Harris Interactive Acquires Market Research Solutions, Ltd. in

                           the UK          Addition of Full-Service Firm Will Greatly Expand Market Research                        Capabilities in the UK and Europe      ROCHESTER, N.Y., and OXFORD, England, Aug. 14 /PRNewswire/ --  Harris Interactive Inc. (Nasdaq: HPOL), a leading US Internet-based market  research and consulting firm, today announced its acquisition of Market  Research Solutions Limited (MRSL), a privately owned UK company, headquartered  in Oxford, England.     Cash-and-Stock Deal Adds Employees and $8.5 Million in Revenue   The part cash and part HPOL stock deal, for an undisclosed amount, was  signed in London.  As part of the agreement, Harris Interactive will hire  approximately 75 MRSL employees and will also take on their offices in Oxford,  North London and Newport, South Wales.  MRSL is expected to add approximately  $8.6 million (6 million pounds) to Harris Interactive revenues for the fiscal  year 2002 which started July 1, 2001.   "We've been working closely with MRSL for a number of years now and have  always been very impressed with the work that they do," stated Dr. Gordon S.  Black, chairman and CEO of Harris Interactive.  "The addition of MRSL's  traditional research activities to Harris Interactive's Internet-based  research experience will create a powerful benefit for our clients -- both in  the United States and in Europe."     About Market Research Solutions Limited   MRSL offers a full range of research and consulting services including  strategic consulting, new product testing and market opportunity  identification through its two operating divisions, Magenta and IQ+. Magenta  provides full service marketing and market research consultancy to a range of  customers in the UK and Europe; IQ+ specializes in high-quality data  collection, analysis and project management serving customers in  manufacturing, consumer services and the market research sector. MRSL has  extensive experience in serving the financial, food & drink, IT/Internet/Web,  leisure/travel/tourism, public service/utility and retail sectors.     MRSL's Management Team Strengthened   Greg Smith, currently vice president of European international development  at Harris Interactive, will assume the duties of group managing director for  MRSL. In addition to responsibility for Harris Interactive's online research  capabilities across Europe, he will also be in charge of MRSL's day-to-day  operations. Smith will report to David H. Clemm, president and COO of Harris  Interactive.   A new executive committee will be formed.  It will be comprised of Smith  along with founder directors of MRSL: Tim Baker, managing director of Magenta,  Jon Darby, managing director of group operations and Bernard Hudson,  development director.  Of the other founding directors, Roger Landells,  current chairman and CEO, is moving to a non-executive director role and Joy  Reynolds, formerly field and personnel director for MRSL, is retiring.   Under the new organizational structure, MRSL will continue to provide a  full range of traditional market research and consulting services backed by  their strong, high-quality, face-to-face and telephone data collection and  analytics resources.  MRSL clients will also have access to a new  organizational platform that will be developed by Harris Interactive to  provide Internet-based research services throughout the world. This new  organization -- based on the established Harris Interactive Service Bureau  concept -- will make online research capabilities available directly to its  clients and through Harris Interactive's existing Global Network members in  Europe. In addition to the technology platform, the European Service Bureau  will be backed by Harris Interactive's own research and methodology team that  has pioneered the development of the Internet as a platform for conducting  market research.   Clemm said, "This acquisition is another step that will allow us to extend  the strength of Harris Interactive's full spectrum of experience, including  Internet-based research ability, across a much larger set of clients in the  United States and Europe. Internet-based research is an enabling technology  that will enhance the quality of research.  MRSL provides the ideal base from  which to grow our European business, in concert with our existing Global  Network members, in the region."   Commenting on the acquisition, Roger Landells, chairman and CEO of MRSL  said, "Harris Interactive is in a race to expand its capabilities to conduct  international research in multiple languages at unparalleled speed and  quality.  We are pleased to join our colleagues at Harris Interactive in their  efforts to transform the world of market research by providing this new  service to our clients in Europe and beyond."     