdvantage Program and Receive
Discount on Future Travel with American Airlines

  PR Newswire

  FORT WORTH, Texas, Sept. 23

FORT WORTH, Texas, Sept. 23 /PRNewswire-FirstCall/ -- To soccer fans
everywhere: American Airlines has launched an online soccer game, the Penalty
Challenge, narrated by famed Spanish-language sportscaster Fernando Fiore.

The game features the character, "Earn Miles," a new soccer sensation, and
players help him score the maximum number of points. After playing, fans can
receive a discount on their next American Airlines flight.

The Penalty Challenge is part of American's continuing campaign to court
soccer fans and encourage them to become members of the AAdvantage(R) program,
American's travel awards program. The game can be played in English or Spanish

As the Official Airline of Major League Soccer - as well as individual clubs,
including FC Dallas, New York Red Bulls, D.C. United, Chicago Fire, and the
New England Revolution - American Airlines has teamed up with the AC&M Group
to create the interactive game, which augments its Major League Soccer
partnership, a successful affiliation that has yielded strong results in the
United States Hispanic market, as well as the national soccer community.

"We are very impressed with American's commitment to serve soccer fans," said
Jaime Cardenas, Chief Executive Officer of AC&M, American's partner in the
game. "Over the last two years we have been working with American on its
overall soccer initiative, and this game is a great example of how to engage
soccer fans with the sport they love and at the same time offer them a great
discount. American is one of the few companies that truly understands the
importance of the U.S. soccer fan as a consumer. We know that the soccer fan
base is very diverse, which is why the online game is available in both
English and Spanish. We are proud to be part of this exciting project."

Soccer fans can sign on to, select their language and enter
their email address to play. If they are not yet AAdvantage members, fans can
register for the AAdvantage program and receive a bonus of 1,000 miles just
for signing up. Once registered, they will receive a welcome e-mail with a
password that they can use to redeem their discount.

Fiore, the famed Spanish-language sportscaster, does a play-by-play as the
players try to score points - voicing the iconic "Goooooaaal!" when they
score. After playing, users will have three options:

    --  Play again
    --  Redeem their prize

    --  Or tell a friend about the game.

The offer applies to new reservations for one-way or round-trip travel on
American Airlines, American Eagle, or AmericanConnection(R), excluding other
code share flights. Travel is valid from any American destination in the 48
contiguous United States to any American Airlines destination worldwide.
Tickets must be purchased at or no later than 11:59 p.m.
CT, Oct. 31, 2009. All travel must be completed by Nov. 27, 2009. Embargo
dates are Nov. 20-25. For more information, or to play the game, go to

About the AAdvantage Program

The AAdvantage program was the first frequent flyer program. Established in
1981, the program now has more than 60 million members. Members can earn miles
at more than 1,000 participating companies, which include more than 30 hotel
chains representing more than 60 brands, more than 20 airlines, eight
car-rental companies, 12 financial companies, and over 250 brand name
retailers. In addition, members can earn miles when making purchases with one
of more than 100 affinity card products in over 40 countries. In 2008,
AAdvantage members redeemed more than 155 billion miles to claim more than 4.8
million awards for flights, upgrades and car rentals. For more information and
a listing of AAdvantage program participating companies, visit


With more than 1.6 million site visits per day, is American's largest
distribution channel and the best place to do business online with the
airline, 24-7. At you can conveniently search for and book low fares
and award travel; select seats; make hotel, rental car and cruise
reservations; get flight arrival and departure information; sign up for flight
status notification and even check in and print boarding passes. You can also
manage your AAdvantage account at, as well as sign up to receive emails
from American and get customized DealFinder(SM) alerts and other special
offers. Additionally, customers who purchase tickets at get a
lowest-fare guarantee. has twice received the World Travel Award for
World's Leading Airline Internet Site and has received multiple site awards
from various organizations.

About American Airlines

American Airlines, American Eagle and AmericanConnection(R) serve 250 cities
in 40 countries with, on average, more than 3,400 daily flights. The combined
network fleet numbers more than 900 aircraft. American's award-winning Web
site,, provides users with easy access to check and book fares, plus
personalized news, information and travel offers. American Airlines is a
founding member of the oneworld(R) Alliance, which brings together some of the
best and biggest names in the airline business, enabling them to offer their
customers more services and benefits than any airline can provide on its own.
Together, its members serve nearly 700 destinations in more than 130 countries
and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are
subsidiaries of AMR Corporation. AmericanAirlines, American Eagle,
AmericanConnection,, We know why you fly and AAdvantage are registered
trademarks of American Airlines, Inc. (NYSE: AMR)

