Bsquare Collaborates With The Coca-Cola Company to Deliver New

Bsquare Collaborates With The Coca-Cola Company to Deliver New Fountain Beverage Dispenser  Bsquare Enables Smart Technology on New Coca-Cola Freestyle(TM) Beverage Dispenser  BELLEVUE, WA -- (MARKET WIRE) -- 07/20/09 --  Bsquare Corporation (NASDAQ: BSQR), the leading software solutions provider to the global embedded device community, today announced its role as a lead systems integrator for Coca-Cola Freestyle(TM), a proprietary, software-driven fountain dispenser from The Coca-Cola Company.  Currently in testing in the United States, Coca-Cola Freestyle(TM) brings innovative technology to consumers by offering upwards of 100 sparkling and still branded beverage selections from one machine.  Rich graphical user interfaces make the dispenser attractive for all types of users -- including consumers, restaurant operators and field service technicians.  Over the past two years, Bsquare has provided consulting, architecture, services and products to develop the dispenser.  Significant work and investment have gone into preparing an architectural design for the dispensers, which are flexible, reusable and have user interfaces unlike any other fountain dispenser available. See Bsquare's tour of the Coca-Cola Freestyle(TM) at www.bsquare.com  "Creating a simple-to-use design is very complex. Bsquare has worked side-by-side with The Coca-Cola Company to create this innovative new 'fountain of the future.' Its graphically rich, exciting user interfaces -- created without the horsepower of a PC -- are attractive and easy to use by multiple types of users which makes its design necessarily complex," says Carey Butler, Bsquare's vice president of professional engineering services.  Unlike a typical fountain dispenser that offers less than 10 beverages with a significant "back room" dependency, Coca-Cola Freestyle(TM) uses highly concentrated ingredients along with microdosing technology to enable it to make more than 100 different types of beverages with minimal "back room" requirements such as carbonated water and sweetener.  Key to the Coca-Cola Freestyle(TM) dispensers is the different user interfaces that appeal to different types of users.  For consumers, it's a simple, easy to understand user interface that intuitively guides the user through all the beverage choices. The same flexible functionality also guides a typical outlet crew through the steps necessary to maintain the machine.  A technician interface provides service personnel with troubleshooting tips and essential service data.  Connected directly to Coca-Cola's network, operational activity now can be managed remotely.  For example, restaurant operators can order new supplies based on demand consumption; sales and equipment status can be retrieved from the dispenser unit ; and software, artwork for its LCD panel or new beverage recipes can be downloaded directly to the dispensers.  About Bsquare  Bsquare is an industry leader with a proven track record in providing engineering services and production-ready software products for the smart device market. Since 1994, Bsquare has provided device manufacturers with software solutions for personal navigation devices, point-of-sale terminals, handheld data terminals, smart phones and many other device categories allowing them to get to market more quickly and cost effectively.  For more information, visit www.bsquare.com.  Embedded Video Available: http://www2.marketwire.com/mw/release_html_b1?release_id=520375    
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