PTC's Enhanced Product First(R) Roadmap Makes Strategic Product

                         Management a Reality 
Provides Step-by-Step Method To Realize Value With PTC's Product Development 
  NEEDHAM, Mass., Nov. 24 /PRNewswire-FirstCall/ -- PTC (Nasdaq: PMTC), The
Product Development Company(TM), announced today it has updated its popular
Product First Roadmap, the industry's first detailed product development
strategy roadmap for manufacturing companies. 
PTC developed the initial Product First Roadmap to help companies
understand how to improve their businesses by focusing on nine specific
product development strategies and initiatives to stimulate overall growth and
The enhanced Roadmap gives companies an approachable, incremental way to
achieve effective product lifecycle management by deploying a proven and
tested product development system to improve their product development
"Our customers were extremely excited about the way the first Roadmap
helped them identify and clarify the value of product lifecycle management to
their organizations," said PTC Chief Product Officer and EVP James Heppelmann.
"They recognized product development as a strategic competitive lever that can
generate sustainable and repeatable value for their businesses.  The enhanced
roadmap provides clarity and guidance for the execution of these strategies. 
"But our customers wanted to know what the next step was -- how to go the
final mile and actually realize the value they had identified," Heppelmann
added.  "The Product First Roadmap now provides the direction for that last
Building on the strategic foundation of the initial roadmap, Version 2.0
defines seven process fundamentals that must be addressed to optimize product

      * digital model definition,
    * digital product data management,
    * change management,
    * configuration management,
    * product development collaboration,
    * project management and execution,
    * release to manufacturing.

  For more information on these seven process fundamentals for optimizing
product development, go to 
"When we first reviewed the roadmap, we discovered that we could easily
locate our business strategies within it," said John Dean, Executive Vice
President of Global eBusiness and Chief Information Officer for Steelcase Inc.
"The Product First Roadmap has provided Steelcase with an essential guide to
realizing the value within product development." 
In building and extending the Product First Roadmap, PTC relied on a
number of internal research projects as well as public research from leading
third-party organizations such as the Product Development and Management
Association (PDMA).  The PDMA is a not-for-profit organization that manages
the industry's longest-running product development survey.  The survey was
introduced in 1968 and has been managed by the PDMA since 1990. 
One of the key best practices identified in PDMA research is that when
product development projects are systemically connected with strategy they are
two to three times more successful in translating product concepts into
commercial successes.  This best practice applies to both large and small
companies and across industry segments. 
To gain a broader, deeper understanding of today's product development
challenges and obstacles, PTC is a sponsor of PDMA's 2003 survey. 
"By enabling us to link strategy with execution, the Product First Roadmap
has validated our vision and identifies the tools we need to deliver high
quality products rapidly," said Jim Stathopoulos, Quality Systems Manager of
Plug Power, a developer of energy systems. 
"This update takes the Product First Roadmap from the theoretical to the
practical," said Heppelmann.  "It presents companies with a systematic,
approachable and incremental way to realize the value they identified within
the Roadmap.  By solidly connecting the strategic planning process with the
actual execution of product development, the Product First Roadmap ultimately
brings product development into the heart of the enterprise while providing
low cost, low risk implementation." 
  About PTC 
PTC (Nasdaq: PMTC) develops, markets, and supports software solutions that
help manufacturers win with superior products.  PTC is the world's largest
software company with a total commitment to product development.  The company
services more than 36,000 customers worldwide.  Further information on PTC is
available at 
  Except for the historical information contained herein, matters discussed
in this news release may constitute forward-looking statements that involve
risks and uncertainties that could cause actual results to differ materially
from those projected.  These include: the success of our initiatives to
facilitate our customer's understanding of the benefits of our PLM solutions,
including return on investment and value creation; our ability to realize
revenue from the larger, strategic business opportunities we are pursuing as
well as from our point solutions based on Windchill technology; the success of
our partnering, distribution and customer satisfaction initiatives; the
success of our Windchill integrated solutions strategy initiatives and our
efforts to successfully compete in the MCAD industry by differentiating our
MCAD offerings by targeting synergies with Windchill; the success of our cost
reduction initiatives; and the effects of a weakening economy which may impact
the overall demand for software and related services; as well as other risks
and uncertainties detailed from time to time in reports filed by PTC with the
Securities and Exchange Commission, including the Company's most recent
reports on Form 10-K and 10-Q. 
PTC and its logo, Product First, The Product Development Company, Product
Development Means Business, Create Collaborate Control, Pro/ENGINEER,
Windchill, and all PTC product names and logos are trademarks or registered
trademarks of Parametric Technology Corporation or its subsidiaries in the
United States and in other countries. 

      Contact Information:
     Joe Gavaghan                            Meredith Mendola
     PTC Global Public Relations             PTC Investor Relations
     718-370-5074                            781-370-6151             

-0-                             11/24/2003 
/CONTACT:  Joe Gavaghan, Global Public Relations, +1-718-370-5074,, or Meredith Mendola, Investor Relations, +1-781-370-6151, both of PTC/ 
/Web site: 
ST:  Massachusetts
-0- Nov/24/2003 13:00 GMT
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