About AC&M Group

AC&M Group is a Charlotte based and independently owned marketing firm founded
in 2001 as an entrepreneurship experiment in the basement of Wake Forest
University's Business Incubator. AC&M specializes in using cultural insights
to connect with consumers. For AC&M a culture goes well beyond an ethnicity,
and any group with shared values and passions will respond to targeted and
relevant communications. Under this principle, deeply rooted in research, AC&M
has developed and executed successful programs for clients such as Batanga,
National Gypsum, Lowe's Home Improvement, Stanley Tools, Televisa, American
Airlines, Eurosport, Comex, Best Mexico, and GMAC Insurance, among others.
Over the last five years, AC&M has developed a wealth of actionable knowledge
and insights about cultures such as soccer fans, Hispanic Millennials,
construction workers, foreign and U.S. born Hispanics, NASCAR fans, design
professionals, and other unique sub-cultures. For more information, please


AmericanAirlines(R) Penalty Challenge 10% Discount Offer ("Offer") Promotion
Code and Conditions: By participating with this Offer, participant agrees to
these Terms and Conditions. Offer available for tickets purchased by Oct. 31,
2009, with all travel completed by Nov. 27, 2009. May not be copied,
transferred, or used with any other American Airlines offer. Offer void where
restricted or prohibited by law. Participant must be an AAdvantage(R) member
that is a legal resident of the 48 contiguous United States and District of

TO QUALIFY: Visit, select your preferred language (English
or Spanish) and register by entering your email address, first name, last name
and AAdvantage(R) number. If you are not an existing AAdvantage(R) member, you
may enroll by clicking the "Enroll for Free" link. Upon pressing the "Play"
button, you will automatically receive an email notification inclusive of a
password, which will be required to obtain your 10% off promotion code ("Promo
code") after you have played the American Airlines Penalty Challenge. You may
obtain your Promo code by selecting the prize menu and entering your password.
Limit one (1) Promo code per person/email address. In the event of a dispute,
the named person who is the account holder of the AAdvantage(R) program number
or the person in whose name the email account is registered will receive the
Offer. Sponsor and its agencies are not responsible for late, lost,
misdirected, incomplete, or damaged participation information, passwords or
Promo codes, or computer, telephone, cable, network, electronic malfunctions,
failures, connections, availability, garbled or jumbled transmissions; for
printing, typographical, mechanical or other errors. Sponsor: American
Airlines, Inc. PO Box 619616, MD 5380; Dallas/Fort Worth International
Airport, Texas 75261-9616

PROMOCODE REDEMPTION: To redeem your Promo code go to or
and enter your itinerary. Then enter your Promo code in the "Promotion Code"
box and click "Go". Offer is subject to the following Promo code Terms and

Promo code Terms and Conditions:

Eligible Travel: Offer applies to new reservations for one-way or round-trip^
travel on American Airlines, American Eagle, Executive Airlines or the
AmericanConnection(R) carrier, excluding other codeshare flights. Travel is
valid from any American destination in the 48 contiguous United States to any
American Airlines destination worldwide. Tickets must be purchased at
or no later than 11:59 p.m. CT, October 31, 2009. Travel
period: Travel must be completed on/before November 27, 2009. Travel not valid
Nov. 20-25 This discount applies to all published fares and requires instant
purchase; Promotion code may not be applied to previous reservations, placed
on hold or purchased; discount will not be applied to any government or
airport imposed taxes, fees or charges. Promotion code is valid for use on or only and cannot be redeemed by calling American
Airlines reservations or at American Airlines ticketing locations.
Promotion codes cannot be reissued or replaced. For full terms and conditions
about Promotion Codes, go to American Eagle,
Executive Airlines and the AmericanConnection(R) carrier are regional airlines
associated with American Airlines, Inc. American Eagle service is operated by
American Eagle Airlines, Inc., or Executive Airlines, Inc., each of which is a
wholly owned subsidiary of the parent company of American Airlines.
AmericanConnection(R) service is operated by Chautauqua Airlines, Inc. an
unaffiliated independent contractor.

American Airlines reserves the right to change the AAdvantage(R) program and
its terms and conditions at any time without notice, and to end the
AAdvantage(R) program with six months notice. Any such changes may affect your
ability to use the awards or mileage credits that you have accumulated.
American Airlines is not responsible for products or services offered by other
participating companies. For complete details about the AAdvantage(R) program,

SOURCE American Airlines

Contact: Billy Sanez, Corporate Communications of American Airlines,
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