Harris Interactive Acquires Market Research Solutions, Ltd. in

                         the UK 
        Addition of Full-Service Firm Will Greatly Expand Market Research 
                      Capabilities in the UK and Europe 

  ROCHESTER, N.Y., and OXFORD, England, Aug. 14 /PRNewswire/ -- 
Harris Interactive Inc. (Nasdaq: HPOL), a leading US Internet-based market 
research and consulting firm, today announced its acquisition of Market 
Research Solutions Limited (MRSL), a privately owned UK company, headquartered 
in Oxford, England.  
  Cash-and-Stock Deal Adds Employees and $8.5 Million in Revenue  
The part cash and part HPOL stock deal, for an undisclosed amount, was 
signed in London.  As part of the agreement, Harris Interactive will hire 
approximately 75 MRSL employees and will also take on their offices in Oxford, 
North London and Newport, South Wales.  MRSL is expected to add approximately 
$8.6 million (6 million pounds) to Harris Interactive revenues for the fiscal 
year 2002 which started July 1, 2001.  
"We've been working closely with MRSL for a number of years now and have 
always been very impressed with the work that they do," stated Dr. Gordon S. 
Black, chairman and CEO of Harris Interactive.  "The addition of MRSL's 
traditional research activities to Harris Interactive's Internet-based 
research experience will create a powerful benefit for our clients -- both in 
the United States and in Europe."  
  About Market Research Solutions Limited  
MRSL offers a full range of research and consulting services including 
strategic consulting, new product testing and market opportunity 
identification through its two operating divisions, Magenta and IQ+. Magenta 
provides full service marketing and market research consultancy to a range of 
customers in the UK and Europe; IQ+ specializes in high-quality data 
collection, analysis and project management serving customers in 
manufacturing, consumer services and the market research sector. MRSL has 
extensive experience in serving the financial, food & drink, IT/Internet/Web, 
leisure/travel/tourism, public service/utility and retail sectors.  
  MRSL's Management Team Strengthened  
Greg Smith, currently vice president of European international development 
at Harris Interactive, will assume the duties of group managing director for 
MRSL. In addition to responsibility for Harris Interactive's online research 
capabilities across Europe, he will also be in charge of MRSL's day-to-day 
operations. Smith will report to David H. Clemm, president and COO of Harris 
A new executive committee will be formed.  It will be comprised of Smith 
along with founder directors of MRSL: Tim Baker, managing director of Magenta, 
Jon Darby, managing director of group operations and Bernard Hudson, 
development director.  Of the other founding directors, Roger Landells, 
current chairman and CEO, is moving to a non-executive director role and Joy 
Reynolds, formerly field and personnel director for MRSL, is retiring.  
Under the new organizational structure, MRSL will continue to provide a 
full range of traditional market research and consulting services backed by 
their strong, high-quality, face-to-face and telephone data collection and 
analytics resources.  MRSL clients will also have access to a new 
organizational platform that will be developed by Harris Interactive to 
provide Internet-based research services throughout the world. This new 
organization -- based on the established Harris Interactive Service Bureau 
concept -- will make online research capabilities available directly to its 
clients and through Harris Interactive's existing Global Network members in 
Europe. In addition to the technology platform, the European Service Bureau 
will be backed by Harris Interactive's own research and methodology team that 
has pioneered the development of the Internet as a platform for conducting 
market research.  
Clemm said, "This acquisition is another step that will allow us to extend 
the strength of Harris Interactive's full spectrum of experience, including 
Internet-based research ability, across a much larger set of clients in the 
United States and Europe. Internet-based research is an enabling technology 
that will enhance the quality of research.  MRSL provides the ideal base from 
which to grow our European business, in concert with our existing Global 
Network members, in the region."  
Commenting on the acquisition, Roger Landells, chairman and CEO of MRSL 
said, "Harris Interactive is in a race to expand its capabilities to conduct 
international research in multiple languages at unparalleled speed and 
quality.  We are pleased to join our colleagues at Harris Interactive in their 
efforts to transform the world of market research by providing this new 
