Announces Alliance with Research In Motion - POMALS to deliver Location-Based Services and Enterprise Applications to BlackBerry Wireless Handhelds - WESTPORT, Conn., Nov. 19 /PRNewswire/ -- Peace of Mind at Light Speed Inc. (POMALS), a leading developer of location-based solutions, today announced an alliance with Research In Motion Limited (RIM) (Nasdaq: RIMM; TSX: RIM), a world leader in the mobile communications market, to deliver Location-Based Services and Enterprise Applications to BlackBerry(TM) users. This agreement is the first in what POMALS believes will be a series of alliances with wireless carriers and mobile communication solution providers to deliver location-based applications to business professionals and consumers through its proprietary Monitoring Platform and Location-Based Browser. Under the terms of the agreement, POMALS will develop Location-Based applications and enterprise solutions for BlackBerry Wireless Handhelds(TM). The initial launch product will be a Powered by POMALS sleeve for the BlackBerry 957 Wireless Handheld(TM). Future development plans include creating solutions for Java-based BlackBerry handhelds. Once subscribed to the POMALS service, BlackBerry users will be able to access a suite of location-based security, convenience, recreational and enterprise applications, including: * ErrandAutomation(TM) -- Allows the user to select a local destination and a means of notification that updates the selected business or individual of your precise arrival time. For example, as you drive home from work, the Powered by POMALS sleeve for BlackBerry handhelds calls your drycleaner and plays your personalized preset message to have your laundry ready and that you will be arriving in approximately five minutes. * Concierge Services -- Serves as a personal assistant that is aware of your exact location and is able to inform you of nearby restaurants, entertainment events, coffee shops or book tickets for a play and provide step-by-step directions to the theater. The user can also find and arrange for dinner reservations at the newly opened hot spot. * Bounding Box(TM) -- Specify temporal boundaries for the handheld. If the individual carrying the handheld leaves the designated "box" or does not arrive at a designated time, a contingency action, such as a phone call or email, takes place, thus providing true peace of mind. This patented application is of use for both a large mobile sales forces or families with a busy schedule. * Emergency Services -- Locate the closest police station, hospital, doctor, pharmacy or fire station, along with concise direction and an overview of services available. * "Panic Button" -- Immediately notifies police, or any other designated individual of the users exact location when activated. Initial enterprise applications utilizing Location-Based technology will target vertical markets such as transportation and real estate to increase field productivity and sales force efficiency. For example, real estate agents showing a commercial space to a potential client can speak knowledgeably about similar properties available in the area, quote recent prices, and answer questions about local amenities and services. They can access relevant property information by location and have answers to clients' questions while they are showing the properties. Commenting on the alliance, Coppy Holzman, President and CEO of POMALS, stated, "By leveraging RIM's user-friendly wireless handhelds, we are able to expand the functionality of the BlackBerry platform by delivering a variety of location-based security, convenience and enterprise based applications. We believe this agreement will rapidly advance the adoption of and appreciation for location based services, fueling demand and market growth." "Unlike other PDAs on the market, the Powered by POMALS sleeve for BlackBerry handhelds provides location based services anywhere and at anytime, allowing users to personalize them to suit their particular needs by location. This agreement is expected to create a significant revenue stream for POMALS, both through the sale of the 'Powered by POMALS' sleeve and monthly subscription fees from users of our applications." About POMALS POMALS delivers convenience and security for business professionals, consumers and loved ones through location-aware devices that communicate with POMALS's proprietary software platform to deliver a suite of mobile value-added services. Powered by POMALS(TM) products consist of small wireless and GPS modules that communicate with the POMALS proprietary Monitoring Platform to deliver location-based services to wireless Powered by POMALS devices. POMALS subscribers are able to access services through a conventional phone, web browser via computer or mobile electronic device, such as a cell phones or PDA. POMALS's mobile applications are targeted; they can be delivered anywhere at anytime and personalized to a particular customer's needs for a specific location or incident. POMALS is taking all of the security and recreational conveniences GPS technology provides and delivering "The Power of POMALS" to mobile lifestyle-products and electronic-devices. About Research In Motion (RIM) Research In Motion Limited is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM's portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry(TM) wireless platform, the RIM Wireless Handheld(TM) product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit http://www.rim.com or http://www.blackberry.com. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties of Research In Motion Limited. All other brands, products and company names mentioned herein may be trademarks or registered trademarks of their respective holders. Contact: Aryn Lieberman Rubenstein Public Relations 212-843-8093 Make Your Opinion Count - Click Here http://tbutton.prnewswire.com/prn/11690X93623484 SOURCE Peace of Mind at Light Speed Inc. /CONTACT: Aryn Lieberman of Rubenstein Public Relations, +1-212-843-8093, for Peace of Mind at Light Speed Inc./ /Web site: http://www.pomals.com http://www.rim.com http://www.blackberry.com / (RIMM RIM.) CO: Peace of Mind at Light Speed Inc.; Research In Motion Limited ST: Connecticut IN: CPR STW TLS SU:
Peace of Mind at Light Speed, Inc.
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