Maidenform Brands, Inc. Announces Global License Agreement With

Donna Karan International 
Company to Have Exclusive License for Donna Karan and DKNY Women's Intimate 
Apparel 
ISELIN, N.J., May 6 /PRNewswire-FirstCall/ -- Maidenform Brands, Inc.
(NYSE: MFB), a global branded marketer of intimate apparel, today announced
that the Company has entered into a global licensing agreement with Donna
Karan International to design, source and market women's intimate apparel
(innerwear) under the Donna Karan and DKNY brands.  The agreement is effective
immediately and financial terms of the agreement were not disclosed. 
The agreement grants Maidenform the rights to design, source and market a
full Collection of Donna Karan and DKNY women's intimate apparel products
(innerwear).  This Collection will be distributed worldwide principally in
high-end department and specialty stores.  The products are expected to launch
at the beginning of 2009. 
"We are excited to partner with the Donna Karan team to drive product
innovation that will continue to build upon their strong brand equity in the
marketplace," stated Thomas J. Ward, Chief Executive Officer of Maidenform.
"This relationship allows us to penetrate new channels of distribution and
provides us with another method to drive additional sales growth in the
future." 
Mark Weber, Chief Executive Officer of LVMH Moet Hennessy Louis Vuitton,
Inc. (U.S.) and Chairman and Chief Executive Officer of Donna Karan
International, commented, "We are extremely pleased with this partnership as
Maidenform's proven commitment to product innovation and building brand equity
will help us maximize our expansion opportunities in the women's intimate
apparel segment." 
Maidenform will review the Donna Karan and DKNY growth opportunities in
more depth during the Company's first quarter 2008 earnings results conference
call scheduled for tomorrow, May 7, 2008, at 8:30 a.m. ET. 
To participate in the conference call, please dial the phone number below
five to ten minutes prior to the scheduled start time.  The conference call
telephone number is (866) 578-5784 and the passcode is "Maidenform."  The
conference call will be simultaneously webcasted and can be accessed via the
investor relations page of Maidenform's website at www.maidenformbrands.com.
For those unable to participate in the "live" conference call, a dial-in
replay of this event will be available through May 21, 2008 and will be hosted
on the Company's website for a limited time.  The replay telephone numbers are
(888) 286-8010 or (617) 801-6888.  The replay passcode is 70745375. 
About Maidenform Brands, Inc. 
Maidenform Brands, Inc. is a global intimate apparel company with a
portfolio of established and well-known brands, top-selling products and an
iconic heritage. Maidenform designs, sources and markets an extensive range of
intimate apparel products, including bras, panties and shapewear.  During its
85-year history, Maidenform has built strong equity for its brands and
established a solid growth platform through a combination of innovative,
first-to-market designs and creative advertising campaigns focused on
increasing brand awareness with generations of women.  Maidenform sells its
products under some of the most recognized brands in the intimate apparel
industry, including Maidenform(R), Flexees(R), Lilyette(R), Control It(TM),
Sweet Nothings(R), Rendezvous(R), Subtract(R), Bodymates(R) and Self
Expressions(R). Maidenform products are currently distributed in approximately
60 countries and territories outside the United States. 
About Donna Karan International 
Donna Karan International is one of the world's leading fashion design
houses.  It designs, markets and distributes collections of women's and men's
apparel, sportswear, accessories and shoes under the Donna Karan and DKNY
brand names.  The Company has selectively granted licenses for the manufacture
and distribution of beauty and beauty related products, jeanswear, activewear,
men's furnishings, men's tailored clothing, hosiery, intimate apparel, coats,
children's apparel, watches, eyewear and home.  Since November 2001, Donna
Karan International has been part of LVMH Moet Hennessy Louis Vuitton, the
world's leading luxury goods group. 
Forward Looking Statement: This press release contains forward-looking
statements relating to future events and the Company's future performance
within the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended, including,
without limitation, statements regarding our expectations, beliefs, intentions
or future strategies that are signified by the words "anticipates,"
"believes," "estimates," "expects," "intends," "plans," "potential,"
"predicts," "projects" or similar words or phrases, although not all forward-looking statements contain such identifying words.  All forward-looking
statements included in this press release are based on information available
to the Company on the date hereof.  It is routine for the Company's internal
projections and expectations to change as the year or each quarter in the year
progress, and therefore it should be clearly understood that the internal
projections and beliefs upon which the Company bases its expectations may
change prior to the end of each quarter or the year.  Although these
expectations may change, the Company is under no obligation to inform you if
they do.  Actual events or results may differ materially from those contained
in the projections or forward-looking statements. 
The following factors, among others, could cause the Company's actual
results to differ materially from those expressed in any forward-looking
statements:  the Company's growth cannot be assured and any growth may be
unprofitable; potential fluctuations in our results of operations or rate of
growth; our dependence on a limited number of customers; the Company has
larger competitors with greater resources; retail trends in the intimate
apparel industry, including consolidation and continued growth in the
development of private brands, resulting in downward pressure on prices,
reduced floor space and other harmful changes; failure to anticipate, identify
or promptly react to changing trends, styles, or consumer preferences; the
Company's leverage could adversely affect its financial condition; external
events that disrupt the Company's supply chain, result in increased cost of
goods or an inability to deliver its products; events which result in
difficulty in procuring or producing products on a cost-effective basis;
increases in the prices of raw materials; changing international trade
regulation, including as it relates to the imposition or elimination of quotas
on imports of textiles and apparel; foreign currency exposure; the sufficiency
of cash to fund operations and capital expenditures; and the influence of
adverse changes in general economic conditions. 
This list is intended to identify only certain of the principal factors
that could cause actual results to differ from those discussed in the forward-looking statements.  Readers are referred to the reports and documents filed
from time to time by the Company with the Securities and Exchange Commission
for a discussion of these and other important risk factors that could cause
actual results to differ from those discussed in forward-looking statements. 

SOURCE  Maidenform Brands, Inc. 
CONTACT:
Felise Glantz Kissell, Vice President, Investor Relations, Maidenform Brands, 
Inc., +1-732-621-2363, fkissell@maidenform.com
-0- May/06/2008 20:40 GMT
 
 
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