Awareness of Drug Discount Programs for Those with Low Incomes

is Relatively Low Among U.S. Adults as Compared to Discount Programs for Seniors 
Of Those Respondents Who Have Signed Up for a Discount Drug Card, the Majority 
Are Satisfied With Their Card Experience 
ROCHESTER, N.Y., Jan. 28 /PRNewswire/ -- While nearly two-thirds (65%) of
U.S. adults have heard of prescription drug discount cards for seniors that
cover drugs from many different companies, there is relatively low awareness
of prescription drug programs that assist lower income adults with the costs
of medication. Only one-third (32%) of all adults have heard of patient
assistance programs offered by some pharmaceutical companies to subsidize the
costs of medications for lower income patients. Even fewer adults (20%) are
aware of Together Rx, a drug discount card for lower income people offered by
a coalition of pharmaceutical companies. 
These are some of the results of a Harris Interactive(R) poll of 2,441
U.S. adults conducted online between January 18 and 20, 2005 for the Wall
Street Journal Online's Health Industry Edition. 
Despite low awareness levels of discount drug programs for those with
lower incomes, nearly one quarter (24%) of adults aged 18 to 64 are interested
in or have already signed up for a drug discount card. Response to discount
drug programs for seniors has been somewhat similar with 26 percent of adults
aged 65 and over being interested in or having already signed up for this
benefit. 
"While awareness of discount drug programs isn't necessarily widespread
among the American public, there is some good news for the Centers for
Medicare and Medicaid and the pharmaceutical industry these days," says
Katherine Binns, senior vice president of Health Care Research for Harris
Interactive. "The majority of respondents who have signed up for prescription
drug discount cards, including Medicare discount cards and the programs
offered by pharmaceutical companies, are satisfied with their experience using
these cards." 
Specifically, of those respondents who have signed up for drug discount
cards, 73 percent aged 18 to 64 and 66 percent aged 65 and over report
satisfaction with their experience using their card. However, most respondents
aged 65 and over who reported dissatisfaction, said they were "very
dissatisfied" (23%) rather than only "somewhat dissatisfied" (3%) with their
experience -- of possible concern to the card providers. 


                                   TABLE 1
                PUBLIC AWARENESS OF PRESCRIPTION DRUG PROGRAMS
    "Have you heard about any of the following types of prescription drug
         programs? Please check all programs that you have heard of."
    Base: All Adults
                                All                     Age
                               Adults 18-24  25-29 30-39  40-49 50-64    65+
                                 %      %      %     %      %     %      %
    Prescription drug discount
     cards for seniors that
     cover from many different
     companies                   65     55     61    56     64    71     81
    Patient assistance
     programs offered by a
     particular pharmaceutical
     company to subsidize the
     costs of their
     medications for lower
     income patients             32     21     21    23     34    37     52
    Together Rx, a drug
     discount card for lower
     income people, offered
     by a coalition of
     pharmaceutical
     companies                   20     15     19    13     19    23     30
                                   TABLE 2


  SENIORS' EXPERIENCE WITH MEDICARE PRESCRIPTION DRUG DISCOUNT CARDS
 "As of this month, Medicare beneficiaries can use prescription drug discount   
cards to help reduce their expenses for prescription medications. Which 


                     statement below best describes you?"
    Base: Adults Aged 65 or Older
                                                                   Adults
                                                                  Aged 65+
                                                                      %
    Interested in/signed up for a discount card (Net)                 26
        I have signed up for a drug discount card for seniors         10
        I have looked for information about drug discount cards,
         but I haven't signed up for one                               9
        I plan to look for information about drug discount
         cards, but I haven't done it yet                              7
    No interest in discount cards (Net)                               74
        I am not interested in a drug discount card                   12
        I already have prescription drug coverage so I don't
         need a drug discount card                                    62
                                   TABLE 3


         LOWER INCOME ADULTS' EXPERIENCE WITH DISCOUNT CARDS
"Pharmaceutical companies offer drug discount cards for lower income people to
help reduce their expenses for prescription medications. Which statement below   


                     best describes you personally?"
    Base: Adults Aged 18-64
                                                                   Adults
                                                                 Aged 18-64
                                                                      %
    Interested in/signed up for a discount card (Net)                 24
        I have signed up for a drug discount card                      2
        I have looked for information about drug discount cards,
         but I haven't signed up for one                               3
        I plan to look for information about drug discount cards
         in the future, but I haven't done it yet                      9
        I am interested in a drug discount card, but I do not
         meet the qualification criteria                              10
    No interest / don't need discount cards (Net)                     76
        I am not interested in a drug discount card                   19
        I have prescription drug coverage so I don't need a drug
         discount card                                                57
                                   TABLE 4


