TDK Mediactive Secures Chevrolet License; First-Ever Corvette

  Titles to Hit Next-Generation Gaming  Consoles in 2003   Business/Entertainment Editors & Retail/Video Game Writers   CALABASAS, Calif.--(BUSINESS WIRE)--May 15, 2002--TDK Mediactive,  Inc. (OTC:TDKM), a global publisher of interactive entertainment  software, announced today that a five-year worldwide licensing  agreement has been forged with the Chevrolet(R) division of General  Motors Corporation (NYSE:GM). Under the agreement, TDK Mediactive now  has publishing and distribution rights for interactive video games  based on the Chevrolet license, specifically dedicated to the  Corvette(R) 50th Anniversary.   "The acquisition of this significant automotive license will  considerably bolster the 2003 TDK Mediactive line-up," said Vincent  Bitetti, chief executive officer of TDK Mediactive. "The Corvette is a  widely known and respected brand of sports automobile, and we intend  to develop a strong franchise of games that will provide automobile  enthusiasts and gamers alike the chance to experience its incredible  power, heart-stopping speed and extensive history."   About TDK Mediactive, Inc.   Southern California-based TDK Mediactive, Inc. is a global  publisher of high-quality interactive entertainment software for the  PlayStation(R) 2 computer entertainment system, PS one(TM) game  console, Xbox(TM) video game system from Microsoft, and the Nintendo  GameCube(TM), Game Boy(R) Advance and Game Boy(R) Color systems. The  company also publishes titles for personal computers via a  co-publishing agreement with Activision Value, a subsidiary of  Activision, Inc.   The company's games are based on licensed and original content  derived from major motion pictures, video franchises, popular  literature and popular culture. TDK Mediactive has exclusive  technology and content licenses with Sony Computer Entertainment  America Inc., Microsoft Corporation, Nintendo of America Inc.,  DreamWorks SKG, Vivendi Universal Studios, Mattel, Inc., Classic  Media, R & S Trading, BKN International, DC Comics, Hallmark  Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company,  General Motors Corporation and others.   TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK  Corporation's (NYSE:TDK) global effort to expand its offerings to  consumers of entertainment-oriented products. More information about  TDK Mediactive and its products is available at   This release contains forward-looking statements. These statements  are subject to certain risks and uncertainties that could cause actual  results to differ materially from those anticipated in the  forward-looking statements. Readers should not place undue reliance on  forward-looking statements, which reflect management's view only as of  the date hereof. The Company undertakes no obligation to publicly  revise these forward-looking statements to reflect subsequent events  or circumstance. Readers should carefully review the risk factors  described in the documents the Company files from time to time with  the Securities and Exchange Commission.   Note: Chevrolet, Corvette, CORVETTE 50th ANNIVERSARY LIMITED  EDITION Trademark(s), Emblem(s) and vehicle model body design(s) are  General Motors Trademarks used under license to TDK Mediactive.   Official GM licensee authorization number: 99-7502-40611.     
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