Shuffle Master Completes Sega Gaming Transaction

Business Editors 
LAS VEGAS--(BUSINESS WIRE)--April 28, 2003--Shuffle Master, Inc.
(Nasdaq: SHFL) announced today that it has completed the purchase of
certain assets and intellectual property rights owned by Sega Gaming
Technology, Inc., a wholly-owned subsidiary of Sega Corporation of
Japan. The transaction was originally announced on April 4, 2003. 
The Company acquired certain current inventory and received
licenses to certain intellectual property rights relating to
multi-player games referred to as Royal Ascot, Royal Derby, Sega
Blackjack, Bingo Party and Roulette Club, primarily for the North
American gaming market. 
"This is precisely the kind of business opportunity that fits our
strategy of product line expansion and diversification," commented
Mark Yoseloff, Shuffle Master's CEO and Chairman of the Board.
Yoseloff continued: "In addition to traditional casino markets, this
acquisition provides an excellent vehicle to expand the reach of our
successful table games by offering them in electronic form for racinos
and other markets in which we are currently foreclosed from offering
these products." 
Sega Corporation was represented in the United States by Europlay
Capital Advisors, LLC. 
Shuffle Master, Inc. is a gaming equipment supply company that
develops, manufactures and markets innovative technology-based
products and services to the casino industry, including card shufflers
and other table gaming equipment, table and slot games, and gaming
machine software and related hardware. The Company was ranked: the
35th best small company in America by Forbes magazine in its October
2002 survey; the 25th fastest growing small company by Fortune Small
Business(C) magazine in June 2002; and is included in the S&P Smallcap
600 Index. Information about the Company and its products can be found
on the Internet at www.shufflemaster.com. 
Europlay Capital Advisors, LLC contact: 
c/o Weber Shandwick, New York 
Charles Perkins 
640 Fifth Avenue 
New York, NY 10019 
212.414.8337 
cperkins@webershandwick.com 
This release contains forward looking statements. Such statements
reflect and are subject to risks and uncertainties that could cause
actual results to differ materially from expectations. Factors that
could cause actual results to differ materially from expectations
include, but are not limited to, the following: changes in the level
of consumer or commercial acceptance of the Company's existing
products and new products as introduced; competitive advances;
acceleration and/or deceleration of various product development and
roll out schedules; higher than expected manufacturing, service,
selling, administrative, product development and/or roll out costs;
current and/or future litigation or claims; changes to the Company's
intellectual property portfolio, such as loss of licenses, claims of
infringement or invalidity of patents; regulatory and jurisdictional
issues involving the Company and its products specifically or the
gaming industry in general; general and casino industry economic
conditions; and the risks and factors described from time to time in
the Company's reports filed with the Securities and Exchange
Commission.
 
 
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