Bsquare Collaborates With The Coca-Cola Company to Deliver New

Bsquare Collaborates With The Coca-Cola Company to Deliver New
Fountain Beverage Dispenser 
Bsquare Enables Smart Technology on New Coca-Cola Freestyle(TM)
Beverage Dispenser 
BELLEVUE, WA -- (MARKET WIRE) -- 07/20/09 --  Bsquare Corporation
(NASDAQ: BSQR), the leading software solutions provider to the global
embedded device community, today announced its role as a lead systems
integrator for Coca-Cola Freestyle(TM), a proprietary,
software-driven fountain dispenser from The Coca-Cola Company. 
Currently in testing in the United States, Coca-Cola Freestyle(TM)
brings innovative technology to consumers by offering upwards of 100
sparkling and still branded beverage selections from one machine. 
Rich graphical user interfaces make the dispenser attractive for all
types of users -- including consumers, restaurant operators and field
service technicians. 
Over the past two years, Bsquare has provided consulting,
architecture, services and products to develop the dispenser. 
Significant work and investment have gone into preparing an
architectural design for the dispensers, which are flexible, reusable
and have user interfaces unlike any other fountain dispenser
available. See Bsquare's tour of the Coca-Cola Freestyle(TM) at
www.bsquare.com 
"Creating a simple-to-use design is very complex. Bsquare has worked
side-by-side with The Coca-Cola Company to create this innovative new
'fountain of the future.' Its graphically rich, exciting user
interfaces -- created without the horsepower of a PC -- are
attractive and easy to use by multiple types of users which makes its
design necessarily complex," says Carey Butler, Bsquare's vice
president of professional engineering services. 
Unlike a typical fountain dispenser that offers less than 10
beverages with a significant "back room" dependency, Coca-Cola
Freestyle(TM) uses highly concentrated ingredients along with
microdosing technology to enable it to make more than 100 different
types of beverages with minimal "back room" requirements such as
carbonated water and sweetener. 
Key to the Coca-Cola Freestyle(TM) dispensers is the different user
interfaces that appeal to different types of users.  For consumers,
it's a simple, easy to understand user interface that intuitively
guides the user through all the beverage choices. The same flexible
functionality also guides a typical outlet crew through the steps
necessary to maintain the machine.  A technician interface provides
service personnel with troubleshooting tips and essential service
data. 
Connected directly to Coca-Cola's network, operational activity now
can be managed remotely.  For example, restaurant operators can order
new supplies based on demand consumption; sales and equipment status
can be retrieved from the dispenser unit
; and software, artwork for
its LCD panel or new beverage recipes can be downloaded directly to
the dispensers. 
About Bsquare 
Bsquare is an industry leader with a proven track record in providing
engineering services and production-ready software products for the
smart device market. Since 1994, Bsquare has provided device
manufacturers with software solutions for personal navigation
devices, point-of-sale terminals, handheld data terminals, smart
phones and many other device categories allowing them to get to
market more quickly and cost effectively. 
For more information, visit www.bsquare.com. 
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