Fancl's New American Preservative-Free Product Line Offered
At Prestigious 5th Avenue Location
IRVINE, Calif., Nov. 4 /PRNewswire/ -- Fancl International announced today
that its newly launched skincare line, boscia, will be carried by Henri
Bendel, one of the most glamorous, sophisticated and fashionable shopping
environments in the U.S.
Fancl, one of the largest and most successful skincare companies in Japan,
recently launched boscia, a new line of skincare products specifically
formulated for American women. Focusing on its philosophy of combining
botanicals and science to create beauty from the inside out, boscia has
received national attention for its entire product line.
"I am extremely pleased to be partnering with Henri Bendel, a premier
provider of quality products," said Gen Inomata, President of Fancl
International. "This is an exciting time for boscia and this relationship
validates the need we have seen in the market for safe and effective
preservative-free skincare products."
The integration of the boscia products is based on the concept that a
mixture of basic products, treatment products, specialty helpers and beauty
supplements help achieve beauty from the inside out. The boscia line includes
basic products such as Soothing Cleansing Cream and Purifying Cleansing Gel;
treatment products like Restorative Amino-3P Firming Treatment and Willow Bark
Breakout Treatment; specialty helpers such as Clarifying Detox Mask and
Smoothing Facial Polish; and beauty supplements, including Moisture
Replenishing Therapy and Clear Complexion Therapy.
"At Henri Bendel we pride ourselves on finding cutting edge, high quality
products and boscia is a perfect fit. We were intrigued by boscia's
integrated product line that incorporates beauty supplements with wonderful
skincare products," said Ed Burstell, Vice President/General Manager, of Henri
Bendel. "We are looking forward to a long and successful relationship with
boscia will be displayed in the main level of the Beauty, Body and Soul
area. boscia is also available by calling 1-800-H-BENDEL.
FANCL International, located in Irvine, CA, was established in 1997 and is
the first wholly owned subsidiary of the FANCL Corporation. Mr. Gen Inomata,
President of FANCL International, has continued Mr. Kenji Ikemori's vision, of
preservative-free skincare promoting beauty from the inside out with its
newest product line boscia. FANCL has conducted extensive research and has
specifically formulated the boscia products to meet the needs of American
women and help solve a variety of their skincare problems. boscia is available
at www.boscia.net or by calling 1-888-635-8884.
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SOURCE Fancl International
/CONTACT: Mike Villines of Panagraph, +1-559-438-2040, or mobile,
+1-559-285-7470, or email@example.com, for Fancl International/
/Web site: http://www.boscia.net /
CO: Fancl International
ST: California, Japan
IN: HEA HOU REA
-0- Nov/04/2002 13:31 GMT
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