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Experian Announces New B2B Marketing Triggers


New Program Helps Businesses Improve Response Rates and Reduce Campaign Costs

COSTA MESA, Calif., June 27 /PRNewswire/ -- Experian(R), a global information solutions company and the industry leader in event-based triggering solutions, today announced the availability of B2B Marketing Triggers(SM), the first commercial triggering solution that utilizes both credit and marketing data to maximize campaign results. Leveraging information from Experian's National Business Database, B2B Marketing Triggers helps clients lift response rates and improve the overall performance of their marketing efforts.

"In today's highly competitive environment, b-to-b marketers understand that the more they know about their clients, the better they can develop strategies to target and connect with them," said Mark Zablan, president, Experian's Business Information Solutions. "Event-based triggering products, such as our new B2B Marketing Triggers, are vital to the success of any campaign because they help keep the data fresh and focus the company's marketing dollars on targets that are the most likely to respond to an offer."

B2B Marketing Triggers provide clients with valuable demographic and business credit information that helps them stay competitive. Unlike other list products available in the market today, Experian's B2B Marketing Triggers assists users in identifying changes in a business' demographic information, as well as significant changes in its credit behaviors. Identifying these types of events helps clients highlight businesses that may be in the market for additional services, identify new marketing opportunities and avoid marketing to potentially risky business prospects.

Experian's new triggering solution also delivers monthly changes in a business' attributes such as business address, phone number or contact name, so that users can update their lists in a more timely manner, without having to wait for the long list processing cycle. By utilizing the freshest, most current data in their campaigns, marketers can be assured they are targeting viable candidates to increase their response rates. Additionally, Experian's B2B Marketing Triggers can reduce campaign costs by decreasing the amount of offers that get returned or rejected due to old data.

For more information about B2B Marketing Triggers, visit www.experian.com/b2b or call an Experian sales representative at 800-509-5604.

Experian's Business Information Solutions will be discussing the new B2B Marketing Triggers offering at the Direct Marketing Days (DMDNY) Conference in New York June 28-30, booth #841.

About Experian

Experian is the global leader in providing value-added information solutions to organizations and consumers. It has an unrivaled understanding of individuals, markets and economies around the world.

Experian provides information, analytics, decision-making solutions and processing services. It assists organizations in understanding their markets and customers and helps them find, develop and manage profitable customer relationships to make their businesses more profitable.

Experian promotes greater financial health among consumers by enabling them to understand, manage and protect their personal information and helping them control financial aspects of key life events.

Experian works with more than 50,000 clients across diverse industries, including financial services, telecommunications, health care, insurance, retail and catalog, automotive, manufacturing, leisure, utilities, e-commerce, property and government. A subsidiary of GUS plc with headquarters in Nottingham, UK, and Costa Mesa, Calif., Experian's 12,000 people in 28 countries support clients in more than 60 countries. Annual sales exceed $2.5 billion.

For more information, visit the company's Web site at www.experian.com.

The word "Experian" is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.


     Contact:  Roslyn Whitehurst
               Experian Public Relations
               714 830 5578
               roslyn.whitehurst@experian.com


SOURCE Experian

CONTACT: Roslyn Whitehurst of Experian Public Relations +1-714-830-5578, roslyn.whitehurst@experian.com -0- Jun/27/2005 10:00 GMT

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