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Linktone to Establish Partnership With MTV China for WAP

SHANGHAI, China, Oct. 16 /Xinhua-PRNewswire/ -- Linktone Ltd.
(Nasdaq: LTON), a leading provider of wireless interactive entertainment
products and services to consumers in China, announced today that the Company
will establish an exclusive partnership with MTV China, a subsidiary of Viacom,
one of the leading global entertainment content companies.  Linktone will
operate wireless application protocol (WAP) services for MTV China on China
Unicom's platform (NYSE: CHU), one of the two major mobile operator platforms
in China. 
Chief Executive Officer Michael Li commented, ''As part of Linktone's
ongoing strategy to strengthen its overall WAP service portfolio and increase
share of the rapidly growing 2.5G WVAS market, we continue to seek strong
partnership opportunities to broaden our 2.5G product offering.  As such, we
are extremely pleased to be able to partner with MTV China, the most popular
television station among the younger demographic, to exclusively provide
increasingly popular WAP services via China Unicom's platform.  As a leading
wireless interactive entertainment company in China, Linktone's goal is to
expand the market for mobile interactive entertainment services.  Through
exclusive partnerships such as this one, we believe we will achieve strong
penetration while growing Linktone's own user base for WAP services.'' 
Li Yifei, Executive Vice President of MTV Asia stated, ''MTV has been
committed to exploring new media business and has achieved remarkable progress
since 2005.  By working with Linktone Ltd., MTV's content now has the
capability to reach China's huge subscriber base of over 400 million mobile
About Linktone Ltd. 
Linktone Ltd. is a leading provider of wireless interactive entertainment
products and services in China.  Linktone provides a diverse portfolio of
services to wireless consumers, with a particular focus on media,
entertainment and communications.  These services are promoted through the
Company's own marketing channels and through the networks of the mobile
operators in China.  Through in-house development and alliances with
international and local branded content partners, the Company develops,
aggregates, and distributes innovative and engaging products to maximize the
breadth, quality and diversity of its offerings.  Linktone categorizes China's
wireless services landscape as ''MAGIC'' -- Music, Advanced Gaming, Graphics,
Instant Messaging and Community. 
About Viacom 
Viacom is one of the leading global entertainment content companies, with
prominent and respected brands in focused demographics.  Offering programming
and content for television, motion pictures and digital platforms, Viacom's
world-class brands include MTV Networks (MTV,VH1, Nickelodeon, Nick at Nite,
Comedy Central, CMT: Country Music Television, Spike TV, TV Land, Logo and
more than 120 networks around the world), BET Networks, Paramount Pictures,
Paramount Home Entertainment, DreamWorks and Famous Music.  More information
about Viacom and its businesses is available at . 
About MTV 
MTV Networks International includes the premier multimedia entertainment
brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA,
FLUX, IFILM, The Box, Paramount Comedy and Game One seen in 481.5 million
households in 179 territories and 28 languages via 129 locally programmed and
operated TV channels and 111 Web sites.  The company's diverse holdings also
include interests in television syndication, digital media, publishing, home
entertainment, radio, recorded music, licensing & merchandising and two
feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a
unit of Viacom International Inc. (NYSE: VIA; VIA.B). 
Forward-Looking Statements 
This press release contains statements of a forward-looking nature.  These
statements are made under the "safe harbor" provisions of the U.S. Private
Securities Litigation Reform Act of 1995. You can identify these
forward-looking statements by terminology such as "will," "expects,"
"anticipates," "future," "intends," "plans," "believes," "estimates," and
similar statements. The accuracy of these statements may be impacted by a
number of business risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated, including risks related
to: current or future changes in the policies of the PRC Ministry of
Information Industry and the mobile operators in China or in the manner in
which the operators enforce such policies; the risk that other changes in
Chinese laws and regulations, or in application thereof by other relevant PRC
governmental authorities, could adversely affect Linktone's financial
condition and results of operations; the risk that Linktone will not be able
to compete effectively in the wireless value-added services market in China
for whatever reason, including competition from other service providers or
penalties or suspensions for violations of the policies of the mobile
operators in China; the risk that Linktone will not be able to develop and
effectively market innovative services; the risk that Linktone will not be
able to effectively control its operating expenses in future periods or make
expenditures that effectively differentiate Linktone's services and brand; and
the risks outlined in Linktone's filings with the Securities and Exchange
Commission, including its registration statement on Form F-1 and annual report
on Form 20-F.  Linktone does not undertake any obligation to update this
forward-looking information, except as required under applicable law. 

    For more information, please contact:
     Edward Liu
     Linktone Ltd.
     Tel:   +86-21-6361-1583
     Brandi Piacente
     The Piacente Group, Inc.
     Tel:   +1-212-481-2050

SOURCE  Linktone Ltd. 
Edward Liu of Linktone Ltd., +86-21-6361-1583, or; or 
Brandi Piacente of The Piacente Group, Inc., +1-212-481-2050, or, for LTON
-0- Oct/16/2006 10:00 GMT
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