SiRF GPS Powers LG Electronics' Next-Generation Telematics

                     Platform for GM                              OnStar System  SiRFstarIIt(TM) Chipset Provides Location and Navigation Functions for GM's                      Next-Generation OnStar System    SAN JOSE, Calif., Oct. 18 /PRNewswire-FirstCall/ -- SiRF Technology, Inc. (Nasdaq: SIRF), a leading supplier of GPS enabled location technology, announced today that its SiRFstarIIt GPS chipset has been chosen for LG Electronics' new telematics platform for General Motors' OnStar System.  The SiRFstarIIt solution will deliver the GPS location technology for LG's Telematics Control Unit (TCU) to enable the best possible locate and navigate capabilities in a small cost-effective footprint.  A leading wireless handset provider, LG Electronics is entering the in-vehicle telematics market with a prestigious design win with General Motors for its OnStar program, the world's highest volume telematics system. LG's TCU will provide in-vehicle safety, security, and information services for the OnStar system, using GPS and wireless technologies. LG's products will be installed in General Motors' vehicles as early as 2005.  "SiRF's global leadership experience in GPS technology supports LG's strategy to penetrate the worldwide automotive markets," said Soung Hyun Um, vice president and director of Digital Media Research Lab at LG Electronics. "We are very pleased to partner with such a responsive supplier who offers market leading GPS performance as well as the support infrastructure needed to address the automotive market."  "This is one of our most significant and strategic design wins as it enables SiRF to greatly expand our presence in the fast-growing market for in-vehicle telematics systems with partners like LG," said Kanwar Chadha, founder and vice president of marketing for SiRF Technology. "General Motors just announced plans to increase production of OnStar-equipped GM vehicles to three million units for the 2006 model year, highlighting the increasing importance of this in-vehicle safety, security and communications service."    SiRFstarIIt: Solution of Choice for Automobile Navigation & Telematics Applications  The SiRFstarIIt chipset is designed specifically to deliver the most cost-effective, powerful, and accurate GPS and dead reckoning performance available today for automobile navigation applications.  As a "tracker solution," SiRFstar IIt separates the real-time critical and non real-time critical tasks between the dedicated GPS chipset and the host CPU, thus dramatically simplifying the integration of GPS navigation software on the host system.  SiRFstarIIt significantly lowers overall system level costs by utilizing spare memory and CPU resources of the host CPU system, and simplifying the printed circuit board (PCB) layout.  The SiRFstarIIt solution includes a GPS tracking engine, which obtains and tracks satellite signals, integrated with an on-chip analog to digital converter (ADC); an RF receiver IC; and the accompanying SiRFNav or SiRFDrive software to compute position, time and velocity.  The optional SiRFDrive software combines GPS and dead reckoning measurements to provide continuous and accurate  navigation in even the most challenging operating environments such as in covered parking lots, tunnels and in urban canyons.  This dead reckoning data optimizes and cross-checks the GPS function, resulting in one of the most accurate location solution available today for automotive applications.    About LG Electronics, Inc.:  LG Electronics, Inc. (CEO: S.S. Kim) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 75 overseas subsidiaries and marketing units around the world.  With annual total revenues of more than US $29.9 billion (consolidated), LG Electronics is comprised of three main business companies:  Digital Display & Media, Digital Appliance, and Telecommunication Equipment & Handset.  LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information, please visit www.lge.com.    About SiRF Technology:  SiRF Technology Holdings, Inc. develops and markets semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies in high-volume mobile consumer devices and commercial applications. SiRF's technology has been integrated into mobile consumer devices such as automobile navigation systems, mobile phones, PDAs, GPS-based peripherals and handheld GPS navigation devices, and into commercial applications such as asset tracking devices and fleet management systems. SiRF markets and sells its products in four target platforms:  automotive, consumer electronics, mobile computing, and wireless devices. Founded in 1995, SiRF is headquartered in San Jose, Calif., and has sales offices, design centers and research facilities around the world. The company trades on the NASDAQ Stock Exchange under the symbol SIRF. Additional information about SiRF and its Location Technology solutions can be found at www.sirf.com.    FORWARD-LOOKING STATEMENTS:  Except for the historical information contained herein, the matters set forth in this press release, including, but not limited to, statements regarding the anticipated features, performance and benefits of the SiRFStarIIt high performance GPS technology, LG's Telematics Control Unit (TCU) and the potential for SiRF to expand its presence in the market for in-vehicle telematics systems, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Words such as "expected," "believes," "anticipates," "plans," "expects," "will," "predicts," "designed to" and similar expressions are intended to identify forward-looking statements.  These statements are not guarantees of future performance and reported results should not be considered as an indication of future performance.  SiRF's actual results could differ materially from those discussed in these forward-looking statements as a result of risks and uncertainties, including, among others, the market for GPS-based location awareness capabilities, our ability to keep pace with rapid technological change, the semiconductor industry, international operations and our ability to compete, and other  risks and uncertainties discussed in  the Company's Quarterly Report on Form 10-Q for the quarter ended June 30, 2004 and from time to time in SiRF's SEC reports. These forward-looking statements speak only as of the date hereof. We do not undertake any obligation to update forward-looking statements.    NOTE:  SiRF Technology and the SiRF logo are registered trademarks of SiRF Technology, Inc.  SiRFstarIIt is a trademark of SiRF Technology, Inc. Other trademarks are property of their respective companies.     SOURCE  SiRF Technology, Inc. /CONTACT:  Lori Evans of Evans Public Relations, +1-650-595-8776, or mobile, +1-650-759-1265, or lori@evanspartners.com, for SiRF Technology, Inc.; or Rebecca DiCorti of SiRF Technology, Inc., +1-408-392-8422, or rdicorti@sirf.com/        /Web site:  http://www.lge.com /     /Web site:  http://www.sirf.com /   (SIRF)  CO:  SiRF Technology, Inc.; LG Electronics, Inc. ST:  California IN:  AUT CPR STW TLS SU:  LIC -0- Oct/19/2004  3:00 GMT    
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