TDK Mediactive Secures Chevrolet License; First-Ever Corvette

 Titles to Hit Next-Generation Gaming 
Consoles in 2003  
Business/Entertainment Editors & Retail/Video Game Writers  
CALABASAS, Calif.--(BUSINESS WIRE)--May 15, 2002--TDK Mediactive, 
Inc. (OTC:TDKM), a global publisher of interactive entertainment 
software, announced today that a five-year worldwide licensing 
agreement has been forged with the Chevrolet(R) division of General 
Motors Corporation (NYSE:GM). Under the agreement, TDK Mediactive now 
has publishing and distribution rights for interactive video games 
based on the Chevrolet license, specifically dedicated to the 
Corvette(R) 50th Anniversary.  
"The acquisition of this significant automotive license will 
considerably bolster the 2003 TDK Mediactive line-up," said Vincent 
Bitetti, chief executive officer of TDK Mediactive. "The Corvette is a 
widely known and respected brand of sports automobile, and we intend 
to develop a strong franchise of games that will provide automobile 
enthusiasts and gamers alike the chance to experience its incredible 
power, heart-stopping speed and extensive history."  
About TDK Mediactive, Inc.  
Southern California-based TDK Mediactive, Inc. is a global 
publisher of high-quality interactive entertainment software for the 
PlayStation(R) 2 computer entertainment system, PS one(TM) game 
console, Xbox(TM) video game system from Microsoft, and the Nintendo 
GameCube(TM), Game Boy(R) Advance and Game Boy(R) Color systems. The 
company also publishes titles for personal computers via a 
co-publishing agreement with Activision Value, a subsidiary of 
Activision, Inc.  
The company's games are based on licensed and original content 
derived from major motion pictures, video franchises, popular 
literature and popular culture. TDK Mediactive has exclusive 
technology and content licenses with Sony Computer Entertainment 
America Inc., Microsoft Corporation, Nintendo of America Inc., 
DreamWorks SKG, Vivendi Universal Studios, Mattel, Inc., Classic 
Media, R & S Trading, BKN International, DC Comics, Hallmark 
Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, 
General Motors Corporation and others.  
TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK 
Corporation's (NYSE:TDK) global effort to expand its offerings to 
consumers of entertainment-oriented products. More information about 
TDK Mediactive and its products is available at  
This release contains forward-looking statements. These statements 
are subject to certain risks and uncertainties that could cause actual 
results to differ materially from those anticipated in the 
forward-looking statements. Readers should not place undue reliance on 
forward-looking statements, which reflect management's view only as of 
the date hereof. The Company undertakes no obligation to publicly 
revise these forward-looking statements to reflect subsequent events 
or circumstance. Readers should carefully review the risk factors 
described in the documents the Company files from time to time with 
the Securities and Exchange Commission.  
Note: Chevrolet, Corvette, CORVETTE 50th ANNIVERSARY LIMITED 
EDITION Trademark(s), Emblem(s) and vehicle model body design(s) are 
General Motors Trademarks used under license to TDK Mediactive.  
Official GM licensee authorization number: 99-7502-40611. 
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