- Chrysler, Jeep(R) and Dodge dealers can view or purchase used vehicles at the
Chrysler Direct Web site prior to company closed auctions
- Dealers will now have access to a centralized call center and administrative
AUBURN HILLS, Mich., Dec. 6 /PRNewswire/ -- Chrysler LLC Remarketing and
ADESA, a leading provider of auctions and related services for North America's
automotive industry, recently announced a new partnership. ADESA will now host
the automaker's new Chrysler Direct used vehicle Web site,
Formally branded as DC Direct, Chrysler Direct is Chrysler Remarketing's
online venue for Chrysler, Jeep(R) and Dodge franchised dealers. Utilizing
this site, these dealers can view and purchase Chrysler's used vehicle fleet
portfolio of products prior to these vehicles being offered to dealers at
company closed auctions. Chrysler's affiliated auction network includes ADESA,
Manheim and several independent auction houses.
"The new Chrysler Direct Web site offers state-of-the-art functionality
and convenience to our dealers," Steven Solomon, Chrysler's National Closed
Auction Manager said. "We obtained significant dealer input while working with
ADESA to upgrade the site."
Used vehicles posted on Chrysler Direct are sale-ready vehicles that are
available outside of live auction sale times in a "Buy Now" or "Bidding"
environment. This portfolio of vehicles consists primarily of off-rental and
company lease vehicles.
In addition to the enhanced online experience, Chrysler, Jeep or Dodge
dealers will now have access to a centralized call center and administrative
staff located at the ADESA corporate headquarters in Carmel, Ind.
"We are pleased to expand our partnership to serve Chrysler Remarketing
both in the physical and virtual auction world," Nicole Guio, ADESA's Senior
Manager of eBusiness said. "Chrysler Direct provides dealers with a consistent
easy-to-use Web site, as well as a centralized support staff ready to assist
with each dealer's online purchasing needs."
In addition to Chrysler Direct, ADESA hosts the technology and operations
for the upstream dealer product, Chrysler First. The Chrysler First Web site
offers franchised dealers first pick at program cars located in Chrysler
"We are excited to launch these programs to support our dealers and ease
their used-vehicle buying experience," Solomon said.
Chrysler offers one of the most comprehensive Certified Pre-owned Vehicle
programs in the industry. For a vehicle to be certified under Chrysler's used-vehicle program, it must be a 2002 through 2007 model pre-owned vehicle with
less than 65,000 miles and pass a stringent 125-point mechanical, safety and
condition standard inspection. Chrysler CPO vehicles are backed by an eight-year/80,000-mile powertrain limited warranty, 24-hour, 365-day full roadside
assistance with a $35 per day rental car allowance and a three-month or 3,000-mile Maximum Care warranty, in addition to a Carfax Vehicle History Report and
Marketed as "Brand Spankin' Used(R)" Chrysler CPO vehicles are sold only
through Chrysler, Jeep and Dodge dealerships that have earned the automaker's
Five Star(R) certification. Five Star certification is a comprehensive
validation of the dealership's facilities, operational processes, salesperson
and technician training accreditation as well as customer satisfaction survey
ratings. Approximately 2,000 Chrysler dealerships in the United States are
certified Five Star dealers.
Used vehicle shoppers can learn more about Chrysler's Brand Spankin' Used
Certified Pre-Owned Vehicle program as well as find detailed inventory and
dealer listings online at www.brandspankinused.com or by searching independent
used vehicle search engines including AutoTrader.com, Cars.com, AutoExtra.com
SOURCE Chrysler LLC
Christina Biache, +1-248-512-9414 (office), +1-586-243-1569 (cell),
CB514@chrysler.com, Beverly Thacker, +1-248-512-0019 (office), +1-248-420-8649
(cell), firstname.lastname@example.org, both of Chrysler LLC
-0- Dec/06/2007 16:02 GMT
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