Shoreline Communications IP PBX Telephony System Replaces Avaya

 Legacy PBX At SPI Polyols 
Business Editors/High-Tech Writers 
SUNNYVALE, Calif.--(BUSINESS WIRE)--Dec. 16, 2002-- 
Chemical Company Expects Three-year ROI on New VoIP System 
That Will Unify Multiple Locations into Single Phone Network 
SPI Polyols, a Delaware-based chemical company, has selected
voice-over-IP (VoIP) technology from Shoreline Communications to
replace an Avaya Definity PBX and create a single, seamless telephone
system that will connect almost 300 users across four U.S. locations
and a fifth site in France. 
The Shoreline IP PBX was installed in mid-November at SPI Polyols'
headquarters in New Castle, Del., and a facility in Lewes, Del. A site
in Grand Haven, Mich., will be rolled out in January. Manufacturing
plants in Mapleton, Ill., and near Marseilles, France, will be added
later in 2003. 
"Maintenance was killing us," David Greene, SPI Polyols'
information technology director, said of the Avaya Definity PBX the
company had used for six years. "Costs were rising 20 percent a year,
and that didn't include expensive software upgrades. Furthermore,
since our growth was partly through acquisition, we had four locations
with four different phone systems. We couldn't do four-digit dialing
between locations; we paid high long-distance tolls just to call our
own offices; and if you wanted to leave a message for two people in
different offices, you had to leave it twice. It didn't make us feel
like we were one company." 
After evaluating a number of solutions, including an upgrade to
the existing Avaya system, Greene contacted Shoreline, which arranged
for a month-long system trial at SPI Polyols. Greene justified special
funding for purchase of the Shoreline system -- which originally
wasn't in his budget -- by citing a projected three-year return on
The Shoreline system provides numerous features unavailable with
the company's old PBX, including PC-based call management, call center
capability, and the ability to set up call groups across multiple
locations. Because Shoreline supports many kinds of telephone handset
-- analog and IP, wired and cordless -- SPI Polyols uses a mix of
standard, readily available phones. The Avaya solution would have
required proprietary phones, with its cordless units costing more than
$1,000 apiece, Greene said. 
Shoreline has caused no disruption or hardware additions to the
existing network infrastructure. "Last year we upgraded our network
backbone without even considering the potential impact of VoIP,"
Greene said. "But there was no impact. Shoreline was simply laid on
top of the network and connected through a gigabit port on our
Another major advantage was the ease and low cost of installing
the Shoreline equipment. "To upgrade our Avaya system, we were looking
at spending 25 percent of the total cost on installation," Greene
said. "With Shoreline, one of our network managers did the whole
installation himself. Three days after the system was up and running,
he went on vacation. Now we're our own service providers, no longer
dependent on outsiders for programming support or system changes. We
have full ownership and control of our company's phone service." 
About SPI Polyols 
SPI Polyols, Inc., is an application-oriented ingredients company
that develops and markets a wide range of polyols, or sugar-free
sweeteners, for the food/confectionery, oral care, cosmetic,
pharmaceutical and industrial markets. Headquartered in New Castle,
Del., with manufacturing facilities in Delaware, Illinois and Brazil,
the company has served the global market for more than 65 years. SPI
Polyols is a subsidiary of Associated British Foods, a leading
international food company with revenues of more than $7 billion.
Additional information can be found at 
About Shoreline Communications 
Shoreline Communications, Inc., has been shipping IP PBX systems
since October 1998. The company's award-winning IP telephone solution
is based on a distributed call-control architecture that creates a
seamless single telephone system across multiple locations within an
enterprise, delivering high system availability and eliminating the
"single point of failure" problem common to other products. An
intuitive PC-based user interface gives management an unprecedented
level of control, and end users unmatched ease of use, compared to
traditional PBXs. The Shoreline system also provides a rich set of
integrated voice services and standards-based interfaces to
third-party voice applications that enhance personal and
organizational productivity. For more information, visit or call 1-877-80SHORE.
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