WMS to Expand Global Market Reach with Entry into Australia’s

  WMS to Expand Global Market Reach with Entry into Australia’s New South
  Wales Gaming Market

 – Teams with eBet Limited as Distributor and Technology Services Provider –

     – Expects to Commence Inaugural Field Trial This Week of its Popular
                         Bluebird®2 Gaming Machines –

Business Wire

WAUKEGAN, Ill. & SYDNEY -- July 06, 2009

WMS Gaming Inc., a subsidiary of WMS Industries Inc. (NYSE:WMS), today
announced that it will expand the global market penetration of the Company’s
popular fully digital Bluebird2 gaming machines with its entry into
Australia’s New South Wales (“NSW”) gaming market. New South Wales is one of
the world’s largest gaming markets outside of North America, with WMS
estimating there are more than 94,000 gaming machines located primarily in
clubs and pubs. WMS expects to build market share in New South Wales by
leveraging its broad video reel game library of proven G+®, Innovation and
other well-recognized, player-appealing game themes. Approval from the New
South Wales Office of Liquor, Gaming and Racing to commence the inaugural
Australian field trial in the NSW market is expected by July 10, 2009, with
field trial to begin immediately after approval is received. Pending
completion of a series of required field trials, final regulatory approval for
WMS’ games and gaming machines in New South Wales is expected by early
calendar 2010.

WMS has entered into an agreement with eBet Gaming Systems, a subsidiary of
eBet Limited (ASX:EBT), to serve as the exclusive sales, distribution and
technology services provider for WMS’ gaming products in New South Wales. eBet
is a leading Australian gaming supplier of gaming systems, software and
networked gaming technology solutions to a majority of NSW club facilities. In
addition to serving as distributor, eBet will also provide WMS with technical
support services and its established “translator and market protocols” that
will facilitate WMS’ product offerings meeting appropriate NSW regulatory
requirements in a timely manner.

In addition to the distribution and services agreement, WMS will make
available to eBet, at eBet’s discretion, a 5-year, 8.5% convertible note with
proceeds of up to A$3.5 million (US$2.8 million) being deployed to support
eBet’s market growth. The notes will vest over three years and will be
convertible into eBet shares at a conversion price of approximately A$0.11 per
share. Should all of the notes be converted, WMS would hold approximately 32
million eBet shares or approximately 15% of eBet’s current issued share
capital. In addition, eBet will grant options to WMS that will be exercisable
at a further premium to present market price should certain performance
metrics be achieved.

“Australia’s New South Wales gaming market is a meaningful opportunity for WMS
to grow our international presence. Slot players in the NSW market prefer the
excitement and interactive entertainment of video reel games, which aligns
well with the core attributes of our broad product portfolio,” said Orrin J.
Edidin, President of WMS. “We believe Australian players will appreciate the
benefits of our innovative Bluebird2 platform given the strong, early
acceptance of our Bluebird2 gaming machine in other markets around the world;
and, as players experience the gaming excitement provided by our
differentiated product offerings, we expect to steadily increase our share in
one of the world’s best established gaming markets.

“Our strategic alignment with eBet to utilize their robust technology and
systems’ capabilities will allow WMS to meet NSW regulatory requirements in an
expeditious manner. eBet has an accomplished management team with extensive
gaming experience in the Australian gaming industry and, with their broad
market penetration in NSW, will support our mutually beneficial growth goals
to build WMS’ share in this market. Our entry into the New South Wales gaming
market with such a strong partner represents an excellent opportunity to
generate incremental growth and build shareholder value.”

“WMS is the ideal partner for us to drive into the Australian gaming machine
market,” said Tony Toohey, Chief Executive Officer and Managing Director of
eBet Limited. “We know and understand the market and its customers; and WMS’
innovative products will, in our opinion, have very strong player appeal. We
are excited by the opportunity to align eBet with WMS, a globally renowned
innovative gaming company recognized for its investment in leading-edge and
highly creative technology that has produced a consistent stream of products
with unique gaming features, strong player appeal and excellent returns for
gaming venues. We believe this agreement is the first step in eBet building a
strong and mutually profitable relationship with WMS.”

About WMS Industries

WMS is engaged in serving the gaming industry worldwide by designing,
manufacturing and marketing video and reel-spinning gaming machines, video
lottery terminals, and in gaming operations, which consists of the placement
of leased participation gaming machines in legal gaming venues. More
information on WMS can be found at www.wms.com.

About eBet Limited

eBet Limited (ASX: EBT) is a leading Australian gaming systems company that
develops and markets a range of networked solutions for electronic gaming
machines. It has over 800 customers, with some 55,000 gaming machines
connected. eBet works only with government sanctioned and licensed gaming
operators located in regulated jurisdictions. The company has operations and
contractual arrangements in Australia, New Zealand, the Philippines, South
Korea, Vietnam, Singapore and the USA. More information on eBet can be found
at www.eBetgroup.com.

This press release contains forward-looking statements concerning our future
business performance, strategy, outlook, plans, liquidity, pending regulatory
matters and outcomes of contingencies, including legal proceedings, among
others. Forward-looking statements may be typically identified by such words
as “may,” “will,” “should,” “expect,” “anticipate,” “plan,” “likely,”
“believe,” “estimate,” “project,” and “intend,” among others. These
forward-looking statements are subject to risks and uncertainties that could
cause our actual results to differ materially from the expectations expressed
in the forward-looking statements. Although we believe that the expectations
reflected in our forward-looking statements are reasonable, any or all of our
forward-looking statements may prove to be incorrect. Consequently, no
forward-looking statements may be guaranteed. Factors which could cause our
actual results to differ from expectations include (1) delay or refusal by
regulators to approve our new gaming platforms, cabinet designs, game themes
and related hardware and software; (2) a failure to obtain and maintain our
gaming licenses and regulatory approvals; (3) an inability to introduce in a
timely manner new games and gaming machines that achieve and maintain market
acceptance; (4) a decrease in the desire of casino customers to upgrade gaming
machines or allot floor space to leased or participation games, resulting in
reduced demand for our products; (5) an adverse impact on play levels of our
participation games by casino patrons, a reduction in capital spending or
payments by casino customers, or other adverse financial impacts, associated
with the substantial economic weakness and uncertainty that adversely affects
our customers' and our businesses; (6) cancellation or modification by
customers of new gaming machine or participation orders; (7) a software
anomaly or fraudulent manipulation of our gaming machines and software; (8) a
failure to obtain the right to use, or an inability to adapt to rapid
development of new technologies; and (9) an infringement claim seeking to
restrict our use of material technologies. These factors and other factors
that could cause actual results to differ from expectations are more fully
described under “Item 1. Business-Risk Factors” in our Annual Report on Form
10-K for the year ended June 30, 2008 and our more recent reports filed with
the Securities and Exchange Commission.

Contact:

For eBet Limited:
Tony Toohey, + 61 2 8817 4702
Chief Executive Officer & Managing Director
ttoohey@ebetonline.com
or
For WMS Industries:
WMS Industries Inc.
Bill Pfund, 847-785-3167
Vice President, Investor Relations
bpfund@wms.com
or
Jaffoni & Collins Incorporated
Joseph Jaffoni or Richard Land
212-835-8500
wms@jcir.com
 
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