Shuffle Master Plans Acquisition of Certain Sega Gaming Assets

 Primarily for North America Gaming Market 
Entertainment Editors/Business Editors 
LAS VEGAS--(BUSINESS WIRE)--April 4, 2003--Shuffle Master, Inc.
(Nasdaq:SHFL) announced today that it has signed a letter of intent to
acquire certain assets and intellectual property rights owned by Sega
Gaming Technology, Inc., a wholly owned subsidiary of Sega Corporation
of Japan. Upon completion of Shuffle Master's due diligence and the
execution of the definitive purchase agreement, the acquisition is
expected to close in the next several weeks. 
Upon closing, Shuffle Master will acquire certain current
inventory and will receive licenses to certain intellectual property
rights relating to multi-player games referred to as Royal Ascot,
Royal Derby, Sega Blackjack, Bingo Party and Roulette Club, primarily
for the North American gaming market. In addition, Shuffle Master
plans to expand these gaming products by incorporating several of its
table games, such as Let It Ride(R) and Three Card Poker(R), in this
electronic form for racinos and other casino markets. 
Shuffle Master, Inc. is a gaming equipment supply company that
develops, manufactures and markets innovative technology-based
products and services to the casino industry, including card shufflers
and other table gaming equipment, table and slot games, and gaming
machine software and related hardware. The Company was ranked: the
35th best small company in America by Forbes magazine in its October
2002 survey; the 25th fastest growing small company by Fortune Small
Business(C) magazine in June 2002; and named to the S&P Smallcap 600
Index in April 2002. Information about the Company and its products
can be found on the Internet at 
This release contains forward looking statements. Such statements
reflect and are subject to risks and uncertainties that could cause
actual results to differ materially from expectations. Factors that
could cause actual results to differ materially from expectations
include, but are not limited to, the following: changes in the level
of consumer or commercial acceptance of the Company's existing
products and new products as introduced; competitive advances;
acceleration and/or deceleration of various product development and
roll out schedules; higher than expected manufacturing, service,
selling, administrative, product development and/or roll out costs;
current and/or future litigation or claims; changes to the Company's
intellectual property portfolio, such as loss of licenses, claims of
infringement or invalidity of patents; regulatory and jurisdictional
issues involving the Company and its products specifically or the
gaming industry in general; general and casino industry economic
conditions; and the risks and factors described from time to time in
the Company's reports filed with the Securities and Exchange
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