Ashworth Apparel and Callaway Golf Apparel to Open State of the
Art Resort Concept Shop with Saks Inc.
Sports Editors / Business Editors CARLSBAD, Calif.--(BUSINESS WIRE)--Oct. 7, 2003
CONTACT: Ashworth, Inc. Randall L. Herrel, Sr. (Chairman & CEO), 760-929-6142 Gary Sims (VP Sales), 760-929-4514 or Kehoe, White & Company, Inc. James K. White, 562-437-0655 (investor relations)
Ashworth, Inc. (Nasdaq:ASHW), a leading designer of sportswear and golf apparel, today announced the opening of its first Resort concept shop at Parisian Riverchase Galleria on October 18th. The shop will feature the latest in multimedia and interactive technology as well as a full selection of Ashworth apparel and Callaway Golf apparel including products designed exclusively for Resort shops around the country.
The Resort Shop at Riverchase Galleria will feature an interactive kiosk, plasma screen technology featuring Ashworth and Callaway Golf videos along with live TV of major sporting events in the lounge area. In addition, all Resort Shops will feature a putting green with a selection of Odyssey putters and Callaway Golf balls for customers to demo.
Ashworth has partnered with Sports Illustrated and Travel & Leisure Golf to provide additional promotional opportunities to consumers in all Resort Shops, including gift with purchase, and register to win programs on a consistent basis.
Gary Sims, VP of Sales, stated, "We feel that the opportunity exists for an outside the box presentation that combines great product, technology and visual enhancements to pull consumers in. We have two outstanding brands: Ashworth, which is an industry leader in luxury apparel, and Callaway Golf apparel, which is the industry leader in technology and innovation. Both businesses are coming off a very strong spring season at retail. Our door count is up 125%, and comp store sales were up 18% at retail. We have the ability to offer our retail partners two global lifestyle brands that capture a broad range of price points and looks ranging from fashion product made in Italy to key item basics in all classifications. The new Resort Shops will reflect this breadth of product and the interactive, multimedia elements will make the Resort Shop a destination point on the mens' floor."
Ashworth apparel and Callaway Golf apparel will open the second Resort Shop at the McRae's store at Turtle Creek in late October.
Ashworth, Inc. is a designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts, upscale department and specialty stores and to corporate customers. Ashworth products include three main brand extensions. Ashworth Collection(TM) is a range of upscale sportswear designed to be worn on and off course. Ashworth Authentics(TM) showcases the most popular items from the Ashworth line. Ashworth Weather Systems(R) utilizes technology to create a balance between fashion and function in any climatic condition. Callaway Golf is a trademark of Callaway Golf Company. Ashworth, Inc., 2765 Loker Avenue West, Carlsbad, CA 92008 is an Official Licensee of Callaway Golf Company.
To learn more, please visit our Web site at www.ashworthinc.com.
This press release contains forward-looking statements related to the Company's market position, finances, operating results, marketing plans and strategies. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. These statements involve risks and uncertainties that could cause actual results to differ materially from those projected. These risks include the timely development and acceptance of new products, as well as strategic alliances, the impact of competitive products and pricing, the success of the Callaway Golf apparel product line, the preliminary nature of bookings information, the ongoing risk of excess or obsolete inventory, potential inadequacy of booked reserves, the timely completion and successful operation of the new distribution facilities in Oceanside, CA and Basildon, England and other risks described in Ashworth, Inc.'s SEC reports, including the report on Form 10-K for the year ended October 31, 2002 and Form 10-Qs filed thereafter.