Lifecycle Management a Reality Provides Step-by-Step Method To Realize Value With PTC's Product Development System NEEDHAM, Mass., Nov. 24 /PRNewswire-FirstCall/ -- PTC (Nasdaq: PMTC), The Product Development Company(TM), announced today it has updated its popular Product First Roadmap, the industry's first detailed product development strategy roadmap for manufacturing companies. PTC developed the initial Product First Roadmap to help companies understand how to improve their businesses by focusing on nine specific product development strategies and initiatives to stimulate overall growth and profitability. The enhanced Roadmap gives companies an approachable, incremental way to achieve effective product lifecycle management by deploying a proven and tested product development system to improve their product development processes. "Our customers were extremely excited about the way the first Roadmap helped them identify and clarify the value of product lifecycle management to their organizations," said PTC Chief Product Officer and EVP James Heppelmann. "They recognized product development as a strategic competitive lever that can generate sustainable and repeatable value for their businesses. The enhanced roadmap provides clarity and guidance for the execution of these strategies. "But our customers wanted to know what the next step was -- how to go the final mile and actually realize the value they had identified," Heppelmann added. "The Product First Roadmap now provides the direction for that last step." Building on the strategic foundation of the initial roadmap, Version 2.0 defines seven process fundamentals that must be addressed to optimize product development: * digital model definition, * digital product data management, * change management, * configuration management, * product development collaboration, * project management and execution, * release to manufacturing. For more information on these seven process fundamentals for optimizing product development, go to www.ptc.com/go/pfroadmap. "When we first reviewed the roadmap, we discovered that we could easily locate our business strategies within it," said John Dean, Executive Vice President of Global eBusiness and Chief Information Officer for Steelcase Inc. "The Product First Roadmap has provided Steelcase with an essential guide to realizing the value within product development." In building and extending the Product First Roadmap, PTC relied on a number of internal research projects as well as public research from leading third-party organizations such as the Product Development and Management Association (PDMA). The PDMA is a not-for-profit organization that manages the industry's longest-running product development survey. The survey was introduced in 1968 and has been managed by the PDMA since 1990. One of the key best practices identified in PDMA research is that when product development projects are systemically connected with strategy they are two to three times more successful in translating product concepts into commercial successes. This best practice applies to both large and small companies and across industry segments. To gain a broader, deeper understanding of today's product development challenges and obstacles, PTC is a sponsor of PDMA's 2003 survey. "By enabling us to link strategy with execution, the Product First Roadmap has validated our vision and identifies the tools we need to deliver high quality products rapidly," said Jim Stathopoulos, Quality Systems Manager of Plug Power, a developer of energy systems. "This update takes the Product First Roadmap from the theoretical to the practical," said Heppelmann. "It presents companies with a systematic, approachable and incremental way to realize the value they identified within the Roadmap. By solidly connecting the strategic planning process with the actual execution of product development, the Product First Roadmap ultimately brings product development into the heart of the enterprise while providing low cost, low risk implementation." About PTC PTC (Nasdaq: PMTC) develops, markets, and supports software solutions that help manufacturers win with superior products. PTC is the world's largest software company with a total commitment to product development. The company services more than 36,000 customers worldwide. Further information on PTC is available at http://www.ptc.com. Except for the historical information contained herein, matters discussed in this news release may constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those projected. These include: the success of our initiatives to facilitate our customer's understanding of the benefits of our PLM solutions, including return on investment and value creation; our ability to realize revenue from the larger, strategic business opportunities we are pursuing as well as from our point solutions based on Windchill technology; the success of our partnering, distribution and customer satisfaction initiatives; the success of our Windchill integrated solutions strategy initiatives and our efforts to successfully compete in the MCAD industry by differentiating our MCAD offerings by targeting synergies with Windchill; the success of our cost reduction initiatives; and the effects of a weakening economy which may impact the overall demand for software and related services; as well as other risks and uncertainties detailed from time to time in reports filed by PTC with the Securities and Exchange Commission, including the Company's most recent reports on Form 10-K and 10-Q. PTC and its logo, Product First, The Product Development Company, Product Development Means Business, Create Collaborate Control, Pro/ENGINEER, Windchill, and all PTC product names and logos are trademarks or registered trademarks of Parametric Technology Corporation or its subsidiaries in the United States and in other countries. Contact Information: Joe Gavaghan Meredith Mendola PTC Global Public Relations PTC Investor Relations 718-370-5074 781-370-6151 email@example.com firstname.lastname@example.org SOURCE PTC -0- 11/24/2003 /CONTACT: Joe Gavaghan, Global Public Relations, +1-718-370-5074, email@example.com, or Meredith Mendola, Investor Relations, +1-781-370-6151, firstname.lastname@example.org both of PTC/ /Web site: http://www.ptc.com/ (PMTC) CO: PTC ST: Massachusetts IN: CPR STW SU: PDT -0- Nov/24/2003 13:00 GMT
PTC's Enhanced Product First(R) Roadmap Makes Strategic Product
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