Platform for GM
SiRFstarIIt(TM) Chipset Provides Location and Navigation Functions for GM's
Next-Generation OnStar System
SAN JOSE, Calif., Oct. 18 /PRNewswire-FirstCall/ -- SiRF Technology, Inc.
(Nasdaq: SIRF), a leading supplier of GPS enabled location technology,
announced today that its SiRFstarIIt GPS chipset has been chosen for LG
Electronics' new telematics platform for General Motors' OnStar System. The
SiRFstarIIt solution will deliver the GPS location technology for LG's
Telematics Control Unit (TCU) to enable the best possible locate and navigate
capabilities in a small cost-effective footprint.
A leading wireless handset provider, LG Electronics is entering the
in-vehicle telematics market with a prestigious design win with General Motors
for its OnStar program, the world's highest volume telematics system. LG's TCU
will provide in-vehicle safety, security, and information services for the
OnStar system, using GPS and wireless technologies. LG's products will be
installed in General Motors' vehicles as early as 2005.
"SiRF's global leadership experience in GPS technology supports LG's
strategy to penetrate the worldwide automotive markets," said Soung Hyun Um,
vice president and director of Digital Media Research Lab at LG Electronics.
"We are very pleased to partner with such a responsive supplier who offers
market leading GPS performance as well as the support infrastructure needed to
address the automotive market."
"This is one of our most significant and strategic design wins as it
enables SiRF to greatly expand our presence in the fast-growing market for
in-vehicle telematics systems with partners like LG," said Kanwar Chadha,
founder and vice president of marketing for SiRF Technology. "General Motors
just announced plans to increase production of OnStar-equipped GM vehicles to
three million units for the 2006 model year, highlighting the increasing
importance of this in-vehicle safety, security and communications service."
SiRFstarIIt: Solution of Choice for Automobile Navigation & Telematics
The SiRFstarIIt chipset is designed specifically to deliver the most
cost-effective, powerful, and accurate GPS and dead reckoning performance
available today for automobile navigation applications. As a "tracker
solution," SiRFstar IIt separates the real-time critical and non real-time
critical tasks between the dedicated GPS chipset and the host CPU, thus
dramatically simplifying the integration of GPS navigation software on the
host system. SiRFstarIIt significantly lowers overall system level costs by
utilizing spare memory and CPU resources of the host CPU system, and
simplifying the printed circuit board (PCB) layout.
The SiRFstarIIt solution includes a GPS tracking engine, which obtains and
tracks satellite signals, integrated with an on-chip analog to digital
converter (ADC); an RF receiver IC; and the accompanying SiRFNav or SiRFDrive
software to compute position, time and velocity. The optional SiRFDrive
software combines GPS and dead reckoning measurements to provide continuous
and accurate navigation in even the most challenging operating environments
such as in covered parking lots, tunnels and in urban canyons. This dead
reckoning data optimizes and cross-checks the GPS function, resulting in one
of the most accurate location solution available today for automotive
About LG Electronics, Inc.:
LG Electronics, Inc. (CEO: S.S. Kim) was established in 1958 as the
pioneer in the Korean consumer electronics market. The company is a major
global force in electronics and information and communications products with
more than 64,000 employees working in 75 overseas subsidiaries and marketing
units around the world. With annual total revenues of more than US $29.9
billion (consolidated), LG Electronics is comprised of three main business
companies: Digital Display & Media, Digital Appliance, and Telecommunication
Equipment & Handset.
LG Electronics' goal is to enable the intelligent networking of digital
products that will make consumers' lives better than ever. For more
information, please visit www.lge.com.
About SiRF Technology:
SiRF Technology Holdings, Inc. develops and markets semiconductor and
software products that are designed to enable location-awareness utilizing GPS
and other location technologies in high-volume mobile consumer devices and
commercial applications. SiRF's technology has been integrated into mobile
consumer devices such as automobile navigation systems, mobile phones, PDAs,
GPS-based peripherals and handheld GPS navigation devices, and into commercial
applications such as asset tracking devices and fleet management systems. SiRF
markets and sells its products in four target platforms: automotive, consumer
electronics, mobile computing, and wireless devices. Founded in 1995, SiRF is
headquartered in San Jose, Calif., and has sales offices, design centers and
research facilities around the world. The company trades on the NASDAQ Stock
Exchange under the symbol SIRF. Additional information about SiRF and its
Location Technology solutions can be found at www.sirf.com.
Except for the historical information contained herein, the matters set
forth in this press release, including, but not limited to, statements
regarding the anticipated features, performance and benefits of the
SiRFStarIIt high performance GPS technology, LG's Telematics Control Unit
(TCU) and the potential for SiRF to expand its presence in the market for
in-vehicle telematics systems, are forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. Words such
as "expected," "believes," "anticipates," "plans," "expects," "will,"
"predicts," "designed to" and similar expressions are intended to identify
forward-looking statements. These statements are not guarantees of future
performance and reported results should not be considered as an indication of
future performance. SiRF's actual results could differ materially from those
discussed in these forward-looking statements as a result of risks and
uncertainties, including, among others, the market for GPS-based location
awareness capabilities, our ability to keep pace with rapid technological
change, the semiconductor industry, international operations and our ability
to compete, and other risks and uncertainties discussed in the Company's
Quarterly Report on Form 10-Q for the quarter ended June 30, 2004 and from
time to time in SiRF's SEC reports. These forward-looking statements speak
only as of the date hereof. We do not undertake any obligation to update
NOTE: SiRF Technology and the SiRF logo are registered trademarks of SiRF
Technology, Inc. SiRFstarIIt is a trademark of SiRF Technology, Inc. Other
trademarks are property of their respective companies.
SOURCE SiRF Technology, Inc. /CONTACT: Lori Evans of Evans Public Relations, +1-650-595-8776, or
mobile, +1-650-759-1265, or email@example.com, for SiRF Technology, Inc.;
or Rebecca DiCorti of SiRF Technology, Inc., +1-408-392-8422, or
/Web site: http://www.lge.com /
/Web site: http://www.sirf.com /
CO: SiRF Technology, Inc.; LG Electronics, Inc.
IN: AUT CPR STW TLS
-0- Oct/19/2004 3:00 GMT
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