Cola, General Motors and Reebok as Exclusive Founding Partners for Hip Hop and
Urban VOD Service
First All Video-on-Demand Channel Devoted to Urban and Hip-Hop Content Debuts
November 11 on Comcast ON DEMAND
Top Brands to Be Embedded Into Sought-After Urban Market Lifestyle Programming
HOUSTON and LOS ANGELES, Nov. 11 /PRNewswire/ -- DoD(TM) and Clear Channel
Entertainment Properties today announced that it has signed Coca-Cola, General
Motors and Reebok as founding partners for DoD(TM), the first-ever all video-on-demand cable television channel targeting the hip-hop and urban market.
DoD(TM) will launch as a free service on Comcast's ON DEMAND tier on
November 11, 2005.
The Coca-Cola, General Motors and Reebok brands will be featured in
innovative ways that include sponsored programming, VJ personality segment
integration, program presentation credits and branded program listings. These
brands will also be featured in cross-promotional DoD(TM) marketing vehicles,
such as cross-channel television spots, radio, print and online advertising,
direct marketing and exclusive launch events and screenings.
"We've brought together the esteemed brands of Coca-Cola, General Motors
and Reebok with the first-ever on-demand television channel targeting the
influential, multi-cultural and lucrative Hip-Hop audience," said Bruce
Eskowitz, president of Clear Channel Entertainment Properties. "DoD(TM) has
figured out how to embed brands in an authentic manner into urban lifestyle
programming and culture."
Renowned for innovative branded live entertainment, Clear Channel
Entertainment Properties has leveraged its extensive entertainment expertise,
artist and brand relationships to secure the founding partners and support the
launch and roll-out of DoD(TM).
"Until now, there has been a void in hip-hop and urban television
programming that speaks to fans in a real way," said Will Griffin, CEO of
DoD(TM). "We've focused on partnerships with brands that have a clear history
of respect and support for Hip Hop culture and which share our desire to grow
the presence of the Hip Hop culture on television."
DoD(TM) will feature fresh content with themes that change monthly hosted
by their own VJ personalities. Programming will include mixtapes and videomix
shows; music and sports celebrity-driven documentary series; local market
content; short and feature-length films; "old school" classics; fashion and
comedy specials; DoD(TM) video personals; exclusive RBK-produced content and
For more information about DoD(TM), visit http://www.DoDpresents.com .
Launched in November, 2005, DoD(TM) is the first all video-on-demand
channel devoted to hip-hop and urban programming. Headquartered in Los
Angeles, DoD(TM) is a wholly owned subsidiary of Simmons Lathan Media Group
(SLMG), which produces and acquires original urban / hip-hop themed media
content for distribution across all media. DoD(TM) is a new grassroots brand
and direct channel redefining the way urban media content is developed and
distributed to the 45.3 million-plus ethnically diverse urban consumer
audience. DoD(TM) Founding Sponsors are long-time supporters of the growth of
Hip Hop Culture: Coca-Cola, General Motors and Reebok. The company is also
backed by Syndicated Communications and Pacesetter Capital Group, the leading
private equity funds in urban media. More information may be found by
visiting http://www.DoDpresents.com .
About Clear Channel Entertainment-Properties
Clear Channel Entertainment Properties (CCEP), a division of Clear Channel
Entertainment, markets the organization's vast network of assets -- venues;
music, motor sports, action sports, and theatrical properties; exclusive
special events, exhibitions, and Emmy(R) award-winning television production
services -- to corporations seeking unique brand positioning. In addition,
Clear Channel Entertainment Properties specializes in creating custom, high-impact marketing programs and special events that provide flexibility for
client budget and timing parameters. Services include advertising, strategic
marketing and content development, national and local sales programs, product
and service launches, and television/broadcast programming. The resources and
reach of CCE Properties have already made them among the most sought-after
partners for business and consumer marketing in live entertainment today.
Parent company Clear Channel Entertainment, a leading producer and marketer of
live entertainment events, promotes and/or produces over 32,000 events,
attended by more than 69 million people. The company currently owns, operates
and/or exclusively books approximately 130 live entertainment venues,
including more than 100 in North America and 30 in Europe. More information
may be found by visiting http://www.cc.com and http://www.clearchannel.com .
SOURCE Clear Channel Entertainment Properties
Olivia Scott of Clear Channel Entertainment Properties, +1-917-421-5301, or
email@example.com ; or Ray Yeung, firstname.lastname@example.org , or Jill
Gumberg, email@example.com , both of Brainerd Communicators, Inc., +1-212-986-6667, for Clear Channel Entertainment Properties
-0- Nov/11/2005 18:50 GMT
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