Captivate Network Names Steve Duffett Vice President of

 Advertising Sales  
Business/Technology Editors  
WESTFORD, Mass.--(BUSINESS WIRE)--May 23, 2001--Captivate Network, 
Inc., the largest elevator media network, which delivers content and 
advertising to business professionals, today named Steve Duffett vice 
president of advertising sales. Duffett, a member of Captivate 
Network's executive team, will be responsible for leading the regional 
and national advertising sales efforts nationwide. In this new 
capacity, Duffett and his team will present Captivate's value 
proposition to major advertisers who target business professionals or 
affluent consumers with an average annual household income of $150k.  
Prior to assuming this new post, Duffett was vice president of 
business development at Captivate, responsible for expanding the 
company's network of elevator screens. During his tenure, Duffett 
successfully contracted with the country's leading REITs and 
independent building owners delivering hundreds of office towers for 
Captivate's screen installations. Duffett has also held sales 
management positions at leading technology companies during his 
20-year career.  
"Steve has been an instrumental member of Captivate's management 
team, helping to drive results for the company and building the 
business through his sales organization," stated Mike DiFranza, 
president and CEO of Captivate Network. "Steve's accomplishments in 
the business development group - meeting his sales goal a year ahead 
of schedule - is a clear indicator that he knows how to staff and 
manage a successful sales team. I am confident his successes will be 
duplicated in the advertising sales department and look forward to his 
contribution in that area of the business."  
About Captivate Network  
Captivate Network, Inc. ( is the largest 
elevator media network and provides business professionals with 
quality programming and advertising through its network of Class A 
office towers across North America. Currently, the company has secured 
contracts with approximately 1,100 buildings, and when the network is 
fully built out, will reach an audience of three million business 
professionals every workday. Captivate's advertising roster includes 
General Motors, Continental Airlines, Dunkin' Donuts, Sprint, Oracle, 
E-Trade, Microsoft, DaimlerChrysler, Pepsico, Procter & Gamble, AT&T, 
Lexus and Pioneer Investments. Venture capital investors include ABS 
Capital Partners, Advent International, Castle Hill Ventures, Goldman 
Sachs, OVP Venture Partners, Primus Venture Partners, Inc., AEW 
Capital Management, as well as several of North America's largest 
commercial real estate companies. Captivate is headquartered in 
Westford, Massachusetts, with offices throughout North America. 
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