CheetahMail Enhances Industry-Leading Emarketing Solutions Suite with
Integration of Web Site Analytics
NEW YORK, July 5 /PRNewswire/ -- CheetahMail, an Experian Company,
announced today the acquisition of Harvest Solutions, a premier provider of
web site analytics. Through this acquisition, CheetahMail will seamlessly
integrate Harvest's innovative web analysis and reporting software, now called
SiteClarity, with its email platform to help companies effectively manage
customer communication delivered through the internet.
"Harvest Solutions' highly scalable and innovative technology is a natural
extension to CheetahMail's industry leading email platform," said Matthew
Seeley, president of CheetahMail. "As one of the first companies to bring a
fully integrated email marketing and web site analytics solution to market,
CheetahMail now enables clients to gain real-time access to actionable insight
about customer behaviors and interests."
According to a recent JupiterResearch report, "The ROI of Email
Relevance," 41% of marketers plan to deploy tools to incorporate clickstream
into their e-mail targeting tactics in the next 12 months.
CheetahMail will offer its email marketing and SiteClarity web analytics
solution as a fully integrated offering as well as distinct products. In
addition to offering SiteClarity, CheetahMail will continue to maintain its
existing partnerships with other leading web site analytic companies, helping
clients to achieve greater online success.
The acquisition is consistent with Experian's strategy to acquire
complementary technology businesses that add further depth to Experian's broad
product reach. Terms of the acquisition were not announced.
CheetahMail, http://www.cheetahmail.com a leading global online marketing
solutions firm specializing in email marketing and site analytics, serves
category-leading clients in a variety of industry verticals including retail,
technology, financial, entertainment, B2B and travel. CheetahMail's technology
and service offerings are designed for companies that want to increase their
brand equity through customer retention and acquisition management.
CheetahMail, a subsidiary of Experian (http://www.experian.com) was founded in
1998 and has offices in New York City, Los Angeles and London.
About Harvest Solutions
Harvest Solutions, Inc., http://www.harvestsolutions.com headquartered in
Los Angeles, California, develops innovative web analysis and reporting
software, offering the most complete and flexible reporting solution
available. Harvest's Enterprise Reporting Solution (ERS) specifically meets
the needs of large and complex multi-property websites to measure visitor
activity around key site metrics: Traffic Analysis, Search Engine & Campaign
Marketing, Commerce, Site Usability, and Customer Acquisition & Retention.
Information provided by Harvest allows decision makers to effectively analyze
website traffic, and make critical business decisions to improve ROI.
Experian is the global leader in providing value-added information
solutions to organizations and consumers. It has an unrivaled understanding
of individuals, markets and economies around the world.
Experian provides information, analytics, decision-making solutions and
processing services. It assists organizations in understanding their markets
and customers and helps them find, develop and manage profitable customer
relationships to make their businesses more profitable.
Experian promotes greater financial health among consumers by enabling
them to understand, manage and protect their personal information and helping
them control financial aspects of key life events.
Experian works with more than 50,000 clients across diverse industries,
including financial services, telecommunications, health care, insurance,
retail and catalog, automotive, manufacturing, leisure, utilities, e-commerce,
property and government. A subsidiary of GUS plc with headquarters in
Nottingham, UK, and Costa Mesa, Calif., Experian's 12,000 people in 28
countries support clients in more than 60 countries. Annual sales exceed $2.5
For more information, visit the company's Web site at
The word "Experian" is a registered trademark in the EU and other
countries and is owned by Experian Ltd. and/or its associated companies.
Ashley Johnston, +1-212-863-4654, firstname.lastname@example.org
-0- Jul/05/2005 10:30 GMT
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