Consumers Benefit Through Simplified, More Competitive Pricing
MSRPs Lowered on All Chevrolet Cars, Trucks and SUVs
DETROIT, Jan. 10 /PRNewswire/ -- GM today announced that it has
significantly lowered Manufacturer's Suggested Retail Prices (MSRPs) on
vehicles accounting for about 80 percent of its sales volume. This move
covers every Chevrolet, Buick and GMC model, as well as most Pontiac cars and
trucks. The new MSRPs are effective Jan. 11. This is the next step in GM's
initiative to simplify pricing and offer consumers the best value in the
Combining this price repositioning with adjustments made to MSRPs at the
beginning of the 2006 model year, GM has lowered MSRPs on vehicles
representing about 90 percent of its volume.
"This is a big step for us and arguably the biggest price repositioning in
our history," said Mark LaNeve, GM vice president, North America Vehicle
Sales, Service and Marketing. "This move is in line with our customers'
desire for simple, compelling prices."
Under the new pricing structure, MSRPs on many GM vehicles have been
lowered, some by as much as $2,500.
LaNeve explained that GM's aggressive pricing action taken at the
beginning of the 2006 model year was effective in the improving sales
performance of the new launch products. This action allowed for clearer
comparisons to competitive vehicles and pricing simplicity. It also enabled
the nearly two-thirds of new vehicle buyers using the Internet to research
their vehicle purchase and get strong MSRP comparisons. Evidence of the
consumer appeal of this approach became apparent when new products like the
Chevrolet Impala and HHR, Pontiac Solstice and Cadillac DTS -- introduced with
very compelling prices -- experienced strong sales following their launch.
"Starting right now, we are going to communicate a clear, simple message,"
LaNeve added. "In more segments, with more brands, GM has a great product at
a great price, and in many cases, we have the best product at the best price.
Customers can compare for themselves not only on our own websites, but on
Head2Head at Edmunds.com."
Pricing for much of the Cadillac lineup already is well-positioned. With
today's announcement, CTS and SRX MSRPs also were repositioned. 2007 Escalade
pricing will be announced next week.
Among Saturn models, only Relay was repositioned. Saab and HUMMER also
are not included in today's announcement. Vehicles for these brands are
"As we head into 2006, we're launching 19 new products that represent over
1.5 million vehicle sales," LaNeve said. "Today's action allows us to talk
more about the features and benefits of all of our vehicles and to spend less
time talking about 'the deal.'"
General Motors Corp. (NYSE: GM), the world's largest automaker, has been
the global industry sales leader since 1931. Founded in 1908, GM today
employs about 325,000 people around the world. It has manufacturing
operations in 32 countries and its vehicles are sold in 200 countries. GM's
global headquarters are at the GM Renaissance Center in Detroit. More
information on GM can be found at http://www.gm.com .
SOURCE General Motors Corporation
Jeffrey Kuhlman, +1-313-667-5533 (office), +1-313-378-8708 (mobile),
firstname.lastname@example.org or Deborah Silverman, +1-313-667-3714 (office), +1-313-319-2654 (mobile), email@example.com both of GM Sales & Marketing
-0- Jan/10/2006 16:00 GMT
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