Experian Acquires Baker Hill

Acquisition Strengthens Experian's Commitment to the Small-Business Marketplace 
and Extends Reach in Commercial Lending Space 
COSTA MESA, Calif., Aug. 31 /PRNewswire/ -- Experian(R), a global
information solutions company, today announced the acquisition of Baker Hill,
a provider of relationship-management, credit-origination and risk-management
solutions.  By acquiring Baker Hill, Experian strengthens its commitment to
the small-business market and furthers its ability to provide its clients with
business solutions across the entire Customer Life Cycle. 
Baker Hill provides services to more than 1,100 banking, credit union and
financial services clients with installations across the United States.  For
more than 20 years, Baker Hill has been focused on the financial services and
banking industry, delivering integrated solutions that address business
process needs.  The company introduced the first integrated relationship
management solution for bankers and was the first to offer common platforms
for loan origination across the lending process.  Baker Hill's clients draw on
the company's business expertise to improve critical processes and leverage
its commercial loan origination and customer management-solutions as their
enabling technologies. 
"Baker Hill fits perfectly into our long-term business strategy.  By
integrating its software solutions with our data assets and analytics, we are
able to provide our clients with a more comprehensive information platform
that is single-sourced and unmatched in the industry," said Mark Zablan,
president, Experian's Business Information Solutions.  "We are delighted to
have Baker Hill join Experian and look forward to leveraging the many tangible
business synergies and opportunities moving forward." 
Key initiatives of the newly combined company will include deepening the
coverage of Experian's Small Business Credit Share(SM) program and the
continued investment in Baker Hill Advisor(R), the next generation of the
organization's industry-recognized OnePoint(R) solution. 
"Our unwavering focus on the banking industry, dedication to proven
solutions, commitment to client success and our no-excuses philosophy of doing
business will prove to be a real asset to Experian," said Mark Hill, president
of Baker Hill.  "We are pleased to be a part of Experian's Business
Information Solutions, and together we will be able to provide clients with
enhanced offerings and functionality across the small-business lending cycle." 
Baker Hill will operate as a business unit within Experian's Business
Information Solutions division and will be known as Baker Hill, an Experian
company.  The company will continue operations in Carmel, Ind., and current
management and employees will be retained. 
The acquisition is consistent with Experian's global strategy of acquiring
complementary businesses that provide new products, new data or entry into new
vertical or regional markets, while leveraging the core assets of Experian. 
About Experian 
Experian is the global leader in providing value-added information
solutions to organizations and consumers.  It has an unrivaled understanding
of individuals, markets and economies around the world.  Experian provides
information, analytics, decision-making solutions and processing services.  It
assists organizations in understanding their markets and customers and helps
them find, develop and manage profitable customer relationships to make their
businesses more profitable.  Experian promotes greater financial health among
consumers by enabling them to understand, manage and protect their personal
information and helping them control financial aspects of key life events.
Experian works with more than 50,000 clients across diverse industries,
including financial services, telecommunications, health care, insurance,
retail and catalog, automotive, manufacturing, leisure, utilities, e-commerce,
property and government.  A subsidiary of GUS plc with headquarters in
Nottingham, UK, and Costa Mesa, Calif., Experian's 12,000 people in
28 countries support clients in more than 60 countries.  Annual sales exceed
$2.5 billion. 
For more information, visit the company's Web site at www.experian.com. 
The word "Experian" is a registered trademark in the EU and other
countries and is owned by Experian Ltd. and/or its associated companies. 


     Contact:  Roslyn Whitehurst
               Experian Public Relations
               714 830 5578
               roslyn.whitehurst@experian.com




SOURCE  Experian 
CONTACT:
Roslyn Whitehurst of Experian Public Relations, +1-714-830-5578, 
roslyn.whitehurst@experian.com
-0- Aug/31/2005 17:00 GMT