NutraCea Announces Kody Newland Senior Vice President of Sales

New Hire Addresses Increase in Stabilized Rice Bran Demand 
EL DORADO HILLS, Calif., March 3 /PRNewswire-FirstCall/ -- NutraCea
(OTC Bulletin Board: NTRZ) announced today the significant management hire of
Kody Newland as Senior V.P. of Sales, who brings over 27 years of sales and
marketing experience in the both the private and public markets. 
Mr. Newland most recently served as Vice President of Sales for the
American Modern Insurance Group, Inc., a subsidiary of The Midland Company
(Nasdaq: MLAN), a publicly traded company with sales in excess of $700
Mr. Newland noted, "During my tenure I was responsible for initiating and
overseeing one of the most profitable and fastest growing divisions of the
Company's operations, with a primary focus in the Southwestern United States.
Under my management, I directed a divisional sales force that developed new
business and that was an important part of significantly increasing the
revenue for Midland.  Additionally, I was directly responsible for creating
strategic relationships and the transfer and conversion of many of the
competitors' portfolios of business, which represented hundreds of millions of
new and recurring revenue during my tenure." 
Prior to Midland, Mr. Newland was employed at Foremost Corporation of
America, previously a publicly traded company, now a division of the Zurich
Company where he was the Senior District Manager and was responsible for
creating and growing a region of the country. Prior to that he worked for
American International Group, and was the Regional Marketing Manager for
Southeast Asia, responsible for sales in six countries, including Hong Kong
and Indonesia. 
Mr. Newland has also held various consulting responsibilities, which in
addition to facilitating several significant Mergers and Acquisitions, created
multiple domestic and global marketing strategies to develop new territories,
introduce new products, create distribution channels, and implement training
and incentive programs for national and international companies. 
"I'm excited about the opportunity to join the dynamic management team at
NutraCea," added Mr. Newland. "My history of managing sales forces has given
me a unique insight to build and service significant revenue accounts and
execute effectively with a rapidly expanding sales force." 
"I am pleased to have Mr. Newland join our organization at this opportune
time in our Company's history. Faced with a dynamic need to service the
increasing demand and interest that is being generated for our products, Mr.
Newland's talents will be a tremendous asset in building, deploying and
effectively capturing the increasing demand for NutraCea's stabilized rice
bran products," said Mr. Bradley Edson, President and CEO of NutraCea. 
About NutraCea 
NutraCea is a leader in stabilized rice bran nutrient research and dietary
supplement development. Through its wholly owned subsidiary RiceX, the company
manufacturers as well as distributes products and food ingredients made from
Rice Bran through its proprietary technology and processes. The Company has
developed intellectual properties to create a range of proprietary product
formulations, delivery systems and whole food nutrition products. NutraCea's
proprietary technology enables the creation of food and nutrition products
from rice bran, normally a wasted by-product of standard rice processing. In
addition to its whole foods products, NutraCea develops families of health-promoting "nutraceuticals," including natural arthritic relief and
cholesterol-lowering products. More information can be found in the company's
filings with the SEC and you can visit the NutraCea web site 
Forward Looking Statements 
This release contains forward-looking statements.  Actual results may
differ from those projected due to a number of risks and uncertainties,
including, but not limited to the matters specified in the Company's filings
with the Securities and Exchange Commission.  These statements are made based
upon current expectations that are subject to risk and uncertainty. The
Company does not undertake to update forward-looking statements in this news
release to reflect actual results, changes in assumptions or changes in other
factors affecting such forward-looking information. Assumptions and other
information that could cause results to differ from those set forth in the
forward-looking information can be found in the Company's filings with the
Securities and Exchange Commission, including the company's most recent
periodic report.  NutraCea has no relationship or involvement with the
American International Group or The Midland Company. 

    Company Contact:
     Margie Adelman
     Senior V.P. NutraCea
     916-933-7000 Ext. 646
     916-220-3500 cell
    Investor Relations Contact:
     Stephen D. Axelrod, CFA
     Wolfe Axelrod Weinberger Associates, LLC
    Media Relations Contact:
     Alisa Steinberg
     Wolfe Axelrod Weinberger Associates, LLC

SOURCE  NutraCea 
Margie Adelman, Senior V.P. of NutraCea, +1-916-933-7000 Ext. 646, +1-916-220-3500 cell,; or Investor Relations, Stephen D. Axelrod, 
CFA, +1-212-370-4500, or Media Relations, Alisa Steinberg, +1-212-370-4500,, both of Wolfe Axelrod Weinberger Associates, LLC for 
-0- Mar/03/2006 13:00 GMT
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