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Competitive Technologies and CCA Industries to Partner on New

Product Initiatives and Global Distribution Channels 
FAIRFIELD, Conn.--(BUSINESS WIRE)--Aug. 30, 2006
Competitive Technologies, Inc. (AMEX:CTT), a leader in
intellectual property licensing, and CCA Industries, Inc. (AMEX:CAW),
a manufacturer and marketer of health and beauty aids, have entered
into a partnership to bring new products to market and expand CCA's
distribution channels outside North America. Under the agreement, CTT
will provide unique health and consumer product technologies that fit
with CCA's customer segments, and will allow CCA to use CTT's network
to develop international distribution channels for CCA products. 
"With CTT's premium access to new technologies, developed by
universities, companies and inventors throughout the world, we are
constantly exposed to innovative products in the health, beauty and
consumer sectors. We are confident that we will be able to
successfully introduce to CCA some exciting new products to supplement
their current offerings," commented Dr. D. J. Freed, President and
Chief Executive Officer of Competitive Technologies, Inc. 
David Edell, Chief Executive Officer of CCA Industries, added,
"Our partnership with CTT will enable us to expand our distribution on
a global scale. By leveraging CTT's international network, we are
confident we can penetrate a variety of new markets with our existing
product line. We are also very excited about augmenting our current
offering with novel, exciting products." 
Competitive Technologies has a long track record of
commercializing new technologies and has generated millions of dollars
in licensing revenues for its clients. Some of the more notable
technologies CTT has brought to market include the gallium arsenide
laser, vitamin B12, Ethyol(TM) (an agent that reduces certain side
effects of chemotherapy) and the homocysteine assay. In the consumer
product segment, CTT is currently commercializing AccuSpeech's
EZSpeech ABI (American Business Idioms) software and Therapik(R), a
thermal therapy device that provides temporary relief of the pain and
itching resulting from insect stings and bites. 
About CCA Industries, Inc. 
CCA Industries, Inc. (AMEX:CAW) manufactures and markets health
and beauty aids, each under its individual brand name. The products
include, principally, "Plus+White" toothpastes and teeth whiteners,
"Sudden Change" anti-aging skin care products and "Scar Zone," "Nutra
Nail" nail growth treatments, "Mega-T" Green Tea diet aids, "Mega-T"
chewing gum, "Mega-G" diet aids, "Hair Off" hair removal and
depilatories, "Bikini Zone" medicated creme and gel for the bikini
area, "Solar Sense" sun protection products, and "Cherry Vanilla"
Perfume. For more information, please visit www.ccaindustries.com. 
About Competitive Technologies, Inc. 
Competitive Technologies, established in 1968, is a full service
technology transfer and licensing provider, focused on bringing the
intellectual property assets of its clients to the marketplace. CTT
specializes in identifying, developing and commercializing innovative
technologies in a variety of areas, including life and physical
sciences, electronics, and nanotechnologies. Through its global
distribution platform, CTT maximizes the value of its clients'
intellectual property assets. For more information, please visit:
www.competitivetech.net. 
Statements about our future expectations, including development
and regulatory plans, and all other statements in this press release,
other than historical facts, are "forward-looking statements" within
the meaning of applicable Federal Securities Laws, and are not
guarantees of future performance. If and when used herein, the words
"may," "will," "should," "anticipate," "believe," "intend," "plan,"
"expect," "estimate," "approximate," and similar expressions, as they
relate to us or our business or management, are intended to identify
such forward-looking statements. These statements involve risks and
uncertainties related to our ability to obtain rights to market
technologies, market acceptance of and competition for our licensed
technologies, growth strategies, operating performance, industry
trends, and other risks and uncertainties inherent in our business,
including those set forth in Item 7 under the caption "Risk Factors,"
in our most recent Annual Report on Form 10-K for the year ended July
31, 2005, filed with the Securities and Exchange Commission ("SEC") on
October 13, 2005, and other factors that may be described in our other
filings with the SEC, and are subject to change at any time. Our
actual results could differ materially from these forward-looking
statements. We undertake no obligation to update publicly any
forward-looking statement. 
CONTACT:
For Competitive Technologies, Inc.
Jennifer Carberry, 203-368-6044                    
jcarberry@competitivetech.net 
www.competitivetech.net
or
For CCA Industries, Inc.        
Ira W. Berman, 201-935-3232             
www.ccaindustries.com
 
 
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