New MRSL Board of Directors Announced   David Clemm, will become chairman of a new board of directors for MRSL.  He will be joined by Greg Smith, currently vice president of International  development for Harris Interactive, David Vaden, vice president of corporate  finance for Harris Interactive, and Roger Landells, who will become a  non-executive director, and be retained as a consultant to both MRSL and  Harris Interactive.   At the same time, Professor Martin Callingham, visiting professor at  Birkbeck College, University of London, and formerly group market research  director for Whitbread plc., continues as a non-executive director of MRSL.   "We will benefit greatly from the caliber and experience that both Martin  and Roger will bring to our business," added Gordon Black. "Both are extremely  well-regarded in the European market and, together with the management team of  this latest acquisition, make a highly potent combination which will benefit  our customers and shareholders alike."     About Harris Interactive   Harris Interactive (Nasdaq: HPOL), is a worldwide market research, polling  and consulting firm. It is best known for The Harris Poll and its pioneering  use of the Internet to conduct scientifically accurate market research. The  Harris Interactive Internet-based forecasts for the 2000 election were the  most accurate in the history of the polling industry. With expertise in  pharmaceutical, health care, automotive, finance, ecommerce, technology,  consumer packaged goods and other markets, the firm has spent 45 years  providing its clients with custom, multi-client and service bureau research.  Through its U.S. and Global Network offices, Harris Interactive conducts  international research in multiple, localized languages. Harris Interactive  currently maintains a database of more than 7 million online panelists -- the  largest of its kind. For more information about Harris Interactive, please  visit the Company's website at http://www.harrisinteractive.com.  EOE M/F/D/V   Harris Interactive(SM) is a worldwide service mark of Harris Interactive  Inc. but used in Europe with the permission of Taylor Nelson Sofres.     About Market Research Solutions Ltd.   Since its formation in 1993 as a buy-out from AC Nielsen, MRSL has grown  successfully in the UK creating a sizable business with a strong reputation  for high quality and reliable data gathering and custom research. Its UK  turnover is now over 6 million pounds ($8.6m) and it has many long-term  clients in the consumer packaged goods and services markets. It is organized  into two commercial divisions -- Magenta and IQ+. Magenta provides full  service market and marketing research consultancy to a wide range of UK and  European based clients, mainly from the consumer packaged goods, consumer  services, marketing communications and media industries. In addition, Magenta  has started to develop business in the new media and ecommerce fields in the  UK. IQ+ specializes in high quality data collection, qualitative recruitment,  data preparation, analysis and delivery. Its clients range from manufacturing  and marketing companies, UK public bodies and organizations as well as other  market research agencies. An operations division comprising CATI phone  centers, a face-to-face fieldwork organization, production, data preparation  and processing departments, supports both divisions. MRSL is quality  accredited under BS7911 by the MRQSA and formally accredited under the  Investors in People (IIP) scheme. For more information about the Company,  please visit its website at http://www.mrsl.co.uk.  EOE M/F/D/V.     Safe Harbor Statement   This media release includes statements that may constitute forward-looking  information. We caution you that these forward-looking statements are subject  to risks and uncertainties that could cause actual results to differ  materially from those discussed.  Additional detailed information concerning a  number of factors that could cause actual results to differ is readily  available in the "Risk Factors" section of the most recent Annual Report on  form 10-K filed with the Securities and Exchange Commission pursuant to the  Securities Exchange Act of 1934.                     MAKE YOUR OPINION COUNT -  Click Here              http://tbutton.prnewswire.com/prn/11690X81271387      SOURCE  Harris Interactive Inc.  /CONTACT:  Nancy Wong, +1-716-214-7316, nwong@harrisinteractive.com, or  Greg Smith, +44-0-1865-788050, gsmith@harrisinteractive.com, both of Harris  Interactive/         /Web site:  http://www.harrisinteractive.com                  http://www.mrsl.co.uk/    (HPOL)   CO:  Harris Interactive Inc.; Market Research Solutions Limited  ST:  New York, England  IN:  CPR MLM  SU:  TNM PER