WMS to Expand Global Market Reach with Entry into Australia’s New South Wales Gaming Market – Teams with eBet Limited as Distributor and Technology Services Provider – – Expects to Commence Inaugural Field Trial This Week of its Popular Bluebird®2 Gaming Machines – Business Wire WAUKEGAN, Ill. & SYDNEY -- July 06, 2009 WMS Gaming Inc., a subsidiary of WMS Industries Inc. (NYSE:WMS), today announced that it will expand the global market penetration of the Company’s popular fully digital Bluebird2 gaming machines with its entry into Australia’s New South Wales (“NSW”) gaming market. New South Wales is one of the world’s largest gaming markets outside of North America, with WMS estimating there are more than 94,000 gaming machines located primarily in clubs and pubs. WMS expects to build market share in New South Wales by leveraging its broad video reel game library of proven G+®, Innovation and other well-recognized, player-appealing game themes. Approval from the New South Wales Office of Liquor, Gaming and Racing to commence the inaugural Australian field trial in the NSW market is expected by July 10, 2009, with field trial to begin immediately after approval is received. Pending completion of a series of required field trials, final regulatory approval for WMS’ games and gaming machines in New South Wales is expected by early calendar 2010. WMS has entered into an agreement with eBet Gaming Systems, a subsidiary of eBet Limited (ASX:EBT), to serve as the exclusive sales, distribution and technology services provider for WMS’ gaming products in New South Wales. eBet is a leading Australian gaming supplier of gaming systems, software and networked gaming technology solutions to a majority of NSW club facilities. In addition to serving as distributor, eBet will also provide WMS with technical support services and its established “translator and market protocols” that will facilitate WMS’ product offerings meeting appropriate NSW regulatory requirements in a timely manner. In addition to the distribution and services agreement, WMS will make available to eBet, at eBet’s discretion, a 5-year, 8.5% convertible note with proceeds of up to A$3.5 million (US$2.8 million) being deployed to support eBet’s market growth. The notes will vest over three years and will be convertible into eBet shares at a conversion price of approximately A$0.11 per share. Should all of the notes be converted, WMS would hold approximately 32 million eBet shares or approximately 15% of eBet’s current issued share capital. In addition, eBet will grant options to WMS that will be exercisable at a further premium to present market price should certain performance metrics be achieved. “Australia’s New South Wales gaming market is a meaningful opportunity for WMS to grow our international presence. Slot players in the NSW market prefer the excitement and interactive entertainment of video reel games, which aligns well with the core attributes of our broad product portfolio,” said Orrin J. Edidin, President of WMS. “We believe Australian players will appreciate the benefits of our innovative Bluebird2 platform given the strong, early acceptance of our Bluebird2 gaming machine in other markets around the world; and, as players experience the gaming excitement provided by our differentiated product offerings, we expect to steadily increase our share in one of the world’s best established gaming markets. “Our strategic alignment with eBet to utilize their robust technology and systems’ capabilities will allow WMS to meet NSW regulatory requirements in an expeditious manner. eBet has an accomplished management team with extensive gaming experience in the Australian gaming industry and, with their broad market penetration in NSW, will support our mutually beneficial growth goals to build WMS’ share in this market. Our entry into the New South Wales gaming market with such a strong partner represents an excellent opportunity to generate incremental growth and build shareholder value.” “WMS is the ideal partner for us to drive into the Australian gaming machine market,” said Tony Toohey, Chief Executive Officer and Managing Director of eBet Limited. “We know and understand the market and its customers; and WMS’ innovative products will, in our opinion, have very strong player appeal. We are excited by the opportunity to align eBet with WMS, a globally renowned innovative gaming company recognized for its investment in leading-edge and highly creative technology that has produced a consistent stream of products with unique gaming features, strong player appeal and excellent returns for gaming venues. We believe this agreement is the first step in eBet building a strong and mutually profitable relationship with WMS.” About WMS Industries WMS is engaged in serving the gaming industry worldwide by designing, manufacturing and marketing video and reel-spinning gaming machines, video lottery terminals, and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues. More information on WMS can be found at www.wms.com. About eBet Limited eBet Limited (ASX: EBT) is a leading Australian gaming systems company that develops and markets a range of networked solutions for electronic gaming machines. It has over 800 customers, with some 55,000 gaming machines connected. eBet works only with government sanctioned and licensed gaming operators located in regulated jurisdictions. The company has operations and contractual arrangements in Australia, New Zealand, the Philippines, South Korea, Vietnam, Singapore and the USA. More information on eBet can be found at www.eBetgroup.com. This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, liquidity, pending regulatory matters and outcomes of contingencies, including legal proceedings, among others. Forward-looking statements may be typically identified by such words as “may,” “will,” “should,” “expect,” “anticipate,” “plan,” “likely,” “believe,” “estimate,” “project,” and “intend,” among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. Factors which could cause our actual results to differ from expectations include (1) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (2) a failure to obtain and maintain our gaming licenses and regulatory approvals; (3) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (4) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (5) an adverse impact on play levels of our participation games by casino patrons, a reduction in capital spending or payments by casino customers, or other adverse financial impacts, associated with the substantial economic weakness and uncertainty that adversely affects our customers' and our businesses; (6) cancellation or modification by customers of new gaming machine or participation orders; (7) a software anomaly or fraudulent manipulation of our gaming machines and software; (8) a failure to obtain the right to use, or an inability to adapt to rapid development of new technologies; and (9) an infringement claim seeking to restrict our use of material technologies. These factors and other factors that could cause actual results to differ from expectations are more fully described under “Item 1. Business-Risk Factors” in our Annual Report on Form 10-K for the year ended June 30, 2008 and our more recent reports filed with the Securities and Exchange Commission. Contact: For eBet Limited: Tony Toohey, + 61 2 8817 4702 Chief Executive Officer & Managing Director firstname.lastname@example.org or For WMS Industries: WMS Industries Inc. Bill Pfund, 847-785-3167 Vice President, Investor Relations email@example.com or Jaffoni & Collins Incorporated Joseph Jaffoni or Richard Land 212-835-8500 firstname.lastname@example.org
WMS to Expand Global Market Reach with Entry into Australia’s
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