012 Smile.Communications Submits Application for Mobile WiMAX

Trials in Tel Aviv- Ramat Gan 
PETACH TIKVA, Israel, May 4 /PRNewswire-FirstCall/ --
012 Smile.Communications (Nasdaq: SMLC; TASE), a growth-oriented provider of
communication services in Israel, today announced that it has applied to
Israel's Communications Ministry to expand its license for mobile WiMAX trials
to allow an expanded trial in the Tel Aviv-Ramat Gan area, Israel's most
densely populated business and residential center. Through the trial, the
Company plans to provide users with an Internet connectivity rate of up to a
high 10MB, a speed sufficient to support both mobile telephony and a variety
of Internet-based applications. The trial will utilize WiMAX technology
provided by Alvarion (Nasdaq: ALVR). 
012 Smile.Communications was the first Israeli company to receive a
license for the operation of a fixed WiMAX trial in March 2007. Later, the
Company, in partnership with Alvarion and Intel, expanded the trial to bring
WiMAX-based Internet and telephony services to the city of Sderot, currently a
security challenged region in Israel's Western Negev. Under the framework of
this innovative initiative, the Company brought connectivity to kindergartens
and an elementary school that had relocated in light of the security
situation, and established a Mobile WiMAX area covering the campus of the
region's Sapir Institute. 
Ms. Stella Hendler, President and CEO of 012 Smile.Communications,
commented, "We view Mobile WiMAX as an important technology for supporting a
portion of the mobile services that we intend to roll out in the future, and
our Tel Aviv trial is one more link in a chain of the activities that are
preparing us to launch countrywide services. As soon as the Ministry of
Communications grants us the required licenses and terms, we will be ready to
enter the cellular market as an additional operator. Through the provision of
services that combine MVNO, Mobile WiMAX and Mobile VoB (both  VoB over 3G and
VoB over Wi-Fi ) technologies, we believe that we will be able to offer
attractive cellular services, both from the standpoint of price and from the
technological advancement of our offerings." 
About 012 Smile.Communications 
012 Smile.Communications is a growth-oriented communication services
provider in Israel with a leading market position, offering a wide range of
broadband and traditional voice services. Its broadband services include
broadband Internet access with a suite of value-added services, specialized
data services and server hosting, as well as new innovative services such as
local telephony via voice over broadband and a WiFi network of hotspots across
Israel. Traditional voice services include outgoing and incoming international
telephony, hubbing, roaming and signaling and calling card services. 012
Smile.Communications services residential and business customers, as well as
Israeli cellular operators and international communication services providers
through its integrated multipurpose network, which allows it to provide
services to almost all of the homes and businesses in Israel. 
012 Smile is a 72.4 % owned subsidiary of Internet Gold Golden Lines Ltd.
(Nasdaq: IGLD) one of Israel's leading communications groups with a major
presence across all Internet-related sectors. In addition to 012 Smile, its
100% owned Smile.Media subsidiary manages a growing portfolio of Internet
portals and e-Commerce sites. Internet Gold and 012 Smile are part of the
Eurocom Communications Group. 012 Smile's shares trade on the NASDAQ Global
Market and on the Tel Aviv Stock Exchange. 
For additional information about 012 Smile.Communications Ltd., please
visit the Company's investors' site at http://www.012.net. 
Forward-Looking Statements 
This press release contains forward-looking statements that are subject to
risks and uncertainties. Factors that could cause actual results to differ
materially from these forward-looking statements include, but are not limited
to, general business conditions in the industry, changes in the regulatory and
legal compliance environments, the failure to manage growth and other risks
detailed from time to time in Company's filings with the Securities Exchange
Commission. These documents contain and identify other important factors that
could cause actual results to differ materially from those contained in our
projections or forward-looking statements. Stockholders and other readers are
cautioned not to place undue reliance on these forward- looking statements,
which speak only as of the date on which they are made. We undertake no
obligation to update publicly or revise any forward-looking statement. 

    For further information, please contact:
    Mor Dagan - Investor Relations
    mor@km-ir.co.il  /  Tel:+972-3-516-7620
    Ms. Idit Azulay
    012 Smile.Communications Ltd
    i.azulay@smile.net.il/ Tel:+972-72-2003848

SOURCE  012 Smile.Communications 
Investor Relations, Mor Dagan for 012 Smile.Communications, +972-3-516-7620, or 
mor@km-ir.co.il; or Ms. Idit Azulay of 012 Smile.Communications Ltd, +972-72-2003848, or i.azulay@smile.net.il
-0- May/04/2008  6:09 GMT
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