PhatNoise to Drive Family Entertainment Into General Motor's New Line of
Crossover Sports Vehicles
General Motors' Mobile Digital Media Player Offers Customers an Industry-Leading Entertainment Vehicle
LOS ANGELES, May 12 /PRNewswire/ -- PhatNoise, an innovator in bringing
digital media to the automobile, today announced industry-leading partnerships
with Nickelodeon Networks, the number-one entertainment brand for kids, and
video games publisher Capcom. The new partners will provide favorite
television programming and classic video games, respectively, as part of
General Motors' new segment-exclusive Mobile Digital Media Player, powered by
The new digital multimedia system, with on-board content from Nickelodeon,
Noggin and Nicktoons networks, Capcom and other leading content providers, is
launching now in Chevrolet's 2005 Uplander, and later this year in crossover
sport vehicles from GM brands Saturn, Buick and Pontiac.
"We are excited to work with a leading-edge technology company and these
top-tier entertainment companies to make access to the world of digital family
entertainment in the car a reality," said Craig Scruggs, Marketing Manager for
the Chevy Uplander. "We are very happy to offer PhatNoise -- such an
innovative technology -- to our customers."
GM's Mobile Digital Media Player, powered by PhatNoise, includes a 40GB
hard drive, which will come pre-loaded with premium content packages from the
company's new partners. New owners will enjoy a two-hour sample package of
popular Nickelodeon television shows such as SpongeBob SquarePants and The
Fairly OddParents, 64 Zoo Lane and Oobi from Noggin, and Corneil & Bernie from
Nicktoons, and a separate package of classic arcade games from Capcom. Music
tracks from current PhatNoise partners eMusic and EMI Recorded Music, as well
as spoken word content from Audible.com, will also be included free with the
Multiple packages of additional games or additional television content are
stored securely on the system, so consumers can purchase, unlock and enjoy
more programming at their convenience. Priced at $19.95 each, the additional,
packages from each of the new partners are easily accessed using the included
"PhatNoise and its partners have also created a first-of-its kind approach
to distributing new shows and games to consumers," said Sharon Graves,
President and CEO of PhatNoise. "One simple payment transaction on the home
PC, and this additional content is unlocked instantly. No downloading or
"Nickelodeon is excited to lend its networks' programming to innovative
technology such as this new system from PhatNoise," commented Stephen
Youngwood, Senior Vice President, Nickelodeon and Viacom Entertainment
Products. "We aim to provide kids an opportunity to connect with their
favorite Nickelodeon, Noggin and Nicktoons characters wherever they may be.
This partnership with General Motors and PhatNoise allows us to do just that."
"Capcom Entertainment is pleased to work with GM and PhatNoise to
distribute our classic gaming content through a unique in-vehicle
entertainment system that expands our audience reach to family members of all
ages," said Hiroshi Tobisawa, president, Capcom Entertainment.
Pricing and Availability
The new PhatNoise system is standard equipment on the new 2005 Chevrolet
Uplander LT Entertainer model which is priced at $29,455. Pricing for 2006
models will be announced at a later date.
PhatNoise Inc. is a leading innovator in the drive to create seamless
automotive access to the digital world. The company's advanced platforms and
software for digital media offer complete solutions for introducing digital
content into the automobile to enhance the consumer entertainment experience.
PhatNoise creates products and technology for license and distribution by
leading partners in the automotive and consumer electronics industries
including Kenwood, Volkswagen and General Motors.
For more information on PhatNoise and its technologies and products, visit
About General Motors
General Motors Corp. (NYSE: GM), the world's largest automaker, has been
the global industry sales leader since 1931. Founded in 1908, GM today employs
about 321,000 people around the world. It has manufacturing operations in 32
countries and its vehicles are sold in 200 countries. In 2004, GM sold nearly
9 million cars and trucks globally, up 4 percent and the second-highest total
in the company's history. GM's global headquarters are at the GM Renaissance
Center in Detroit. More information on GM can be found at www.gm.com.
About Nickelodeon Networks
Nickelodeon, now in its 26th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and
production in the United States and around the world, plus consumer products,
online, recreation, books, magazines and feature films. Nickelodeon's U.S.
television network is seen in more than 89 million households and has been the
number-one-rated basic cable network for more than nine consecutive years.
Nickelodeon and all related titles, characters and logos are trademarks of
Viacom International Inc.
NOGGIN is the commercial-free, educational network for preschoolers owned
by Nickelodeon. NOGGIN currently reaches 43 million households via cable,
digital cable and satellite tv. NOGGIN, which airs from 6:00 a.m. to
6:00 p.m. (ET), is like preschool on tv, with educational programming both
on-air and online. NOGGIN and all related titles, characters and logos are
trademarks of Viacom International Inc.
Nicktoons' 24-hour schedule features a roster of hits that have defined
kids' and animation lovers' TV for more than 10 years. Nicktoons showcases a
wide variety of favorites from Nickelodeon's vast library of more than 2,200
hours of animated programming, offering fans an ongoing marathon of Nicktoon
classics such as Doug, Rugrats, Invader Zim and Ahhh! Real Monsters, mixed
with current favorites including SpongeBob SquarePants, The Fairly OddParents,
The Wild Thornberrys and As Told by Ginger as well cutting edge properties
from around the world such as Corneil & Bernie and Kaput & Zosky.
Nicktoons, and all related titles and logos are property of Viacom, Inc.
Capcom is a leading worldwide developer, publisher and distributor of
interactive entertainment. Founded in 1983, the company has created world
renowned franchises including Resident Evil, Street Fighter, Mega Man, Breath
of Fire, Devil May Cry and the Onimusha series. Headquartered in Osaka,
Japan, the company maintains operations in the U.S., United Kingdom, Germany,
Tokyo and Hong Kong. More information about Capcom and its products can be
found on the company's web site at www.capcom.com.
Capcom, Mega Man, Resident Evil, Onimusha, Devil May Cry and Breath of
Fire are either registered trademarks or trademarks of Capcom Co., Ltd., in
the U.S. or other countries. Street Fighter is a registered trademark of
Capcom U.S.A., Inc. "PlayStation" and the "PS" Family logo are registered
trademarks of Sony Computer Entertainment Inc. All rights reserved. All
other marks are the property of their respective owners.
SOURCE PhatNoise Inc.
Jonalyn Morris, PhatNoise, +1-310-473-4147; Joanna Roses, Nickelodeon, +1-212-846-7326; or Carolyn Normandin, Chevrolet, +1-313-667-4079
-0- May/12/2005 13:00 GMT
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