NutraCea Signs Distribution Agreement With Azelis Group S.A.

    EL DORADO HILLS, California, March 20 /PRNewswire/ -- 
  - Agreements With Multi-National Partners Extends Company's Reach Into 27
Countries 
  NutraCea (OTC Bulletin Board: NTRZ), a world leader in stabilized rice bran
research and technology, announced today it has entered into distribution
agreements with all European members of the Azelis Group S.A., a large
multinational conglomerate comprised of a network of market leaders
specializing in Life Sciences, which includes the pharmaceutical, veterinary,
food and cosmetics sectors. The agreements signed with each of the Azelis
operating units will open up distribution for NutraCea's stabilized rice bran
products in over 27 countries in eight regions of the world. 
  "On behalf of our members, we are pleased to be working with NutraCea and
distributing their products especially within the life sciences area, which
includes the food, nutraceutical and veterinary sectors. The members of our
network embrace new and evolving technologies. We introduce to them to enable
our customers to deliver cutting edge solutions for the end user. Each of our
regions has its own degreed Food Technology Specialists, which includes a staff
of 110 colleagues (of which more than 70 are food technologists) demonstrating
the importance of these activities to the Azelis Group," said Tonio Grassmann,
Azelis Food&Health Specialties, Group Coordinator. 
  The Azelis Group European members are: Azelis UK, Broste LTD. which covers
Scotland, England and Ireland; Azelis Scandinavia Broste A/S -- which includes
Norway, Denmark, Finland, Sweden, Lithuania, Estonia and Latvia; Azelis Italia
-- Giulio Gross -- which covers Italy; Azelis Spain -- Impex Quimica SA -- for
Spain; Azelis Benelux -- including Belgium, Netherlands and Luxemburg; Azelis
France -- Arnaud SA -- for France; Azelis Germany -- Kraemer & Martin --
encompassing Germany, Austria and Switzerland; and Azelis PECO -- Arnaud SA --
covering Greece, Croatia, Poland, Hungary, Rumania, Czech Republic, Slovak
Republic and the Ukraine. 
  "These distributorship arrangements are strategically very important for
NutraCea," commented Brad Edson, CEO of NutraCea. "Over the last year it has
become increasingly clear that the demand for Stabilized Rice Bran is
international in scope, but it has also become apparent there is value in
leveraging off of large existing distribution networks, locally established
throughout the world, to service that demand. Agreements such as this allow us
to build cost effective sales and distribution channels within the specific
countries that we are servicing. We thank the management team at Azelis Group
for its commitment to NutraCea." 
  Mr. Hans Udo Wenzel, CEO of Azelis, noted, "The opportunity to bring the
still relatively untapped food and health benefits of NutraCea's Stabilized
Rice Bran to our various members fits our corporate goal to provide new and
exciting food and health care products to the European region through our
broad-based distribution network. We expect an enthusiastic reception from all
of our members as they offer NutraCea's exceptional products to their
customers, and we eagerly await the planned entry of NutraCea's European
plants, which will provide substantial savings in transportation costs that
will benefit our customers." 
  "We are pleased to sign distributorship agreements with the full complement
of European Azelis Group members, and are grateful for the assistance we have
received from all of those who have been instrumental in assisting NutraCea to
secure such contracts. This relationship with Azelis has extended NutraCea's
reach throughout Europe with a strong distribution partner. By signing these
types of agreements, it enables NutraCea to build a solid foundation of demand
throughout Europe through a single entity. The Azelis Group is well known for
supplying its customers, many of whom are food companies, with the most cutting
edge technologies to remain at the forefront of their respective marketplace,"
said Kody Newland, Senior Vice President of Sales of NutraCea. "We are excited
about the possibilities of growing NutraCea's international presence by working
with the Azelis Group." 
  About Azelis Group S.A. 
  Azelis is Europe's fastest growing distributor of specialty chemicals,
polymers and related services. It was formed to meet the different local needs
of customers and suppliers across Europe and was established in 2001 through
the merger of Novorchem in Italy and Arnaud in France. The strategy is to grow
by acquiring go-ahead specialist chemical distribution companies that are
already successful in their own right, providing them with the means and
resources to grow in their own geographic region and to take advantage of the
synergies of being part of a larger group. The areas of specialty focus include
Life Sciences (Pharmaceutical, Veterinary, Food, Cosmetics), Coatings (Paints,
Inks, Adhesives, Varnishes), Polymer Processes (Standard polymers, Engineering
Plastics, Rubber, Composites and Plastics Additives) and Chemical Industries
(Performance, Industrial Chemicals). By the end of 2006, Azelis was comprised
of 32 companies operating in Benelux, Baltic States, Croatia, Czech Republic,
Denmark, Finland, France, Germany, Greece, Hungary, Italy, Norway, Poland,
Romania, Slovakia, Spain, Sweden, UK and the Ukraine. In addition, Azelis
opened an office in Shanghai in 2005. Turnover has grown from Eur348 million in
2001 to over Eur900 million in 2006 and the group has around 860 staff. 
  About NutraCea 
  NutraCea is a world leader in stabilized rice bran technology. Through its
wholly owned subsidiary RiceX, the Company manufacturers as well as distributes
products and food ingredients made from rice bran through its proprietary
technology and processes. The Company has developed intellectual property to
create a range of proprietary product formulations, delivery systems and whole
food nutrition products. NutraCea's proprietary technology enables the creation
of food and nutrition products from rice bran, normally a wasted by-product of
standard rice processing. In addition to its whole foods products, NutraCea
develops families of health promoting "nutraceuticals," including natural
arthritic relief and cholesterol-lowering products. More information can be
found in the Company's filings with the SEC and you can visit the NutraCea web
site: http://www.NutraCea.com . 
  Forward-Looking Statement 
  This release contains forward-looking statements. Actual results may differ
from those projected due to a number of risks and uncertainties, including, but
not limited to (i) the possibility that the distribution network proves less
effective than contemplated for the Company's products, (ii) the possibility
that the Company will be delayed in completing additional manufacturing
facilities or otherwise providing product, (iii) the possibility that some or
all of the other pending matters considered by the Company may not proceed as
contemplated, and (iv) the matters specified in the Company's filings with the
Securities and Exchange Commission. These statements are made based upon
current expectations that are subject to risk and uncertainty. The Company does
not undertake to update forward-looking statements in this news release to
reflect actual results, changes in assumptions or changes in other factors
affecting such forward-looking information. Assumptions and other information
that could cause results to differ from those set forth in the forward-looking
information can be found in the Company's filings with the Securities and
Exchange Commission, including the company's most recent periodic report. 


        Company Contact:
    Margie Adelman
    Senior V.P.
    NutraCea
    +1-916-933-7000 Ext. 646
    madelman@nutracea.com
      Investor Relations Contact:
    Stephen D. Axelrod, CFA
    Wolfe Axelrod Weinberger Associates, LLC
    +1-212-370-4500
    steve@wolfeaxelrod.com
      Media Contact:
    Alisa D. Steinberg
    Wolfe Axelrod Weinberger Associates, LLC
    +1-212-370-4500 x 26
    alisa@wolfeaxelrod.com
     
    Web site: http://www.nutracea.com
    Copyright (c) 2002, PR Newswire Europe http://www.prnewswire.co.uk

Provider ID: 03368326
-0- Mar/20/2007  7:03 GMT


 
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