service to our clients in Europe and beyond."  
  New MRSL Board of Directors Announced  
David Clemm, will become chairman of a new board of directors for MRSL. 
He will be joined by Greg Smith, currently vice president of International 
development for Harris Interactive, David Vaden, vice president of corporate 
finance for Harris Interactive, and Roger Landells, who will become a 
non-executive director, and be retained as a consultant to both MRSL and 
Harris Interactive.  
At the same time, Professor Martin Callingham, visiting professor at 
Birkbeck College, University of London, and formerly group market research 
director for Whitbread plc., continues as a non-executive director of MRSL.  
"We will benefit greatly from the caliber and experience that both Martin 
and Roger will bring to our business," added Gordon Black. "Both are extremely 
well-regarded in the European market and, together with the management team of 
this latest acquisition, make a highly potent combination which will benefit 
our customers and shareholders alike."  
  About Harris Interactive  
Harris Interactive (Nasdaq: HPOL), is a worldwide market research, polling 
and consulting firm. It is best known for The Harris Poll and its pioneering 
use of the Internet to conduct scientifically accurate market research. The 
Harris Interactive Internet-based forecasts for the 2000 election were the 
most accurate in the history of the polling industry. With expertise in 
pharmaceutical, health care, automotive, finance, ecommerce, technology, 
consumer packaged goods and other markets, the firm has spent 45 years 
providing its clients with custom, multi-client and service bureau research. 
Through its U.S. and Global Network offices, Harris Interactive conducts 
international research in multiple, localized languages. Harris Interactive 
currently maintains a database of more than 7 million online panelists -- the 
largest of its kind. For more information about Harris Interactive, please 
visit the Company's website at http://www.harrisinteractive.com.  EOE M/F/D/V  
Harris Interactive(SM) is a worldwide service mark of Harris Interactive 
Inc. but used in Europe with the permission of Taylor Nelson Sofres.  
  About Market Research Solutions Ltd.  
Since its formation in 1993 as a buy-out from AC Nielsen, MRSL has grown 
successfully in the UK creating a sizable business with a strong reputation 
for high quality and reliable data gathering and custom research. Its UK 
turnover is now over 6 million pounds ($8.6m) and it has many long-term 
clients in the consumer packaged goods and services markets. It is organized 
into two commercial divisions -- Magenta and IQ+. Magenta provides full 
service market and marketing research consultancy to a wide range of UK and 
European based clients, mainly from the consumer packaged goods, consumer 
services, marketing communications and media industries. In addition, Magenta 
has started to develop business in the new media and ecommerce fields in the 
UK. IQ+ specializes in high quality data collection, qualitative recruitment, 
data preparation, analysis and delivery. Its clients range from manufacturing 
and marketing companies, UK public bodies and organizations as well as other 
market research agencies. An operations division comprising CATI phone 
centers, a face-to-face fieldwork organization, production, data preparation 
and processing departments, supports both divisions. MRSL is quality 
accredited under BS7911 by the MRQSA and formally accredited under the 
Investors in People (IIP) scheme. For more information about the Company, 
please visit its website at http://www.mrsl.co.uk.  EOE M/F/D/V.  
  Safe Harbor Statement  
This media release includes statements that may constitute forward-looking 
information. We caution you that these forward-looking statements are subject 
to risks and uncertainties that could cause actual results to differ 
materially from those discussed.  Additional detailed information concerning a 
number of factors that could cause actual results to differ is readily 
available in the "Risk Factors" section of the most recent Annual Report on 
form 10-K filed with the Securities and Exchange Commission pursuant to the 
Securities Exchange Act of 1934.  
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SOURCE  Harris Interactive Inc.  
-0-                             08/14/2001  
/CONTACT:  Nancy Wong, +1-716-214-7316, nwong@harrisinteractive.com, or 
Greg Smith, +44-0-1865-788050, gsmith@harrisinteractive.com, both of Harris 

    /Web site:  http://www.harrisinteractive.com 

CO:  Harris Interactive Inc.; Market Research Solutions Limited 
ST:  New York, England 
-0- Aug/14/2001  6:00 GMT
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