Art Resort Concept Shop with Saks Inc.
Sports Editors / Business Editors
CARLSBAD, Calif.--(BUSINESS WIRE)--Oct. 7, 2003
Randall L. Herrel, Sr. (Chairman & CEO), 760-929-6142
Gary Sims (VP Sales), 760-929-4514
Kehoe, White & Company, Inc.
James K. White, 562-437-0655 (investor relations)
Ashworth, Inc. (Nasdaq:ASHW), a leading designer of
sportswear and golf apparel, today announced the opening of its first
Resort concept shop at Parisian Riverchase Galleria on October 18th.
The shop will feature the latest in multimedia and interactive
technology as well as a full selection of Ashworth apparel and
Callaway Golf apparel including products designed exclusively for
Resort shops around the country.
The Resort Shop at Riverchase Galleria will feature an interactive
kiosk, plasma screen technology featuring Ashworth and Callaway Golf
videos along with live TV of major sporting events in the lounge area.
In addition, all Resort Shops will feature a putting green with a
selection of Odyssey putters and Callaway Golf balls for customers to
Ashworth has partnered with Sports Illustrated and Travel &
Leisure Golf to provide additional promotional opportunities to
consumers in all Resort Shops, including gift with purchase, and
register to win programs on a consistent basis.
Gary Sims, VP of Sales, stated, "We feel that the opportunity
exists for an outside the box presentation that combines great
product, technology and visual enhancements to pull consumers in. We
have two outstanding brands: Ashworth, which is an industry leader in
luxury apparel, and Callaway Golf apparel, which is the industry
leader in technology and innovation. Both businesses are coming off a
very strong spring season at retail. Our door count is up 125%, and
comp store sales were up 18% at retail. We have the ability to offer
our retail partners two global lifestyle brands that capture a broad
range of price points and looks ranging from fashion product made in
Italy to key item basics in all classifications. The new Resort Shops
will reflect this breadth of product and the interactive, multimedia
elements will make the Resort Shop a destination point on the mens'
Ashworth apparel and Callaway Golf apparel will open the second
Resort Shop at the McRae's store at Turtle Creek in late October.
Ashworth, Inc. is a designer of men's and women's golf-inspired
lifestyle sportswear distributed domestically and internationally in
golf pro shops, resorts, upscale department and specialty stores and
to corporate customers. Ashworth products include three main brand
extensions. Ashworth Collection(TM) is a range of upscale sportswear
designed to be worn on and off course. Ashworth Authentics(TM)
showcases the most popular items from the Ashworth line. Ashworth
Weather Systems(R) utilizes technology to create a balance between
fashion and function in any climatic condition. Callaway Golf is a
trademark of Callaway Golf Company. Ashworth, Inc., 2765 Loker Avenue
West, Carlsbad, CA 92008 is an Official Licensee of Callaway Golf
To learn more, please visit our Web site at www.ashworthinc.com.
This press release contains forward-looking statements related to
the Company's market position, finances, operating results, marketing
plans and strategies. Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of
the date hereof. These statements involve risks and uncertainties that
could cause actual results to differ materially from those projected.
These risks include the timely development and acceptance of new
products, as well as strategic alliances, the impact of competitive
products and pricing, the success of the Callaway Golf apparel product
line, the preliminary nature of bookings information, the ongoing risk
of excess or obsolete inventory, potential inadequacy of booked
reserves, the timely completion and successful operation of the new
distribution facilities in Oceanside, CA and Basildon, England and
other risks described in Ashworth, Inc.'s SEC reports, including the
report on Form 10-K for the year ended October 31, 2002 and Form
10-Qs filed thereafter.
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