Leading Canadian Brewer Taps Into Avaya IP Telephony

Communications Solutions 
Avaya IP Office Solution provides Sleeman/Unibroue with a flexible, 
comprehensive communications architecture 
TORONTO, June 6 /PRNewswire-FirstCall/ -- Sleeman/Unibroue, a leading
brewer and distributor of premium beer, and Avaya Inc. (NYSE: AV), a leading
global provider of business communications applications, services and systems,
today announced that Sleeman/Unibroue has implemented an Avaya IP telephony
network at its new head office. 
Unibroue Inc., the largest micro-brewery in Quebec, was recently acquired
by Guelph, Ontario-based, Sleeman Breweries Ltd.  To communicate efficiently
and effectively to its expanded customer base and more dispersed workforce,
Sleeman/Unibroue needed to upgrade its communications infrastructure. 
With the help of TelTech Service, a Quebec-based Avaya BusinessPartner,
Sleeman/Unibroue identified Avaya IP Office, Avaya's flagship converged voice
and data solution for small and medium sized businesses (SMBs), as the
communications solution to fill the company's requirements.  Since its
implementation, Avaya IP Office has cost-effectively streamlined customer
service processes and provided a consistent, high-quality contact centre
environment that has improved service for both customers and partners. 
"Sleeman/Unibroue is a fast-moving company, and we need to efficiently
serve our growing customer base," said Robert Petrone, systems administrator,
Sleeman/Unibroue. "With Avaya IP Office, we are able to better manage customer
calls and improve internal communications. In addition, network maintenance
time has dropped significantly, which has provided us with a significant ROI." 
Avaya IP Office is also helping Sleeman/Unibroue dramatically improve
productivity and training within its customer contact centre.  The call
recording feature included in the Avaya Call Centre Pro software provides
contact centre managers with greater visibility into how customer requests are
handled, as well as an innovative tool for training and enhanced professional
"With our old communications system, we couldn't track or record customer
calls coming into the contact centre," said Petrone. "The Avaya solution gives
us the means to provide better staff training, which leads to a higher level
of service for our customers." 
By converging its communications infrastructure, Sleeman/Unibroue has
decreased costs by reducing service provider fees and streamlining
communications management and administration.   With Avaya IP Office,
Sleeman/Unibroue now needs only one IT staff member to manage the entire
network. This is a huge improvement over the previous environment where
multiple communications systems that did not easily mesh were complex to
configure and change.  The Avaya IP Office solution also supports multi-site
networks, giving Sleeman/Unibroue the scalability for future growth when the
time is right. 
"Avaya helps small and medium organizations gain access to IP telephony
solutions that can transform their business processes," said Brian Sharwood,
principal analyst, SeaBoard Group.  "Canadian companies are looking seriously
at IP telephony as an opportunity to improve customer service levels and
employee productivity." 
Avaya IP Office offers a variety of business-enhancing features including
unified messaging, voice mail, conferencing, contact centre capabilities,
support for remote workers, and other features that are usually available only
with larger, more complex systems that typically cost more. 
"Avaya Canada is very excited that one of Canada's leading beer
manufacturers has chosen an Avaya IP-enabled solution," says Mario Belanger,
president, Avaya Canada. "Sleeman/Unibroue's decision to implement an Avaya IP
Office solution has put them in a solid position for future growth, while
enhancing their customer service capabilities." 
About Avaya 
Avaya Inc. designs, builds and manages communications networks for more
than 1 million businesses worldwide, including over 90 percent of the FORTUNE
500(R). Focused on businesses large to small, Avaya is a world leader in
secure and reliable Internet Protocol (IP) telephony systems and
communications software applications and services. Driving the convergence of
voice and data communications with business applications -- and distinguished
by comprehensive worldwide services -- Avaya helps customers leverage existing
and new networks to achieve superior business results. For more information
visit the Avaya Web site: http://www.avaya.com . 
About Sleeman Breweries Ltd. 
Sleeman Breweries Ltd. is the largest brewer and distributor of premium
beer in Canada and the third-largest brewer in the country overall. Recent
business transactions in the Canadian brewery sector position Sleeman
Breweries Ltd. as the largest 100% Canadian-owned brewery. In June 2004,
Sleeman Breweries acquired Unibroue inc., the largest microbrewery in Quebec
and one of the 20 largest in North America, and created Sleeman Unibroue Inc.
This acquisition has enabled Sleeman Breweries to increase its production
capacity in eastern Canada and to add to the existing line of Sleeman products
a number of top-quality beer brands with a large and loyal following. Sleeman
Unibroue Inc. currently employs more than 280 people and owns the facilities
of Brasserie Unibroue in Chambly, as well as four distribution centres in
Quebec. Sleeman Unibroue brews distinctive brands, including La Blanche de
Chambly, La Maudite, La Fin du Monde, Raftman, Trois Pistoles, and L'Ephemere,
as well as Sleeman's Silver Creek. Sleeman Unibroue also markets and
distributes world-class imported products, including Guinness, Grolsch,
Kronenbourg, Sapporo, and Pilsner . 
About TelTech Service 
Teltech Service is a full-service provider of business telephone systems
solutions based in the greater Montreal area. Since 1986, Teltech Service has
built a reputation as a company focused on its number one priority, the
client.  Our team is committed to offer our clients the utmost quality,
customized solutions, and personalized service.  For more information, please
visit the Teltech Service site: http://www.teltech.ca 

SOURCE  Avaya Inc. 
Media - Deb Kline, +1-908-953-6179, klined@avaya.com, or Investors - Matt 
Booher, +1-908-953-7500, mbooher@avaya.com, both of Avaya; or Robert Petrone of 
-0- Jun/06/2005 11:15 GMT
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