CBS Announces Integrated Marketing Partners for 'Survivor:
Seven New and Returning Sponsors Sign on for Guaranteed Product Exclusivity
NEW YORK, Jan. 22 /PRNewswire/ -- CBS Television has announced that seven sponsors have signed on to become integrated marketing partners throughout the entire run of SURVIVOR: MARQUESAS, which premieres Thursday, Feb. 28.
The seven marketing partners include: Cingular Wireless, Saturn VUE, Sierra Mist/Pepsi, Reebok, Masterfoods USA, Visa and Coors. All sponsorship packages include guaranteed category exclusivity, promotional billboards in each SURVIVOR broadcast, logo inclusion in all CBS SURVIVOR print ads and, where applicable, product placement.
"The SURVIVOR franchise continues to provide value for our clients unlike any other show on television," said Joe Abruzzese, President, Network Sales, CBS Television. "Once again, the majority of our partners are recurring -- demonstrating the success of their original campaigns and the power of the SURVIVOR brand going forward."
Of the seven sponsors, five are returning sponsors of SURVIVOR including Cingular, GM (via the Saturn VUE), Sierra Mist/Pepsi, Reebok and Visa.
SURVIVOR: MARQUESAS takes place on the mystical island of Nuku Hiva, a distant neighbor of Tahiti in the South Pacific. It will strand 16 Americans in this remote region of the world -- many miles from civilization -- to fend for themselves while also competing for the grand prize.
On Jan. 10, SURVIVOR: AFRICA's final episode posted an average of 27.26 million viewers. It was the most-watched television broadcast of the week and became the fifth most-watched broadcast of the television season to date.
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/CONTACT: Dana McClintock, +1-212-975-1077, or Chris Ender, +1-323-575-2021, both of CBS; Clay Owen of Cingular, +1-404-236-6153; Hilary Martin of Coors, +1-303-277-2459; Michelle Weese of Masterfoods USA, +1-908-813-4585; Andrea Goodman of Reebok, +1-781-401-7790; Frank Guglielmi of Saturn VUE, +1-313-665-4232; Bart Casabona of Sierra Mist - Pepsi, +1-914-253-3523; Joe Carberry of Visa, +1-415-932-2164/
/Company News On-Call: http://www.prnewswire.com/comp/965075.html/
CO: CBS; Cingular Wireless; Saturn VUE; Sierra Mist/Pepsi; Reebok;
Masterfoods USA; Visa; Coors ST: New York IN: TVN ENT ADV SU:
-0- Jan/22/2002 15:42 GMT