Self Trade Awards Communications Contract to iSKY

  LAUREL, Md., June 3 /PRNewswire/ -- Self Trade, the UK's fastest-growing  online share dealer, has awarded a communications contract to customer care  specialists iSKY Europe (iSKY), a division if iSKY Group.  Under the contract,  iSKY will run a number of campaigns encouraging customers to convert their  paper share certificates and have them stored electronically in an online  share dealing account.   Online stockbroker Self Trade UK ( is part of the  DAB - Self Trade Group, the largest European e-broking group.   Self Trade is piloting a range of approaches for different types of  customers.  Initially iSKY will carry out an activation program for four  customer types, taking prospective clients through the benefits of online  trading with Self Trade - immediate access to the stock market, real-time  quotes and research tools at the click of a button, and instant paperless  trading.   For one specific group, iSKY customer relationship associates (CRAs) will  help customers transfer their paper share certificates into an online  portfolio.   "Self Trade provides its clients with all they need to manage investments  online," promises Gerald Bruce-Roberts, head of marketing, Self Trade.  "Gone  are the days of shuffling paper documents and paying checks into the bank.  The iSKY team has proved successful at testing and refining the communications  program to make sure our approach is exactly right.  iSKY will help us raise  awareness of how easy it is to hold shares and trade electronically."   "We are pleased to have been given the opportunity to work with Self  Trade," said Richard Hebert, president and CEO, iSKY Group.  "Many of Self  Trade's clients and prospects have considerable portfolios with which to  trade, and we are confident in our ability to address this audience  professionally and provide Self Trade with exceptional value and expertise."     ABOUT SELF TRADE UK   Self Trade UK ( was established in May 2000 and is the  UK arm of the German-based DAB Bank, the largest on-line financial services  provider in Europe by assets under management.  Its overwhelming success and  rapid growth during 2001 was confirmed when ComPeer figures showed that Self  Trade captured 49 per cent -- the largest single share -- of all new UK  online accounts.   Self Trade UK has more than 55,575 accounts and charges a flat fee of just  12.50 pounds sterling for all trades, regardless of size.  Self Trade was the  first online brokerage to provide 24-hour call center support and is the only  online brokerage to offer a "no quibble" refund of trading commissions on  disputed trades.     ABOUT iSKY GROUP   iSKY Europe is a provider of outsourced customer management services to  Global 1000 companies and e-businesses seeking to maximize customer value.  Its expertise in handling and managing communications assists the customer  acquisition, retention and optimization processes of the clients it  represents.   Established in 1981, the company is based near Bristol and employs  300 associates.  iSKY Europe's current client list includes, BMW, AXA Sun  Life, Chelsea Building Society, Clerical Medical Investment Group, Ericsson  and P&O.   The iSKY Group, headquartered in Laurel, Maryland, handles nine million  customer interactions each month from multiple communication centers in Great  Britain, US, Scotland, Canada and India.  North American clients include, Audi, BMW, Honda, Owens Corning, Mexico Tourism Board and Sharp  Electronics.                      MAKE YOUR OPINION COUNT - Click Here          SOURCE  iSKY  /CONTACT:  Neil Simpkins, +1-609-450-1228, or, or  Jennifer Ryan, +1-609-450-1414, or, both of Gillespie  Public Relations, for iSKY/   /Web site: /   /Web site: /   CO:  iSKY Group; iSKY Europe; Self Trade UK; DAB Bank  ST:  Maryland, England, Germany  IN:  MLM FIN TLS  SU:  CON  
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