DoD(TM) and Clear Channel Entertainment Properties Sign Coca-
Cola, General Motors and Reebok as Exclusive Founding Partners for Hip Hop and Urban VOD Service
First All Video-on-Demand Channel Devoted to Urban and Hip-Hop Content Debuts November 11 on Comcast ON DEMAND
Top Brands to Be Embedded Into Sought-After Urban Market Lifestyle Programming and Culture
HOUSTON and LOS ANGELES, Nov. 11 /PRNewswire/ -- DoD(TM) and Clear Channel Entertainment Properties today announced that it has signed Coca-Cola, General Motors and Reebok as founding partners for DoD(TM), the first-ever all video-on-demand cable television channel targeting the hip-hop and urban market. DoD(TM) will launch as a free service on Comcast's ON DEMAND tier on November 11, 2005.
The Coca-Cola, General Motors and Reebok brands will be featured in innovative ways that include sponsored programming, VJ personality segment integration, program presentation credits and branded program listings. These brands will also be featured in cross-promotional DoD(TM) marketing vehicles, such as cross-channel television spots, radio, print and online advertising, direct marketing and exclusive launch events and screenings.
"We've brought together the esteemed brands of Coca-Cola, General Motors and Reebok with the first-ever on-demand television channel targeting the influential, multi-cultural and lucrative Hip-Hop audience," said Bruce Eskowitz, president of Clear Channel Entertainment Properties. "DoD(TM) has figured out how to embed brands in an authentic manner into urban lifestyle programming and culture."
Renowned for innovative branded live entertainment, Clear Channel Entertainment Properties has leveraged its extensive entertainment expertise, artist and brand relationships to secure the founding partners and support the launch and roll-out of DoD(TM).
"Until now, there has been a void in hip-hop and urban television programming that speaks to fans in a real way," said Will Griffin, CEO of DoD(TM). "We've focused on partnerships with brands that have a clear history of respect and support for Hip Hop culture and which share our desire to grow the presence of the Hip Hop culture on television."
DoD(TM) will feature fresh content with themes that change monthly hosted by their own VJ personalities. Programming will include mixtapes and videomix shows; music and sports celebrity-driven documentary series; local market content; short and feature-length films; "old school" classics; fashion and comedy specials; DoD(TM) video personals; exclusive RBK-produced content and more.
For more information about DoD(TM), visit http://www.DoDpresents.com . About DoD(TM)
Launched in November, 2005, DoD(TM) is the first all video-on-demand channel devoted to hip-hop and urban programming. Headquartered in Los Angeles, DoD(TM) is a wholly owned subsidiary of Simmons Lathan Media Group (SLMG), which produces and acquires original urban / hip-hop themed media content for distribution across all media. DoD(TM) is a new grassroots brand and direct channel redefining the way urban media content is developed and distributed to the 45.3 million-plus ethnically diverse urban consumer audience. DoD(TM) Founding Sponsors are long-time supporters of the growth of Hip Hop Culture: Coca-Cola, General Motors and Reebok. The company is also backed by Syndicated Communications and Pacesetter Capital Group, the leading private equity funds in urban media. More information may be found by visiting http://www.DoDpresents.com .
About Clear Channel Entertainment-Properties
Clear Channel Entertainment Properties (CCEP), a division of Clear Channel Entertainment, markets the organization's vast network of assets -- venues; music, motor sports, action sports, and theatrical properties; exclusive special events, exhibitions, and Emmy(R) award-winning television production services -- to corporations seeking unique brand positioning. In addition, Clear Channel Entertainment Properties specializes in creating custom, high-impact marketing programs and special events that provide flexibility for client budget and timing parameters. Services include advertising, strategic marketing and content development, national and local sales programs, product and service launches, and television/broadcast programming. The resources and reach of CCE Properties have already made them among the most sought-after partners for business and consumer marketing in live entertainment today. Parent company Clear Channel Entertainment, a leading producer and marketer of live entertainment events, promotes and/or produces over 32,000 events, attended by more than 69 million people. The company currently owns, operates and/or exclusively books approximately 130 live entertainment venues, including more than 100 in North America and 30 in Europe. More information may be found by visiting http://www.cc.com and http://www.clearchannel.com .
SOURCE Clear Channel Entertainment Properties
CONTACT: Olivia Scott of Clear Channel Entertainment Properties, +1-917-421-5301, or email@example.com ; or Ray Yeung, firstname.lastname@example.org , or Jill Gumberg, email@example.com , both of Brainerd Communicators, Inc., +1-212-986-6667, for Clear Channel Entertainment Properties -0- Nov/11/2005 18:50 GMT