Li Ning (China) Deploys PTC FlexPLM to Drive PLM Initiatives

  Li Ning (China) Deploys PTC FlexPLM to Drive PLM Initiatives and Increase
  Global Competitiveness

Leading Chinese Sporting Goods Provider Adopts Advanced Technology to Optimize
            Product Development Process, Support Continuous Growth

Business Wire

NEEDHAM, Mass. -- June 22, 2009

PTC (Nasdaq: PMTC), The Product Development Company®, today announced that Li
Ning (China) Sports Goods Co. Ltd., a leading sporting goods provider, has
become the first Chinese manufacturer to adopt PTC’s retail, footwear, and
apparel solution, FlexPLM™. Li Ning (China) will standardize on FlexPLM as its
collaborative product lifecycle management (PLM) system to help drive the
success of its corporate expansion and globalization initiatives. FlexPLM is
an intuitive, highly scalable and fully configurable Web-based solution based
on PTC’s Windchill® technology that enables global product teams to work more
efficiently and productively. Li Ning (China) will use FlexPLM for line
planning, product data management and change management. With the
out-of-the-box capabilities of FlexPLM, Li Ning (China) expects to
significantly increase its product development efficiency and enhance the
quality of products and materials through accurate specifications.

Li Ning (China) has a proud history of supporting Chinese athletics and has
always worked closely with the Chinese Olympic Committee to advance the
success of its country’s athletes through sponsorship of sporting events. The
company views product development similar to a highly competitive,
never-ending, competition and has committed itself to achieving the highest
standards of excellence. Recognized for its innovation, in 1998 Li Ning
(China) became China’s first domestic company to create a design and
development center for apparel and footwear and is known as the leader in the
Chinese sporting goods industry.

As a result of rapid growth, Li Ning (China) identified the need to replace
its current manual processes for line planning, product design, specification
development, material development, sample management, calendar management, and
other operational systems which had become incapable of supporting the
company’s dynamic product management needs. The company sought a technology
solution that would help resolve its challenges of how to manage, collaborate
on and share key product designs, materials utilization, production tracking,
packaging, and production cost information across a distributed global
environment.

Li Ning (China) chose FlexPLM because of its capabilities in seasonal
planning, product line development, specification creation and sample
management. By combining PTC’s solution with Li Ning’s (China) progressive
management philosophy and industry experience, Li Ning (China) expects to
optimize key product development processes, establish an integrated and
accurate data management platform, improve product development efficiency and
accuracy, and increase its ability to quickly and efficiently respond to
market needs and popular trends.

“Historically, Li Ning (China) has used Microsoft® Excel® and Project to
manage the product development process, however these technologies lack the
essential capabilities necessary to achieve our business objectives,” said Guo
Jianxin, chief operating officer, Li Ning (China) Sports Goods Co. Ltd. “With
the selection of PTC's FlexPLM, we are establishing a complete system for
product development that has the unique features we need to be competitive.”

“Li Ning (China)’s innovative approach to product design is reflected in its
forward looking approach to technology adoption. We are very excited to be
working with Li Ning (China) as the first Chinese based apparel and footwear
company to adopt PTC enterprise PLM,” said Kathleen Mitford, vice president,
product and market strategy, PTC. “We are looking forward to working closely
with Li Ning (China) supporting Li Ning’s goal to ‘promote Chinese athletics
and let sports make a difference in our lives.”

About Li Ning (China) Sports Goods Co. Ltd

Li Ning (China) Sports Goods Co. Ltd. was founded in 1990, in Sanshui,
Guangdong Province. As the biggest Chinese sports goods brand, Li Ning owns
brand property of “Li-ning” and “Z-DO” as well as rights for product R&D,
design, manufacturing (by OEM), marketing, retail and other operational
activities etc. With 15 years of development, Li Ning has extended its product
range from sports wear to multiple parallel series of sportswear, sports
shoes, and sports equipment. The company now owns the largest sports goods
distribution network in China, and its products have been distributed to 23
countries and regions all over the world. In 2007, its turnover reached RMB
4.2 billion. For more information about Li Ning (China) Sports Goods Co. Ltd,
please visit www.li-ning.com.cn.

About PTC Solutions for Retail, Footwear and Apparel

PTC® solutions for retail, footwear and apparel are designed to meet the
product lifecycle management requirements of retailers, branded manufacturers
and their suppliers. These web-based solutions are comprised of FlexPLM™ and
provide configurable functionality and information visibility across the
enterprise and its supply chain. PTC is a leading provider to top retail,
footwear and apparel brands worldwide.

About PTC

PTC (Nasdaq: PMTC) provides discrete manufacturers with software and services
to meet the globalization, time-to-market and operational efficiency
objectives of product development. Using the company’s CAD and content and
process management solutions, organizations in the Industrial, High-Tech,
Aerospace and Defense, Automotive, Consumer and Medical industries are able to
support key business objectives and create innovative products that meet
customer needs and comply with industry regulations. For more information on
PTC, please visit http://www.ptc.com.

Except for the historical information contained herein, matters discussed in
this news release may constitute forward-looking statements that involve risks
and uncertainties that could cause actual results to differ materially from
those projected. These risks and uncertainties include: PTC's successful
development and integration of the technologies necessary to offer integrated
PLM solutions that address evolving product lifecycle management functions and
that are deployable across extended corporate boundaries as well as supply and
customer chains, the ability of PTC to successfully partner and effectively
coordinate and manage joint activities (including sales, marketing,
implementation and support) with third parties in order to efficiently and
cost effectively deliver multiple product families and related services that
meet customer requirements, the success of PTC’s customer satisfaction
initiatives in providing the foundation for long-term relationships and repeat
business; the possibility that current economic conditions could cause our
customers to reduce or forego investment in our solutions and/or could
negatively impact our ability to collect receivables due from our customers,
either of which would negatively impact our cash from operations and thereby
reduce amounts available to invest in our business initiatives; and our
ability to effectively utilize our resources to undertake one or more
strategic corporate development initiatives while maintaining recurring
operations at satisfactory levels, together with such other risks and
uncertainties as are detailed from time to time in reports filed by PTC with
the Securities and Exchange Commission, including PTC's most recent reports on
Form 10-K and 10-Q.

PTC, the PTC logo,The Product Development Company, FlexPLM and all PTC
product namesare trademarks or registered trademarks of Parametric Technology
Corporation in the United States and in other countries.

Contact:

PTC
Kristian Talvitie, 781-370-6151
Corporate Communications
ktalvitie@ptc.com
or
For PTC
WeberShandwick
Amanda Keane, 617-520-7260
akeane@webershandwick.com
 
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