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Nance Dickinson Appointed as Marketing Head for Intimate Beauty


                         Corporation's 
                       New Joint Venture with Shiseido 


  NEW YORK, Aug. 17 /PRNewswire/ -- Lynn Emmolo, Executive Vice President 
and General Manager of the joint venture between Intimate Beauty Corporation 
and Shiseido Co., Ltd. announced today that Nance Dickinson will lead the 
marketing effort for the joint venture. Intimate Beauty Corporation is a 
business of Intimate Brands, Inc. (NYSE: IBI).  
Reporting directly to Lynn Emmolo, Ms. Dickinson will lead the development 
of all marketing objectives, strategies and plans, and then will lead the 
joint venture's marketing organization in the implementation of these plans.  
"We're delighted to have Nance join our team," said Lynn Emmolo.  "She has 
extraordinary experience in branding and strategic marketing.  Nance also has 
an excellent background in education, and that experience will be a tremendous 
asset in identifying innovative ways for reaching our customers and building 
long-term relationships with them."  
Ms. Dickinson joins Intimate Beauty Corporation from Estee Lauder, where 
she was Senior Vice President, Marketing for Clinique.  She began with 
Clinique in 1992 and assumed increasingly responsible positions in marketing, 
for both the treatment and makeup categories.  From 1998 to 1999 she served as 
Vice President, Marketing for M*A*C.  Prior to joining Estee Lauder, Ms. 
Dickinson was with Revlon as Director, Marketing.  
Robin Burns, President and Chief Executive Officer of Intimate Beauty 
Corporation and Victoria's Secret Beauty said, "We're thrilled to welcome 
Nance to the joint venture management team.  She has a tremendous breadth of 
experience in the beauty industry and a proven track record of success."  Ms. 
Burns went on to say, "We're thrilled with the progress of the joint venture 
to date.  We are on target to open prototype stores in spring 2002.  The 
product development, brand positioning and store design are all on schedule."  
As reported earlier, Intimate Brands, Inc., which operates Intimate Beauty 
Corporation, Victoria's Secret and Bath & Body Works, and Shiseido Co., Ltd. a 
leading Japanese cosmetics manufacturer, have formed a joint venture to 
develop, market and sell a new brand of beauty products. This strategic 
alliance will leverage Shiseido's global expertise in product and package 
research and development, as well as Intimate Beauty Corporation's expertise 
in retailing and brand development.  It supports Shiseido's objective of 
increasing their penetration in the U.S. market and will also deliver a 
prestige beauty brand with a unique position for Intimate Beauty Corporation. 
The joint venture agreement was signed in September 2000.  
"I'm pleased with the progress of the Intimate Beauty Corporation and 
Shiseido joint venture team.  Strong talent like this is critical to building 
a great global beauty brand," said Leslie Wexner, Chairman and Chief Executive 
Officer of Intimate Brands, Inc.  
Ms. Dickinson currently resides in New York City with her husband, 
Attorney Jeffrey Lichtman.  
  About Intimate Brands, Inc.:  
Intimate Brands, Inc. is the leading specialty retailer of intimate 
apparel, beauty and personal care products through Victoria's Secret, Bath & 
Body Works and Intimate Beauty Corporation. As of July 7, 2001, Victoria's 
Secret products are available through 887 lingerie and 471 beauty stores (of 
which 89 are stand-alone), the Victoria's Secret Catalogue and online at 
VictoriasSecret.com. The Company offers a broad selection of personal care, 
home fragrance and decor products through 1,481 Bath & Body Works and 
129 White Barn Candle Company stores (of which 31 are stand-alone).  
  SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT 
OF 1995: All forward-looking statements made by the Company in this release 
involve risks and uncertainties and are subject to change based on various 
important factors, many of which may be beyond the Company's control. 
Accordingly, the Company's future performance and financial results may differ 
materially from those expressed or implied in any such forward-looking 
statements. Words such as "estimate," "project," "plan," "believe," "expect," 
"anticipate," "intend" and similar expressions may identify forward-looking 
statements. The following factors, among others, in some cases have affected 
and in the future could affect the Company's financial performance and actual 
results and could cause actual results for 2001 and beyond to differ 
materially from those expressed or implied in any forward-looking statements 
included in this release or otherwise made by management: changes in consumer 
spending patterns, consumer preferences and overall economic conditions; the 
impact of competition and pricing; changes in weather patterns; political 
stability; postal rate increases and charges; paper and printing costs; risks 
associated with the seasonality of the retail industry; risks related to 
consumer acceptance of the Company's products and the ability to develop new 
merchandise; the ability to retain, hire and train key personnel; risks 
associated with the possible inability of the Company's manufacturers to 
deliver products in a timely manner; risks associated with relying on foreign 
sources of production and availability of suitable store locations on 
appropriate terms and other factors that may be described in the Company's 
filings with the Securities and Exchange Commission. The forward-looking 
information provided in this release is based on information available to the 
Company as of the date of this press release.  The Company does not undertake 
to publicly update or revise its forward-looking statements even if experience 
or future changes make it clear that any projected results expressed or 
implied therein will not be realized.  
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SOURCE  Intimate Brands, Inc.  
-0-                             08/17/2001  
/CONTACT:  Debbie Mitchell of Intimate Brands, Inc., +1-614-415-7555; or 
Trisha White of Intimate Beauty Corporation - Victoria's Secret Beauty, 
+1-212-904-7208/  
/Web site:  http://www.intimatebrands.com/  
(IBI)  
CO:  Intimate Brands, Inc.; Intimate Beauty Corporation; Shiseido Co., Ltd. 
ST:  Ohio, New York 
IN:  REA HOU 
SU:  PER  
-0- Aug/17/2001 13:00 GMT