Russia’s M.Video Selects Predictix Planning and Forecasting

  Russia’s M.Video Selects Predictix Planning and Forecasting SaaS Solutions

 M.Video looks to Predictix Planning and Forecasting to Reduce Inventory and
                          Increase Item Availability

Business Wire

ATLANTA -- September 15, 2009

Predictix today announced that M.Video, a leading consumer electronics and
home appliance retailer in the Russian Federation, has selected its
software-as-a-service (SaaS) solutions and begun implementation to improve the
company’s planning and forecasting processes for the 163 store retail chain.

To achieve its top business priority for 2009, M.Video needed a comprehensive
planning and forecasting solution with fast time-to-market that would help the
company reduce its inventory and increase item availability amidst tough
market conditions. With this project, M.Video hopes to improve store-level
service by having the merchandise its customers want, in the right stores at
the right time. The retailer also required the ability to perform forecasting
at the SKU level to support its purchasing decisions – so it turned to
Predictix with the goal of meeting these needs in a quick timeframe.

The implementation is a joint project with Deloitte CIS, a Predictix partner
and leading business consulting group for retailers in the region. Deloitte
CIS will act as M.Video’s local partner during the implementation process,
with Predictix managing the technical configuration while Deloitte CIS handles
the business process, change management and training angles.

As the first solutions of their kind, Predictix Planning and Forecasting
surpass traditional retail planning and forecasting solutions by offering
feature-rich modules accessible anywhere over the Web. Predictix solutions can
be quickly and easily tailored to meet a retailer’s specific needs and provide
innovative features not found in traditional systems. With the flexibility of
the SaaS model, every solution within Predictix’s consumer-centric
merchandising suite is offered as a monthly subscription with no long-term
contacts, additional hardware requirements, or ongoing maintenance and upgrade

“Predictix proved that it could deliver its Planning and Forecasting solutions
in a short timeframe and also had the extensive experience we were looking for
in working with leading Western and Russian retailers,” said Alexander
Tynkovan, president and CEO of M.Video. “By helping us work toward our goals
of reducing inventory and improving merchandise availability to meet our
customer demands, the Predictix implementation aligns with our top priorities
for the year.”

“With M.Video’s continued growth, the company needs quick results – and a
traditional merchandising solution could not provide that,” said Molham Aref,
CEO, Predictix. “We are working quickly and diligently with Deloitte CIS to
give M.Video greater transparency to the supply chain so it can maintain and
even improve its efficiency, accuracy and customer service.”

About Predictix

At Predictix, we help Tier 1 retailers and brands make better merchandising
decisions with the first and only software-as-a-service suite for planning,
allocation, assortment and space optimization, pricing, promotions,
forecasting, and replenishment. Building on our executive team’s experience in
leading well-known retail technology companies, we’ve developed our software
from the ground up so our clients can completely tailor and readily adapt it
as their business needs change. We implement our solutions rapidly – and with
no hardware to buy, software to install, large up-front investments to make,
or long-term commitments to sign, our clients can move quickly and confidently
on their merchandising initiatives. In essence, we are changing the way
retailers and brands invest in and get value from technology. Learn more at

About M.Video

OJSC “Company “” ( is Russia’s largest consumer electronic
retail chain. The company started its operations in 1993, and in November
2007, became the first publicly traded company in the domestic
consumer electronic retail sector; its shares are traded on Russian RTS and
MICEX (ticker: MVID).

Based on sales results in 1H 2009, M.Video is the number one Russian consumer
electronics retailer. In 1H 2009, retail sales reached 38,4 billion
Russian rubles (with VAT) demonstrating 12 percent growth compared to 1H 2008.
As of June 30, 2009, M.Video operates 163 retail locations in 67 Russian
cities as well as two online stores. The total space of M.Video stores
accounts to 430,000 sq. m.

M.Video offers its customers approximately 20,000 SKUs of audio/video,
digital, small and large home appliances, media and entertainment products as
well as accessories. The retailer sells brand name products in addition to
exclusive and private label goods. M.Video generally operates its stores under
a uniform format and a specially designed store concept to provide customers
with approximately 2,000 square meters of easy-to-navigate shopping space and
information about products and upcoming trends.

In addition to providing an efficient and customer-centric retail store
format, M.Video believes that it has distinguished itself by offering its
customers a wide assortment of quality and innovative products as well as
outstanding customer service, whether through the product knowledge of the
sales associates, comprehensive service agreement, or 24-hour customer care

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Ketner Group (for Predictix)
Jeff Ketner, 1-512-794-8876
Nadezhda Kiseleva, +7 (495) 644-28-48 (доб.7189)
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