AEON Implements PTC(R) Solutions To Improve Product Planning

And Development Process 
Japan's Leading Retailer Strengthens Information Sharing and 
Collaboration to Increase Sales of Private Brands 
NEEDHAM, Mass.--(BUSINESS WIRE)--September 05, 2007
PTC (Nasdaq:PMTC), the Product Development Company(R), today
announced that AEON Co., Ltd., headquartered in Chiba, Japan, has
implemented FlexPLM(TM), PTC's solution for retail, footwear and
apparel, to improve its product planning and development process. With
FlexPLM, AEON will strengthen its capability to share information and
improve collaborations in the development process of their private
brand products, in addition to improving its product quality and
increasing its share in the market. 
AEON was established in 1926 and is a group company with retail as
its core business. Their revenue in FY2006 was 4.8 trillion yen
(approximately 39 billion US dollars). AEON's vision is to become a
global leader in the retailing industry and they are strengthening
their private brand products as a part of their strategy. The number
of their seasonal private brand items has increased significantly in
recent years, and with the products constantly changing every season,
they were faced with a challenge to improve their product development
capability. They also needed to standardize their workflow and improve
productivity by sharing information among different departments. To
overcome these challenges, AEON adopted PLM as a part of their
solution and chose FlexPLM. 
By using FlexPLM to improve their product planning and development
process, AEON will be able to share information and manage project
schedules among different departments, textile partners and their
suppliers in every stage of the process. In addition, central
management of the product data will increase the credibility and
reliability of the shared information. The standardized workflow will
also free the employees from unnecessary tasks and enable them to
concentrate on their main tasks, resulting in the reduction of lost
business opportunities. FlexPLM will enable AEON to achieve "Planning
and Development Environment without Waste". 
"We need to increase the share of private brand products within
our Apparel Division to improve the overall business of AEON. To meet
this objective, a PLM system was necessary to establish efficient
operation processes as well as an environment to improve our product
development capabilities," said Mr. Atsunobu Agata, chief information
officer, AEON. "The purpose of this project is to leverage IT to
improve the product development processes where many departments are
involved. We worked with both internal and external teams for this
project and put a lot of effort into understanding the business
processes and defining project requirements. Accordingly, we chose
FlexPLM as the best software to support our new process." 
"PTC's success in Japan's retail, footwear and apparel industry
reflects our commitment to working with customers like AEON to
understand and meet their unique business requirements," said Kathleen
Mitford, vice president, retail, footwear and apparel vertical market
strategy, PTC. " The addition of AEON to our customer base highlights
the momentum of PLM in Asia as a critical area of investment in
business innovation as market leaders strive to increase operational
efficiency and maximize productivity in product development." 
About AEON 
AEON is a retailing group of over 150 global member companies
whose business model is based on shopping center operation. Under its
"glocal" (global+local) strategy, AEON aims to be the best local
retailer in all of its locations by combining world class management
systems with merchandise and services that are fine-tuned to local
needs and characteristics. With customers' understanding and support,
AEON has grown to become the leading company in Japan's retail
industry. AEON has evolved into a corporate group with considerable
social and economic influence and responsibilities in Japan. For more
information on AEON, please visit 
About PTC solutions for retail, footwear, and apparel 
PTC(R) solutions for retail, footwear and apparel are designed to
meet the product lifecycle management requirements of retailers,
branded manufacturers and their suppliers. These web-based solutions
are comprised of FlexPLM(TM) and provide configurable functionality
and information visibility across the enterprise and its supply chain.
PTC is a leading provider to top retail, footwear and apparel brands
About PTC 
PTC (Nasdaq: PMTC) provides leading product lifecycle management
(PLM), content management and dynamic publishing solutions to more
than 50,000 organizations worldwide. PTC customers include the world's
most innovative companies in manufacturing, publishing, services,
government and life sciences industries. PTC is included in the S&P
Midcap 400 and Russell 2000 indices. For more information on PTC,
please visit 
Except for the historical information contained herein, matters
discussed in this news release may constitute forward-looking
statements that involve risks and uncertainties that could cause
actual results to differ materially from those projected. These
include: our ability to continue to successfully develop and integrate
the technology necessary to offer an integrated product development
system for the Retail, Footwear and Apparel industry that adequately
responds to evolving customer requirements including the system's
ability to facilitate global product development and control all
aspects of the development cycle so that products are delivered to the
marketplace quickly; the continued growth in the adoption of PLM
solutions by these customers and our ability to maintain key customer
relationships providing the foundation for repeat business; and our
ability to achieve our growth objectives by extending our solutions to
vertical industries, beyond the discreet manufacturing verticals
traditionally served by PTC; as well as other risks and uncertainties
detailed from time to time in reports filed by PTC with the Securities
and Exchange Commission, including the Company's most recent reports
on Form 10-K and 10-Q. The announcement of any particular selection of
PTC products is not necessarily indicative of the timing of
recognition of revenue from such order or the level of revenue for any
particular period. 
PTC and its logo, The Product Development Company, FlexPLM and all
PTC product names and logos are trademarks or registered trademarks of
Parametric Technology Corporation or its subsidiaries in the United
States and in other countries. 
Nicole Rowe, 781-370-6369
Corporate Communications
Amanda Keane, 617-520-7260
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