            CONSUMER SATISFACTION WITH DRUG DISCOUNT CARDS 
"Based on your experience to-date, how satisfied are you with your drug 


                               discount card?"
    Base: Have Signed Up for a Drug Discount Card*
                                                     Adults        Adults
                                                   Aged 18-64*    Aged 65+*
                                                        %             %
    Satisfied (Net)                                     73            66
        Very satisfied                                  38            39
        Somewhat satisfied                              35            28
    Dissatisfied (Net)                                  20            26
        Somewhat dissatisfied                           10             3
        Very dissatisfied                               10            23
    Don't know, haven't used it yet                      7             7
    Note: Percentages may not add up exactly to 100% due to rounding.
    * Very small base.
    J011805
    Q705, Q710, Q715, Q720


Downloadable PDFs of Wall Street Journal Online/Harris Interactive
Health-Care Polls are posted at
http://www.harrisinteractive.com/news/newsletters_wsj.asp. 
Methodology 
This poll was conducted online in the U.S. between January 18 and 20, 2005
among a nationwide cross section of 2,441 adults aged 18 and older.   Figures
for age, sex, race/ethnicity, education, income and region were weighted where
necessary to align with population proportions. Propensity score weighting was
also used to adjust for respondents' propensity to be online. 
In theory, with probability samples of this size, one could say with 95
percent certainty that the results have a sampling error of plus or minus 3
percentage points.  Sampling errors for the following sub-samples: adults aged
18-64 (2,072), adults aged 65 and older (369), adults aged 18-64 who have
signed up for a drug discount card (40) and adults aged 65 and older who have
signed up for a drug discount card (35) are higher and vary. Unfortunately,
there are several other possible sources of error in polls or surveys that are
probably more serious than theoretical calculations of sampling error. This
includes refusals to be interviewed (non-response), question wording and
question order, and weighting. It is impossible to quantify the errors that
may result from these factors. This online sample was not a probability
sample. 
These statements conform to the principles of disclosure of the National
Council on Public Polls. 
About the Survey 
The Wall Street Journal Online/Harris Interactive Health-Care Poll is an
exclusive poll that is published in the award-winning Health Industry Edition
of The Wall Street Journal Online at http://www.wsj.com/health. 
About The Wall Street Journal Online 
The Wall Street Journal Online at WSJ.com, published by Dow Jones &
Company (NYSE: DJ; http://www.dowjones.com), offers authoritative analysis,
breaking news and commentary from top industry journalists. Launched in 1996,
the Online Journal is the largest paid subscription news site on the Web, with
more than 689,000 subscribers world-wide. The Online Journal provides in-depth
business news and financial information 24 hours a day, seven days a week,
with insight and analysis, including breaking business and technology news and
analysis from around the world. It draws on the Dow Jones network of more than
1,500 reporters and editors -- the largest staff of business and financial
journalists in the world. For the second consecutive year in 2003, the Online
Journal received a WebAward for the "Best Newspaper Web Site" and was also
cited by Yahoo! Internet Life magazine as the "Best Business News" site (2002
& 2001). 
About Dow Jones & Company 
In addition to The Wall Street Journal and its international and online
editions, Dow Jones & Company (NYSE: DJ; http://www.dowjones.com) also
publishes Barron's and the Far Eastern Economic Review, Dow Jones Newswires,
Dow Jones Indexes and the Ottaway group of community newspapers. Dow Jones is
co-owner with Reuters Group of Factiva, with Hearst of SmartMoney and with NBC
of the CNBC television operations in Asia and Europe. Dow Jones also provides
news content to CNBC and radio stations in the U.S. 
About Harris Interactive(R) 
Harris Interactive Inc. (http://www.harrisinteractive.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N.Y.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application. Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results. 
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U.S. offices and wholly owned
subsidiaries: London-based HI Europe (http://www.hieurope.com), Paris-based
Novatris (http://www.novatris.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide (http://www.wirthlinworldwide.com), a
Reston, Virginia-based research and consultancy firm ranked 25th largest in
the world, and through an independent global network of affiliate market
research companies. EOE M/F/D/V 
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http://www.harrispollonline.com. 


    Press Contacts:
    Nicole C. Pyhel
    The Wall Street Journal Online
    609-520-4057
    Nancy Wong
    Harris Interactive
    585-214-7316
    Kelly Gullo
    Harris Interactive
    585-214-7172
    Harris Interactive Inc. 01/05



SOURCE  Harris Interactive 
CONTACT:
Nicole C. Pyhel, The Wall Street Journal Online, +1-609-520-4057; Nancy Wong, 
+1-585-214-7316, or Kelly Gullo, +1-585-214-7172, both of Harris Interactive
-0- Jan/28/2005 16:39 GMT
 
 
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