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TDK Mediactive Secures Chevrolet License; First-Ever Corvette

Titles to Hit Next-Generation Gaming Consoles in 2003

Business/Entertainment Editors & Retail/Video Game Writers

CALABASAS, Calif.--(BUSINESS WIRE)--May 15, 2002--TDK Mediactive, Inc. (OTC:TDKM), a global publisher of interactive entertainment software, announced today that a five-year worldwide licensing agreement has been forged with the Chevrolet(R) division of General Motors Corporation (NYSE:GM). Under the agreement, TDK Mediactive now has publishing and distribution rights for interactive video games based on the Chevrolet license, specifically dedicated to the Corvette(R) 50th Anniversary.

"The acquisition of this significant automotive license will considerably bolster the 2003 TDK Mediactive line-up," said Vincent Bitetti, chief executive officer of TDK Mediactive. "The Corvette is a widely known and respected brand of sports automobile, and we intend to develop a strong franchise of games that will provide automobile enthusiasts and gamers alike the chance to experience its incredible power, heart-stopping speed and extensive history."

About TDK Mediactive, Inc.

Southern California-based TDK Mediactive, Inc. is a global publisher of high-quality interactive entertainment software for the PlayStation(R) 2 computer entertainment system, PS one(TM) game console, Xbox(TM) video game system from Microsoft, and the Nintendo GameCube(TM), Game Boy(R) Advance and Game Boy(R) Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc.

The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Vivendi Universal Studios, Mattel, Inc., Classic Media, R & S Trading, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation and others.

TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK Corporation's (NYSE:TDK) global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.

Note: Chevrolet, Corvette, CORVETTE 50th ANNIVERSARY LIMITED EDITION Trademark(s), Emblem(s) and vehicle model body design(s) are General Motors Trademarks used under license to TDK Mediactive.

Official GM licensee authorization number: 99-7502-40611.

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