Sony Chooses NovaStor Technology

ROTKREUZ, Switzerland & HAMBURG, Germany & SIMI VALLEY, Calif.--(BUSINESS WIRE)--July 23, 2007
Sony Europe's IT Storage division has selected technology from
NovaStor, a leading provider of software solutions for data
availability and protection, as added value for Sony's AIT tapes.
Sony's promotion aims to ease the migration from DAT technology to
Sony's AIT Turbo format when buying a Sony tape drive from the AIT
Turbo range. The promotion can be accessed via the following link 
Together, Sony and NovaStor combine to become the only solution on
the market designed for simplifying the data migration process between
two devices. Purchasing new technology will no longer carry the extra
burden of managing old media formats or maintaining legacy devices for
future data retrieval. 
Adam Mayer, Tape Product Manager at Sony Europe comments on the
project: "With increasing demand for higher storage capacity there is
a growing requirement for our customers to migrate their critical
information from legacy devices like DAT to our AIT technology. We
have chosen NovaStor as they are long standing experts in this field
and are an industry recognized solid business partner known for
excellent solutions that are both intuitive and reliable." 
"Sony's decision to select NovaStor to enhance a world class
product offering such as the AIT Tape Drives, attests to the high
value our technology can provide our partners", says Mike Andrews,
Managing Director and Executive VP Sales at NovaStor. 
Aiming to expand their cooperation with Original Equipment
Manufacturers NovaStor is particularly pleased that Sony has chosen
technology from NovaStor to go with AIT Turbo tape drives that replace
DAT drives. 
NovaStor appreciates inquiries about NovaStor's partner program as
well as specific OEM projects by Email to 
About NovaStor 
NovaStor ( is a leading, international provider
of software solutions for data availability and protection. NovaStor
provides software and services for the backup, restore and retention
of business-critical data which together cover a wide application area
-ranging from home, mobile users, SMB users, all the way through
Enterprise users, globally. NovaStor's cost-effective solutions are
platform- and hardware-independent and ensure that optimal
technological and economical use is gained from the customer's
existing and future IT environment. 
NovaStor is headquartered in Switzerland (Rotkreuz), has offices
in Germany (Hamburg) and the USA (Simi Valley), and is represented in
numerous other countries through partnerships. 
Mike Andrews
Tel.: +1-(0)805-579-6700
Fax: +1-(0)805-579-6710
Claudia Schumacher
Tel.: +41-(0)41-798-33-55
Fax: +41-(0)41-798-33-99
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